刺梨气泡水
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“维C黄金”刺梨汁:谋创新、稳销量、闯全球
Xin Lang Cai Jing· 2026-02-09 13:06
素有"维C黄金"之称的贵州刺梨,凭借持续的产品创新与全产业链发力,不仅在国内市场迎来产销两旺的新春热潮,更成功扬帆南洋开拓海外新赛道。 产品创新是抢占市场的核心竞争力。贵州海科实业发展有限公司是贵阳一家特色果蔬研发企业,正在以科技创新激活特色农产品新活力。眼下,研发人员正 在调试刺梨气泡水等新配方。深耕刺梨的初好企业也凭借"极简配方"和年轻化设计广受市场青睐。 贵州海科实业发展有限公司科技创新中心副部长研发主管孟洋介绍,公司目前在做的是刺梨的气泡水,还有刺梨、红茶三个产品,计划完善果汁产线,推动 刺梨、蓝莓、枇杷、草莓等特色果蔬的产品上市,同时探索非热加工在奶制品、咖啡、茶叶等领域的应用。 贵州初好农业科技开发有限公司生产总监陈先金说,在今年推出了"吉梨到"系列,共有五个产品,包括吸嘴袋类产品和玻璃瓶的、果汁类的和果冻类的,这 一类新的系列产品,现在生产这方面是实现两条线,二十四小时不间断的生产,截至目前,企业整个的产能是全速数拉满的,玻璃瓶类的产品已经做到接近 500万支,吸嘴袋的产品也接近300万袋。 贵州海科实业发展有限公司科技创新中心副部长、研发主管孟洋 贵州初好农业科技开发有限公司生产总监陈先金 马 ...
排队3000杯,这个去茶山非喝不可么
Ge Long Hui· 2025-07-04 13:10
Group 1 - The core point of the article is the successful opening of the tea brand "去茶山" in Hangzhou, which attracted significant attention and long queues, indicating strong consumer interest and effective marketing strategies [2][3] - The brand focuses on local ingredients from Guizhou, offering unique products such as Guizhou Tongren matcha and prickly pear sparkling water, with prices ranging from 20 to 30 yuan [2][5] - The store's location in a high-traffic commercial area enhances its visibility and customer flow, contributing to its initial success [5][10] Group 2 - The brand's operational efficiency is noteworthy, achieving a cup output of 400 per hour, which is higher than the industry average of 200-300 cups per hour [10][11] - The high output is supported by a large staff presence and a streamlined product offering that reduces preparation complexity, allowing for quick service [11][13] - The brand employs a pre-order system that avoids on-site queuing, enhancing the customer experience despite the potential inconvenience of delayed pick-up times [13][15] Group 3 - The initial success of "去茶山" may not be sustainable in the long term, as similar brands often experience a decline in customer interest after the initial opening phase [14][15] - The brand's strategy includes selling local Guizhou snacks alongside tea, aiming to create a unique consumer experience and increase average transaction value [14] - The overall tea beverage industry is facing challenges such as rational consumer spending and declining average transaction values, which may impact the brand's future growth [15]