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【活力中国调研行】藏毯织出创新范儿
Yang Shi Wang· 2025-08-12 12:45
Group 1 - The core viewpoint is that the Qinghai carpet industry is evolving through technological innovation and cultural heritage preservation, leading to increased employment and income for local residents [1][7]. - Qinghai carpets, particularly the Jia Ya carpets, have a history of over 3,000 years and are known for their 17-step handcrafting process, which is labor-intensive and costly [3][5]. - The industry is adapting to modern consumer preferences by creating products like wall hangings and coasters that appeal to younger audiences, while also integrating advanced technology for color precision and design [5][6]. Group 2 - The Qinghai carpet industry has trained 115 professional technicians and is providing free technical training in remote pastoral areas, helping local farmers and herders find employment [7]. - The company has maintained an annual export value of over 80 million yuan, creating new job opportunities for local residents [8].
活力中国调研行丨从日用品到艺术品 青海藏毯织出“创新范儿”
Core Viewpoint - The Qinghai Tibetan carpet, a traditional handicraft with over 3,000 years of history, is evolving through cultural heritage, technological innovation, and market expansion, becoming a significant product for Qinghai in the international market [5][11][23]. Group 1: Cultural Heritage and Craftsmanship - Qinghai Tibetan carpets are known for their intricate craftsmanship, involving 17 manual processes from wool selection to weaving, with the most famous being the Gaya carpet [5][7]. - The Gaya carpet can take up to six months to weave and can last over 200 years, showcasing the depth of traditional craftsmanship [7]. - The art of carpet weaving is represented by Yang Yongliang, a national-level intangible cultural heritage inheritor, who emphasizes the importance of passing down these skills [5][11]. Group 2: Market Expansion and Innovation - The Qinghai carpet industry is adapting to modern consumer preferences by creating products that appeal to younger audiences, such as coasters and decorative carpets [9][11]. - The local government and enterprises are collaborating to integrate traditional craftsmanship with modern design, leading to innovative products that meet current market demands [11][23]. - The factory's export revenue has increased by over 8% in the first half of the year, maintaining an annual export volume of over 80 million RMB [23]. Group 3: Employment and Community Impact - The expansion of carpet production has created new job opportunities for local residents, with a significant percentage of the workforce being from nearby villages [28][30]. - Training programs are provided to local workers, enabling them to improve their skills and increase their income, with some couples seeing their earnings rise from 3,000-4,000 RMB to 7,000 RMB [26][30]. - The government supports the industry by providing subsidies and training, helping to alleviate poverty in the region [30][32].