Group 1 - The core concept of the event is the launch of the first cross-national singer cultural exchange program in Asia, titled "Asian New Voice," featuring renowned artists from various countries [1][4] - The program aims to create a platform for young Asian musicians to showcase their talents and foster cultural dialogue through music, emphasizing the universality of music as a common language [4][6] - The unique format of the show includes a cruise-based stage, which is expected to generate significant interest in the competitive music variety show market [9] Group 2 - The exclusive title sponsor, Jia Duo Bao, is actively involved in the program's content creation, promoting its brand message through the theme "Drink Jia Duo Bao, Sing Asian New Voice" [9][13] - The program is set to premiere on iQIYI and Oriental TV, with Jia Duo Bao participating in the cultural exchange and music journey [13]