Core Viewpoint - The development of the chili pepper industry in Luonan County, Shaanxi Province, is significantly contributing to rural revitalization and economic growth, with a focus on the cultivation and processing of the "Chao Tian Jiao" chili pepper [1][3]. Group 1: Industry Development - The chili pepper industry in Luonan County has expanded to over 10,000 acres, involving 3,235 farming households, with an average output value of approximately 4,000 yuan per acre [5]. - The total expected yield for this year is around 1,000 tons, with 86 households in Kuanping Village alone cultivating over 1,000 acres of chili peppers [3][5]. - The cooperative has invested 10 million yuan to develop the chili pepper industry, utilizing the region's fertile soil and favorable climate [3]. Group 2: Economic Impact - The average income increase for participating households is about 12,000 yuan, demonstrating the economic benefits of engaging in chili pepper cultivation [5]. - The cooperative's model of "enterprise + cooperative + base + farmers" has successfully encouraged local farmers to participate, alleviating their concerns and ensuring a stable income [3][5]. Group 3: Value Addition and Market Expansion - The cooperative has established a modern production line for processing chili peppers into products like chopped chili and chili sauce, enhancing the industry's value [4]. - Long-term supply agreements have been signed with companies in Chongqing, Hunan, and Yunnan, indicating a strategic approach to market expansion [4]. - The cooperative is also leveraging technology by organizing live streaming sessions to showcase the production process, thereby broadening sales channels [5].

Group 1 - The core viewpoint of the article highlights the globalization of Chinese cuisine as a means to evoke nostalgia and cultural connection among overseas consumers, particularly in the context of the recent opening of Quanjude in New York [2][26]. - The article notes that there are 700,000 Chinese restaurants worldwide, with an annual growth rate of 11.7%, and 78% of consumers are willing to pay a threefold premium for flavors reminiscent of their hometown [2][26]. Group 2 - The essence of Chinese cuisine globalization is described as transforming nostalgia into an emotional currency, supported by three principles of emotional economics: memory bank theory, food as identity symbols, and scene compensation mechanisms [3][15]. - Memory bank theory suggests that traditional dishes evoke strong memories, leading consumers to pay high prices for familiar tastes, such as British students paying £12-15 for Lanzhou ramen [7]. - Food serves as a cultural medium, with dishes representing regional identities and values, allowing consumers to experience different cultures through cuisine [11]. Group 3 - The article discusses the challenges faced by Chinese restaurants abroad, including cultural differences, regulatory barriers, and quality issues, which can diminish the emotional value of nostalgia [15][21]. - Specific examples include a sauerkraut fish brand in Europe facing inventory issues due to differing standards, and a Madrid hotpot restaurant's cultural misinterpretation leading to negative feedback [15][17]. - The prevalence of pre-packaged meals in overseas Chinese restaurants has reached 78%, highlighting significant taste differences compared to freshly prepared dishes [21]. Group 4 - To overcome these challenges, the article suggests focusing on cultural translation and localizing supply chains to create sustainable emotional connections [22][24]. - Cultural translation involves integrating local cultural elements into the dining experience, such as themed dining or interactive cooking experiences that resonate with local consumers [24]. - Localizing supply chains, as demonstrated by brands using local ingredients and reducing costs, allows for a more authentic representation of Chinese cuisine while maintaining quality [24]. Group 5 - The ultimate marketing goal for Chinese cuisine is not just authenticity in taste but the ability to evoke a sense of belonging and cultural connection for consumers in foreign lands [26]. - The article concludes that the experience of enjoying familiar dishes abroad transcends mere sustenance, representing a fusion of cultures and civilizations, with nostalgia serving as a universal language [27].