瑞财经 王敏 6月13日，据北交所官网，广东邦泽创科电器股份有限公司（以下简称"邦泽创科"）北交所IPO获受理，保 荐机构为东莞证券，会计师事务所为致同，律师事务所为国浩（北京）。 招股书显示，邦泽创科成立于2005年3月，已深耕行业多年，构建起集自主研发、原创设计、跨国生产、全球商超渠道/ 互联网品牌销售、全球本地化服务，即"'研、产、销、服'门到门垂直一体化"的全链路经营体系，并通过境外商超/互联 网渠道ODM销售和自有/授权品牌电商销售为主的模式，为全球消费者提供技术领先、品质可靠、个性化的创新型办公 电器和家用电器产品。 相关公司：沃尔玛 邦泽创科通过Amazon（亚马逊电商）、Walmart（沃尔玛电商）、Shopify独立站和京东自营等第三方电商平台开展线上 销售业务，已覆盖主流电商渠道。 截至2024年12月31日，在Amazon（亚马逊电商）平台上，公司部分型号碎纸机、真空包装机在各地区同类产品销售榜 前2位。 报告期内，公司产品面向全球销售，客户分布北美洲、欧洲、中国等多个国家和地区，境外销售收入金额分别为10.19亿 元、11.18亿元和14.55亿元，占主营业务收入比例分别为95.34% ...

Group 1: Business Overview - The company focuses on B2B office supplies procurement, serving over half of the 98 central enterprises in China, including major clients like state-owned enterprises and Fortune 500 companies [2][3] - The main business segments include office supplies, MRO industrial products, employee welfare items, and marketing materials, with office supplies accounting for nearly half of the business [9] Group 2: Market Trends and Growth - The MRO industrial products segment is rapidly growing, leveraging existing office supplies clients to expand its market share [4][9] - The employee welfare market is shifting towards integrated and diversified procurement models, with increasing online penetration [4] Group 3: Brand Development and Strategy - The company emphasizes its proprietary brand as a cornerstone of its long-term development, focusing on young consumers and integrating traditional Chinese culture into product design [5][10] - Collaborations with quality IPs are a key strategy to enhance brand appeal and market reach, with partnerships including popular domestic IPs [12][13] Group 4: Financial Performance and Projections - The company expects stable growth in B2B business revenue, with over 50% of central enterprises engaged in procurement, providing new growth opportunities [6] - Strategies to improve gross margins include increasing the sales proportion of proprietary brand products and enhancing supply chain management [11] Group 5: Future Investments - The company maintains a strong cash flow and is open to exploring investment and acquisition opportunities while ensuring prudent evaluation [14][15]