报告由艾媒咨询通过市场调查、行业访谈及大数据分析等方法编制，梳理了 2025-2026 年中国坚果炒货市场的发展背景、现状、消费需求及未来趋势，指出 该市场正依托消费升级与健康理念实现稳步扩容，未来发展兼具潜力与挑战。 市场发展迎来多重利好驱动，消费水平升级、健康观念转变与礼物经济崛起成为核心推力。2024 年中国居民人均消费支出与健康素养水平均稳步提升，坚 果的营养价值被广泛认可，且 65.32% 的消费者将补充营养列为购买考量因素；同时 2027 年中国礼物经济市场规模预计达 16197 亿元，39.58% 的消费者因 送礼购买坚果炒货，双重属性推动市场发展。产业链方面，上游涵盖树生坚果、草本籽类等原材料供应，中游是洽洽、三只松鼠等生产型与平台型企业，下 游则包含线上电商、线下商超等多元销售渠道。 市场规模呈持续增长态势，2024 年中国坚果炒货市场规模突破 3000 亿元，预计 2029 年将达 4283 亿元，5 年形成超千亿增量，同时其在休闲食品领域的地 位持续提升，2024 年电商平台市场份额升至 31.9%，并成为新春礼盒购买首选品类。产品端，健康化成为创新核心，头部企业纷纷布局低 GI、零添加 ...

Core Viewpoint - The company reported a decline in revenue and net profit for the year 2024, indicating challenges in the market and operational adjustments [13][16]. Group 1: Meeting Details - The annual shareholder meeting for 2024 is scheduled for May 20, 2025, with both on-site and online voting options available [1]. - The meeting will be chaired by Chairman Cheng Hong, and various proposals will be discussed, including the annual work report and financial decisions [2][4]. Group 2: Board of Directors' Performance - The Board of Directors held four meetings in 2024, discussing 30 topics, all of which were unanimously approved [2]. - The Board emphasized strategic guidance for business transformation, focusing on enhancing operational efficiency and product innovation [6]. Group 3: Financial Performance - The company's revenue for 2024 was approximately 7.16 billion RMB, a decrease of 11.02% compared to 2023 [13]. - The net profit attributable to shareholders was a loss of approximately 46.10 million RMB, a significant decline from a profit of 180.29 million RMB in the previous year [13]. - The company reported a basic earnings per share of -0.12 RMB, down 126.67% from 0.45 RMB in 2023 [14]. Group 4: Strategic Initiatives - The company is focusing on a "natural health new snack" strategy, emphasizing product innovation and supply chain efficiency [6]. - A total of over 500 health snack products have been upgraded, covering various categories, with some products performing exceptionally well in sales [6]. Group 5: Investor Relations and Returns - The company maintained a 100% response rate to investor inquiries and conducted online performance briefings to enhance communication with investors [8]. - In June 2024, the company implemented a semi-annual dividend distribution, paying 2.49 RMB per 10 shares, totaling approximately 99.85 million RMB [8][9]. Group 6: Audit and Compliance - The financial statements for 2024 were audited by PwC, receiving a standard unqualified opinion [13]. - The Supervisory Board confirmed that the company operated in compliance with relevant laws and regulations, with no significant issues identified [10][11]. Group 7: Future Plans - The company plans to continue enhancing governance, improving operational efficiency, and maintaining effective communication with investors in the upcoming year [9].