Summary of JiHong Co., Ltd. Conference Call Company Overview - **Company**: JiHong Co., Ltd. - **Industry**: E-commerce and Packaging Key Points Financial Performance - In Q3 2025, JiHong's e-commerce revenue reached 3.26 billion RMB, a year-on-year increase of over 40%, accounting for more than 65% of total revenue [2][11] - Overall revenue for Q3 2025 was 5.03 billion RMB, with a profit of 210 million RMB, reflecting a year-on-year profit growth of over 70% [3][11] - Packaging business revenue was 1.77 billion RMB, showing a year-on-year growth of over 14% [2][11] Regional Growth - Northeast Asia saw revenue growth exceeding 35%, while revenue from Europe and the U.S. doubled, contributing over 25% to total revenue [3][11] - Southeast Asia accounted for approximately 18% to 20% of e-commerce revenue, and the Middle East contributed 8% to 10% [3][11] Self-Brand Strategy - The self-brand strategy, initiated in 2022, focuses on the Japanese market with three main brands showing over 100% revenue growth in Q3 2025 [5][6] - The company aims for total self-brand revenue to reach 1.5 billion RMB in three years, leveraging premium pricing and repeat purchases to offset social e-commerce shortcomings [5][6] AI Technology Utilization - AI significantly enhances cross-border e-commerce efficiency through product selection, data analysis, and advertising optimization, leading to a doubling of order volume without increasing staff [2][9][10] - The AI advertising assistant, GKing, automates ad placement, achieving over 85% adoption of its recommendations [10] Inventory Management - JiHong employs a combination of order-based procurement and rolling inventory management, achieving a sell-out rate of 98% and keeping overall inventory below 4% of sales [2][12] Packaging Business Expansion - The packaging segment benefits from increased demand for ready-to-eat retail and food-grade packaging, with new factories in Suzhou and the UAE expected to boost capacity significantly by 2026 [4][19][20] - Projected packaging revenue for 2025 is 2.4 billion RMB, with a target of 2.8 to 3.0 billion RMB for 2026 [20] Risk Management - The company actively diversifies risks by expanding into Belt and Road countries to mitigate the impact of currency fluctuations and international relations [4][13] - Different regions exhibit significant variations in average order value, with Southeast Asia around 150 RMB, Japan and Korea at 220-250 RMB, and higher in the Middle East and Europe [14] Shareholder Actions - The recent share reduction by the major shareholder is a normal arrangement for debt repayment and is not expected to impact stock prices significantly [4][16] Organizational Structure - JiHong's operations are divided into independent teams for packaging and e-commerce, with a partner plan to incentivize team members [17][22] Advertising Cost Management - Advertising costs are monitored across major platforms, with a focus on maintaining profitability despite the potential decline in advertising returns [23] Future Outlook - The company anticipates improved profit margins as self-brands grow and marketing investments stabilize, focusing on revenue growth and market share expansion [15][22]

Core Insights - The first phase of the 2025 Double 11 shopping festival shows significant growth in the sports and outdoor sector, with Taobao and Tmall capturing 58% of the sales share, reinforcing Tmall's dominance in traditional promotional events [1][7]. Group 1: Sales Performance - Tmall maintained its leading sales share despite having the shortest selling period, contributing over 50% of sales in multiple core categories [7]. - Major brands like Fila, Nike, and Lululemon quickly surpassed 100 million in sales after Tmall's launch, indicating strong consumer attraction to top brands and high-value consumers [7]. - Outdoor apparel categories saw double-digit growth year-on-year, with specific items like down jackets and functional underwear experiencing significant increases of over 60% and 30%, respectively [7][8]. Group 2: Consumer Trends - There is a rising enthusiasm for outdoor activities among consumers, with outdoor footwear and apparel categories showing double-digit growth as of October 31 [7]. - The demand for health, fashion, and technology in outdoor consumer products has led to the emergence of innovative categories like functional underwear, with brands achieving triple-digit growth in sales [8]. Group 3: Product Innovation - The differentiation towards professional and functional products in the sports and outdoor sector is driven by the supply of new and innovative items, with over 50% of best-selling outdoor apparel being new products [8]. - Limited edition items in winter sports, such as collaboration snowboards and apparel, have sparked a buying frenzy, with brands like Burton seeing sales growth of over 300% during the festival [8].