于往绩记录期间，公司的营销服务已触达全球近200个国家和地区，累计服务客户超过10万名，其中包 括超过100家《财富中国》500强企业。 此外，补充说明公司及下属公司是否涉及开发、运营网站、小程序、APP、公众号等产品，是否涉及向 第三方提供信息内容，提供信息内容的类型以及信息内容安全保护措施；同时说明收集及储存的用户信 息规模、数据收集使用情况，上市前后个人信息保护和数据安全的安排或措施。 招股书显示，自1996年成立以来，蓝色光标专注于为不同行业的客户提供一站式技术驱动营销服务，满 足客户全生命周期的营销需求。根据弗若斯特沙利文的资料，按照2024年收入计，蓝色光标为最大的中 国营销公司，亦为全球前十大营销传播公司中唯一一家中国企业，排名第十。 9月5日，中国证监会公布境外发行上市备案补充材料要求公示(2025年8月29日—2025年9月4日)。证监 会要求蓝色光标（300058）补充说明公司及下属公司广告设计、代理、广告制作、广告发布、利用自有 媒体发布广告、互联网信息服务、增值电信业务等业务具体开展情况，是否已取得必要的资质许可，经 营范围及实际业务是否涉及限制或禁止外商投资领域，外资持股比例上限规定 ...

Core Insights - The company reported a revenue of 9.911 billion yuan for the first half of 2025, representing a year-on-year increase of 29.48% [1] - The net profit attributable to shareholders was 350 million yuan, up 28.06% year-on-year, while the net profit excluding non-recurring items was 302 million yuan, reflecting a 22.75% increase [1] - The basic earnings per share stood at 0.18 yuan, with a weighted average return on equity of 3.87% [1] Financial Performance - The gross margin for the first half of 2025 was 10.59%, a decrease of 2.25 percentage points year-on-year, while the net margin was 3.57%, down 0.05 percentage points compared to the same period last year [1] - In Q2 2025, the gross margin was 11.95%, showing a year-on-year decline of 2.09 percentage points but a quarter-on-quarter increase of 2.79 percentage points; the net margin was 4.53%, up 0.31 percentage points year-on-year and 1.98 percentage points quarter-on-quarter [1] Expense Analysis - The company's period expenses amounted to 737 million yuan, an increase of 20.7031 million yuan compared to the previous year, with a period expense ratio of 7.43%, down 1.92 percentage points year-on-year [2] - Sales expenses decreased by 7.53% year-on-year, while management expenses increased by 4.23%, R&D expenses rose by 7.75%, and financial expenses decreased by 25.38% [2] Business Overview - The company, founded on June 28, 1999, and listed on June 5, 2002, is located in Shanghai and specializes in the design, manufacturing, installation, and engineering services of steel structure buildings [2] - The revenue composition includes industrial buildings (60.92%), public buildings (27.29%), EPC (9.99%), and other segments [2] - The company is categorized under the construction decoration industry, specifically in the professional engineering and steel structure sector, and is associated with concepts such as undervalued stocks and new urbanization [2]