一家潮玩企业甚至将《本草纲目》与现代流行文化巧妙融合，把中药材变成了潮玩。 近年来，消费领域刮起一股"国潮风"：从时尚潮玩火爆全球，到传统服饰受到追捧，一个全新的消费赛 道正在悄然兴起。那么，当中国传统文化遇上时尚新潮流，究竟会碰撞出怎样的消费火花呢? 数据显示，截止到6月末，上半年潮玩相关企业注册量同比增长41.08%。在全国最大的潮玩生产基地广 东东莞，多家潮玩企业今年上半年纷纷"爆单"。 广东东莞一家玩具生产企业自主设计的一款包挂潮玩公仔，今年"六一"前上市，2万只小包挂在线上3天 就售罄了。 东莞能快速开出全世界最精密的模具，但在过去企业大多为外国品牌做代工，价值非常低，如今他们发 现，把先进工艺跟浩瀚的中国传统文化结合，用现代的流行设计语言打造属于自己的国潮IP，能带来更 大的价值。 广东东莞市潮玩协会副会长 刘学深：深挖出来能够创造更高的利润，能够做到超过30%甚至60%的利 润。 另一家企业则将金属材质与中国非遗文化相结合，开创出一条独具特色的3D金属拼图潮玩赛道。可玩 性强又富有文化内涵和艺术价值的产品，让潮玩成为"可触摸的东方文明"。 他们以宁波婚嫁习俗为灵感创作的"十里红妆"累计销量已突破 ...

Group 1 - The trend of attaching various accessories to backpacks, known as "bag buddies," has become a form of personal expression among young people [1][7] - In Changsha, local delicacies like stinky tofu and spicy stir-fried meat have been transformed into popular bag accessories, showcasing regional characteristics [7][9] - A creative store in Changsha allows customers to select ingredients for DIY food-themed bag accessories, enhancing the shopping experience with interactive cooking [9][11] Group 2 - The "garlic bird" bag accessory, resembling a garlic bulb, has gained popularity in Wuhan, becoming a trendy expression among local youth [13] - The "garlic bird" has been upgraded with a collaborative design featuring historical elements, attracting significant consumer interest [13][15] - In Dongguan, a complete industrial chain for small bag accessories is emerging, encompassing design, production, and distribution [16][20] Group 3 - A toy company in Dongguan launched a bag accessory that sold out 20,000 units online within three days, indicating strong market demand [18] - Dongguan is recognized as a major toy export base, housing over 4,000 toy manufacturers and 1,500 supporting enterprises, facilitating a robust production ecosystem [20]