本书的创作灵感源于一张艾格尼丝·马丁的照片。 1960年，亚历山大·利伯曼在马丁位于纽约的工作室里为她拍下了下面这张照片。这张照片让我着迷， 马丁的举动和她穿的保暖工作服都吸引了我。 现代工作服或功能性服装是从工人的服装演变而来的。从前，工人的服装面料以羊毛和亚麻为主。19世 纪，耐用、廉价的棉质成衣开始批量生产。如今，羊毛被制作成西装，工人则穿棉质成衣。 与此同时，随着工业的发展，工人越来越需要穿贴身、耐用的衣服，以便他们自如活动。随之而来的 是，乡村风格服装中的荷叶边等元素逐渐消失。20世纪20至30年代，出现了用服装明确划分人群的概 念："白领"穿西装、衬衫及打领带，"蓝领"则穿工作服。 功能性服装主打实用。然而，如今它已经成为时尚词汇，用来描述那些口袋较大、面料耐用的工装。为 什么功能性服装如此有吸引力？为什么这个词能挑人心弦？ 或许艺术家们能给出一些线索，因为对很多20世纪的艺术家而言，功能性服装是一种与社会主流生活方 式背道而驰的替代着装。他们的生活可以引导我们审视自己的生活，让我们询问自己："我们有何'功 能'？我们可以改变什么？" 1912年，艾格尼丝·马丁出生于加拿大的一个农村家庭，在2岁时 ...

来源：环球网 2025年12月18日，搜狐时尚盛典在北京中国大饭店举行。本届盛典以"向心而行"为主题，汇集200余位 艺人明星、热门剧组主创、搜狐签约艺人及搜狐视频关注流播主，共同呈现了一场融合时尚表达与情感 共鸣的年度盛会。 今年特别打造的"前沿创意秀场"，以灯光与S型T台构建出沉浸式秀场，嘉宾还可选择携代表自身心境 与态度的"情绪道具"登场，在灯光聚焦中展现真实自我，诠释"我为自己而美"的时尚主张，并以多机位 多角度留下绝美瞬间。 搜狐创始人、董事局主席兼首席执行官张朝阳为盛典发表致辞时表示，时尚是一种审美，"所谓时尚， 就是本年度的流行，它受到这一年的事件和社会多方面因素的影响，但大部分是比较永恒的审美。"他 还提到，本届盛典聚焦"情绪价值"，说到情绪价值，思维的纪律，理智与通达比纵容自己的想法与情绪 不能自拔要美。 时尚红毯+创意秀场"双高能" 胡兵、向佐等造型强势出圈 徐璐、向涵之等惊艳秀场 因出演《盛世天下》而备受关注的姚弛（关注流@姚弛Zeawo），五官立体如"撕漫脸"，他身着黑色长 款大衣，内搭洁白衬衫，登上创意秀场的造型又酷又帅。 徐璐（关注流@徐璐LULU）身着白色吊带深V蕾丝长裙亮相创意 ...

三里屯商圈迎来了新变化。 近日，三里屯太古里推出的时尚游览会活动期间，蒂芙尼旗舰店、中国首家迪奥之家、青木淳操刀设计的路易威登之家等一众高端奢品门店集中亮相，北 区的奢品门店集群也让该区域变身成为流动的"时尚文化场域"。 作为背后深度参与的品牌代表，LVMH集团大中华区总裁吴越指出，中国消费者已成为国际潮流重要参与者，而以三里屯商圈变化为缩影的北京时尚消 费，正凭借本土文化的渗透，加速与国际潮流、体验消费形成深度融合。 三里屯商圈近二十年的蜕变，折射出北京时尚商业与时俱进的发展。从2007年三里屯太古里相关项目启动至今，其业态演进与中国时尚市场升级同频共 振。在接受北京商报记者专访时，吴越表示，三里屯的国际化和在地化，实现了时尚的有机结合。首都北京代表着中华文化的千年历史，也是中国最重要 的时尚市场之一，所以在地人文与国际潮流在此得以碰撞和交融。他说，北京三里屯地域，是因以距东直门三里路而得名，伴随而后形成使馆聚集区，内 外交往在此汇聚，进一步发展为城市国际化发展的前沿。 吴越表示，时尚市场本就具备"集世界之大成"的属性。近十年来，国际时尚容纳了流行的街头风格、嘻哈文艺、中国国潮等元素，不仅打破了地域与文化 ...

