Core Insights - The article discusses how leading brands are transforming user engagement from passive feedback to active co-creation, exemplified by Dongfang Zhenxuan's "Product Co-Creation Community" in its independent app [1][2][3] Group 1: User-Centric Transformation - The shift from traditional customer service feedback to deeper user involvement in product development is highlighted as a key challenge for brands [1][2] - Dongfang Zhenxuan's community aims to integrate users into the product lifecycle, allowing them to become active contributors rather than passive consumers [2][3] - This model signifies a transformation from merely collecting user demands to co-creating them, enhancing brand loyalty and trust [2][3] Group 2: Quality Control and Demand Radar - The community serves as a real-time quality control network, enabling users to act as "grassroots quality inspectors" [3][4] - Feedback from users can lead to immediate adjustments in product quality, preventing larger issues from arising [3][4] - The case of the "刺梨复合果汁气泡水" (Sour Pear Sparkling Juice) illustrates how user demand can directly influence product availability and decisions [4][5] Group 3: Organizational Culture and Role Redefinition - Dongfang Zhenxuan's approach requires a cultural shift within the organization, where product managers become active listeners and communicators with users [6][7] - The emphasis is on genuine interaction rather than mechanical responses, fostering a culture of trust and transparency [7][8] - This transformation leads to a more agile and open organizational structure, enhancing responsiveness to user feedback [6][7] Group 4: Building Emotional Connections - The community initiative transcends mere transactional relationships, fostering deeper emotional connections between users and the brand [8][9] - As users feel heard and respected, their relationship with the brand evolves from simple transactions to partnerships in co-creation [8][9] - Dongfang Zhenxuan envisions a trust-based community where both the brand and users collaboratively maintain product quality and brand reputation [8][9]