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都2025年了,王老吉和加多宝还在争商标,这背后是礼盒遇冷、出海大热
3 6 Ke· 2025-10-11 03:21
近日,广药集团跟加多宝集团再次因为"王老吉"这个商标撕了起来,只是,这一次连个热搜都没蹭上。这背后,跟凉茶市场近年不太景气也有一定关系。 海外"王老吉"之争 10月10日,加多宝在自己的公众号上发布了关于海外"王老吉"商标的所有权声明,这是短短一旬时间里,加多宝第二次发公众号,以维护自己对于"王老 吉"海外所有权正统地位的维护。 在这期间,广药王老吉方也在其公众号:王老吉Walovi也回了一条严正声明称,广州王老吉大健康产业在全球100多个国家和地区完成了"王老 吉""Walovi"商标的注册,加多宝的表述是对商标法的误读等,是妨碍王老吉发展海外业务。 没想到,都2025年了还能看到双方因为商标继续打官司。不过,也很好理解,毕竟红牛的商标已经八年了还没争出个所以然,这样看来王老吉和加多宝的 商标之争,未来还有的拉扯,只是这次换了场地,双方更多是在大陆以外的市场一较高下了。 引发这次商标之争,加多宝集团方面有不可推卸的责任。 海外王老吉的品牌是由王泽邦的后人注册,而后授权给加多宝集团。如果有电影发烧友看过《胭脂扣》,那里面有句台词:可乐,外国的王老吉。可见王 老吉品牌的历史悠久以及对广大消费者的影响。但在双方进 ...
加多宝独家冠名《亚洲新声》 海上启航多国音乐人点燃跨国舞台
Zhong Guo Shi Pin Wang· 2025-05-16 08:14
Group 1 - The core concept of the event is the launch of the first cross-national singer cultural exchange program in Asia, titled "Asian New Voice," featuring renowned artists from various countries [1][4] - The program aims to create a platform for young Asian musicians to showcase their talents and foster cultural dialogue through music, emphasizing the universality of music as a common language [4][6] - The unique format of the show includes a cruise-based stage, which is expected to generate significant interest in the competitive music variety show market [9] Group 2 - The exclusive title sponsor, Jia Duo Bao, is actively involved in the program's content creation, promoting its brand message through the theme "Drink Jia Duo Bao, Sing Asian New Voice" [9][13] - The program is set to premiere on iQIYI and Oriental TV, with Jia Duo Bao participating in the cultural exchange and music journey [13]