据新华国际报道，美国电动车制造商特斯拉公司、太空探索技术公司创始人埃隆·马斯克最近接受采访时说，如果重来，他不会领导"政府效率部"，而是专 注运营自己的企业。 马斯克在9日播出的播客节目中接受"政府效率部"前任发言人凯蒂·米勒采访，他哀叹快速改革美国联邦政府何其困难，并承认由于其领导政府效率部的工 作，而这项工作没有得到公众支持，他的企业遭受了巨大损失。 在被问及"如果重来，是否会领导'政府效率部'"，马斯克说："我想不会……如果不干政府效率部的工作，我本可以集中精力建设或经营我的公司。"马斯克 几乎带着一丝怅然地补充道："他们就不会把车烧了。" 马斯克执掌"政府效率部"期间，特斯拉经销商和充电站遭马斯克反对者破坏。按美国媒体说法，特斯拉成为打砸、纵火对象，缘于不少人对马斯克主导 的"政府效率部"大幅裁减联邦雇员以及其政治倾向不满。 马斯克在播客采访中说，"政府效率部"在削减开支方面取得了"些许成功"，"我们停止了不少毫无意义、完全是浪费的资金投入"。 目前，"政府效率部"网站公布的已削减金额是2140亿美元，但其实际节省金额难以量化。独立观察人士坚持认为，美国政府发布的数据比实际节省的金额 少。 （图源：新 ...

Core Insights - The first phase of the 2025 Double 11 shopping festival shows significant growth in the sports and outdoor sector, with Taobao and Tmall capturing 58% of the sales share, reinforcing Tmall's dominance in traditional promotional events [1][7]. Group 1: Sales Performance - Tmall maintained its leading sales share despite having the shortest selling period, contributing over 50% of sales in multiple core categories [7]. - Major brands like Fila, Nike, and Lululemon quickly surpassed 100 million in sales after Tmall's launch, indicating strong consumer attraction to top brands and high-value consumers [7]. - Outdoor apparel categories saw double-digit growth year-on-year, with specific items like down jackets and functional underwear experiencing significant increases of over 60% and 30%, respectively [7][8]. Group 2: Consumer Trends - There is a rising enthusiasm for outdoor activities among consumers, with outdoor footwear and apparel categories showing double-digit growth as of October 31 [7]. - The demand for health, fashion, and technology in outdoor consumer products has led to the emergence of innovative categories like functional underwear, with brands achieving triple-digit growth in sales [8]. Group 3: Product Innovation - The differentiation towards professional and functional products in the sports and outdoor sector is driven by the supply of new and innovative items, with over 50% of best-selling outdoor apparel being new products [8]. - Limited edition items in winter sports, such as collaboration snowboards and apparel, have sparked a buying frenzy, with brands like Burton seeing sales growth of over 300% during the festival [8].

Core Viewpoint - The 8th China International Import Expo (CIIE) officially opened on November 5, showcasing a vibrant consumer exhibition area that attracted numerous visitors, including a fashionable robot that recently attended Paris Fashion Week [1] Group 1 - The CIIE features a consumer exhibition area that is engaging and entertaining, drawing significant public interest [1] - A notable highlight includes a robot, recognized as a fashion influencer, showcasing Burberry's latest products [1]

