让茶叶更"绿色"。中国绿色食品协会专家委员会主任、中国绿色食品发展中心原主任王运浩认为，随着 消费者对食品质量的要求越来越高，中国茶叶要想更好"走出去"，从业者宜按照绿色食品或有机食品的 认证要求种植、加工、包装及运输。与此同时，得益于这种绿色生产方式，生态环境会更好，从业者的 收入也会提高。 用国际标准"护航"。安徽农业大学原校长、茶树种质创新与资源利用全国重点实验室主任宛晓春阐述了 标准制定对中国茶叶"走出去"的重要性。他表示，中国主导的茶叶分类、茶叶化学分类两项标准获得国 际标准化组织（ISO）认证。这两项标准将有力推动我国茶产业的科技化与国际化进程，促进白茶、黄 茶和黑茶等我国特色茶类更好走向国际市场。 图 为高端对话现场 "中国茶叶如何能够走出去，关键是依靠科技创新。"中国农业科学院茶叶研究所党委书记、中国茶叶学 会名誉理事长江用文说。他从科技创新的角度，建议通过科技手段实现全产业链溯源，确保茶产品质量 安全。此外，我国宜通过科技创新丰富茶产品形态，如开发出更多功能性茶饮，满足不同国家消费者对 茶产品的需求。 12月20日，"2025环球绿茶大会"在江西省婺源县举行。本次大会以"经纬绿韵·世界共享" ...

Core Insights - The new tea beverage industry is undergoing a transformation from "tasty" to "healthy," with health and wellness becoming mainstream consumer demands [1][2] - The market size of China's new tea beverage industry is projected to reach 354.72 billion yuan in 2024 and exceed 400 billion yuan by 2028 [1] - Over 40% of consumers indicate that "health risks" are a primary reason for potentially reducing their purchases of ready-made tea beverages [1] Industry Trends - The competition in the new tea beverage sector is shifting from a "traffic battle" to a "value battle," with consumers increasingly concerned about health attributes and nutritional content [2] - A survey shows that 49.4% of consumers worry about health impacts from new tea beverages, while 42.2% fear weight gain [2] - The rise in mental health issues, such as anxiety and depression, is influencing consumer preferences towards healthier beverage options [2] Product Innovations - Brands like "沪上阿姨" are launching initiatives such as the "五色慢养" plan, which combines traditional health wisdom with modern tea experiences [3][4] - New products emphasize health benefits, such as high fiber and low burden, with examples including "五黄高纤慢养瓶" and "五黑焕发慢养瓶" [4] - Other brands are also innovating, with "喜茶" introducing a "light milk tea" series and "奈雪的茶" focusing on functional beverages [4] Challenges and Opportunities - The industry faces challenges in balancing health benefits with taste, as reducing sugar and fat may impact flavor [5] - There is a lack of unified standards for "healthy tea beverages," leading to quality inconsistencies in the market [5] - Consumer education on health and nutrition is necessary to correct misconceptions about healthy eating [5] Future Outlook - The competition in the tea beverage industry will evolve to encompass product innovation, supply chain management, standardization, and consumer education [6]