Investment Rating - The report maintains a "Buy" rating for the company [7][5]. Core Views - The company reported a strong performance in the first half of 2025, with revenue of 450 million RMB, a year-on-year increase of 25.6%, and an adjusted net profit of 38.78 million RMB, up 126.1% year-on-year [1][12]. - The company is benefiting from an effective entrusted management model, leading to accelerated expansion and a significant increase in the number of stores [2][1]. - New business segments, including postpartum recovery and home care services, are showing positive growth trends, contributing to the overall service matrix [1][3]. Summary by Sections Financial Performance - In 1H25, the company's revenue reached 450 million RMB, with a gross profit margin of 37.6%, up 3.6 percentage points year-on-year [12]. - The adjusted net profit for 1H25 was 38.78 million RMB, reflecting a significant turnaround from a loss in the previous year [12][1]. Business Expansion - The number of maternity centers increased to 113 by the end of 1H25, with a net addition of 36 centers compared to the end of 2024 [2][1]. - The company’s home care service revenue grew by 41.7% year-on-year, indicating strong demand and customer retention [3][12]. Profitability and Efficiency - The marketing expense ratio decreased to 12.0%, and the management expense ratio fell to 22.1%, contributing to improved profitability [4][1]. - The company plans to launch an AI Agent product in the second half of 2025, which is expected to enhance operational efficiency and profitability [4][1]. Future Outlook - The company forecasts adjusted net profits of 120.69 million RMB, 204.77 million RMB, and 306.16 million RMB for 2025, 2026, and 2027, respectively [5][10]. - The target price is set at 9.76 HKD, reflecting a premium valuation due to the company's growth potential and market position [5][7].

Core Viewpoint - The global family care leader, Saint Bella, has officially launched its IPO process, aiming to raise capital in a booming Hong Kong market, with a share price set at HKD 6.58 and a total offering of 95.42 million shares [1][2]. Group 1: Investment Highlights - Saint Bella's IPO has attracted a prestigious lineup of cornerstone investors, including the Hangzhou government-backed Xiaoshan District Industrial Fund, marking a significant regional benchmark [2][6]. - The strategic investment from the high-end private medical group, Harmony Family, is expected to create synergies between its medical resources and Saint Bella's care system, potentially forming a "high-end care + specialized medical" ecosystem [2]. - The participation of major public fund, Huaxia Fund, further underscores the recognition of the company's long-term value by mainstream capital [3]. Group 2: Financial Performance - Saint Bella's revenue has shown robust growth, increasing from CNY 472 million in 2022 to CNY 799 million in 2024, representing a compound annual growth rate (CAGR) of 30.15%, significantly outpacing the industry average [8]. - The adjusted net profit has turned from a loss in 2022 to a profit of CNY 20.77 million in 2023, and is projected to reach CNY 42.26 million in 2024, with a year-on-year growth rate of 103.43% [9]. Group 3: Market Position and Strategy - As the first global family care company to go public, Saint Bella is positioned as a benchmark in the industry, redefining the market landscape [7]. - The company has innovatively developed a comprehensive service ecosystem covering the entire family care cycle, creating strong competitive barriers and first-mover advantages [8]. - The diversified business model, extending from core maternal and infant care to home care and postpartum rehabilitation, is expected to drive significant revenue growth through synergistic effects [8]. Group 4: Capital Market Dynamics - The dual backing of top-tier investment banks, CITIC Securities and UBS, provides strong credibility to Saint Bella's IPO process, with their previous IPOs averaging a first-day increase of 33.3% [4]. - The combination of innovative business models, validated financial data, and strategic resource aggregation positions Saint Bella to redefine the value standards in the global family care industry [11].