Core Viewpoint - The article discusses the phenomenon of Pop Mart's popularity, analyzing its cultural and social implications through the lens of technology, consumer behavior, and collective anxiety in contemporary society [2][3]. Group 1: Pop Mart's Popularity Mechanism - Pop Mart's market value has exceeded 300 billion RMB, with its stock price increasing up to 17 times in a year, indicating significant investor interest [5]. - The company employs commercial strategies such as blind box mechanisms, limited releases, and regional exclusivity, creating a sense of scarcity and excitement among consumers [5][6]. - The fashion industry, to which Pop Mart belongs, is deeply intertwined with capitalism, as it stimulates consumption and product cycles through seasonal trends [7]. Group 2: Role of Technology and Social Media - The rise of Pop Mart is closely linked to social media and recommendation algorithms, which amplify popular content and drive consumer engagement [10][11]. - Platforms prioritize user engagement, leading to a homogenization of cultural content, as trends become dictated by a few popular items [11][12]. - The recommendation algorithms create a feedback loop that enhances visibility and interaction, further concentrating attention and revenue among a few dominant players [10][11]. Group 3: Cultural and Psychological Aspects - Pop Mart's products, like Labubu, evoke a mix of familiarity and surprise, aligning with the "familiar + surprising" principle that drives trends [19][20]. - The concept of "baby schema" is applied to explain why certain designs elicit protective instincts and emotional responses from consumers [21]. - The phenomenon of "vanity consumption" is highlighted, where purchasing decisions are influenced by social pressures and the desire for identity affirmation [25][26]. Group 4: Future Challenges and Sustainability - The sustainability of Pop Mart's IP ecosystem is questioned, as its success relies on a few key characters, and consumer preferences can shift rapidly [32][33]. - The ability to create enduring IPs is compared to Disney's long-term success, emphasizing the challenges Pop Mart faces in maintaining relevance [31][33]. - The article suggests that the current consumer landscape is characterized by a desire for symbolic consumption, particularly among younger generations who prioritize emotional and identity-driven purchases [30][34].

Core Viewpoint - The article discusses the recent sale of shares by L Catterton in the German sandal brand Birkenstock, highlighting the brand's growth, valuation, and strategic moves in the consumer market [4][6][18]. Group 1: Company Overview - Birkenstock, founded in 1774, has evolved from a small village workshop to an international brand known for its comfortable and eco-friendly footwear [9][10]. - The brand's history includes significant innovations, such as the development of the first contoured footbed in 1902 and the introduction of cork-latex footbeds in 1945, which enhanced comfort and sustainability [9][10]. Group 2: Financial Performance - As of May 2023, Birkenstock's valuation exceeded $10 billion, with a reported revenue growth of 19% year-on-year and a net profit increase of 47% for the second quarter of the 2025 fiscal year [3][8][17]. - The company has maintained strong performance since its IPO on the New York Stock Exchange in October 2023, despite a temporary decline in net profit attributed to capacity expansion strategies [17]. Group 3: Investment and Ownership Changes - L Catterton acquired a majority stake in Birkenstock for approximately $4.8 billion in 2021, and after the recent share sale, its ownership has decreased from 71.9% to about 62% [6][11]. - The recent sale of approximately 18 million shares at $52.5 each generated around $940 million, which L Catterton may use to prepare for future investments [4][18]. Group 4: Market Expansion and Strategy - Post-acquisition, L Catterton has focused on expanding Birkenstock's presence in Asia, particularly in China, India, and Southeast Asia, while enhancing its online sales channels [15][16]. - The brand has collaborated with high-fashion labels, integrating luxury elements into its product offerings, which has helped reshape consumer perceptions of Birkenstock as a fashionable choice [15]. Group 5: Future Outlook - The CEO of Birkenstock expressed optimism about the company's performance in the 2025 fiscal year, projecting revenue growth of 15% to 17% [19]. - The ongoing trend of embracing "ugly" fashion items suggests a favorable market environment for Birkenstock's unique product offerings [19].

Group 1 - The article discusses the dichotomy between men's and women's fashion, highlighting that women's clothing has undergone more radical changes since the 19th century, while men's fashion has remained stable and less imaginative [2][5] - Men's fashion is characterized by practicality, efficiency, and a clear definition of masculinity, which has led to its withdrawal from the fashion spotlight, making it more functional than fashionable [5][6] - The structure of clothing is emphasized as a critical aspect, with men's clothing often seen as a "moving house," focusing on form and function rather than decoration [4][6] Group 2 - The article suggests that fashion serves as a reflection of societal roles and personal identity, with clothing acting as a medium through which individuals express their social roles [7][8] - Women's fashion is portrayed as a dynamic field where personal attitudes and societal expectations intersect, leading to a complex relationship with self-image and morality [8][9] - The discussion includes the philosophical implications of fashion, suggesting that it is a crucial intersection between individual expression and societal norms, challenging the notion of objectivity in fashion [9]