化橘红润喉糖
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从“土特产”到“粤字号” 广货行天下打通京津冀消费市场
Guang Zhou Ri Bao· 2026-01-28 02:16
"德庆贡柑皮薄,口感爽脆蜜甜。参与这次活动希望能开拓北京市场。目前在西安、成都等地销量较好。"在 对接会现场,德庆县兴德农业发展有限公司工作人员告诉记者,如今他们为了迎合礼品市场,推出了不同价 位的礼盒装,供采购商、消费者选择。德庆贡柑一年会呈现出三种不同的口感,"目前上市的果子更蜜甜,预 计适合北方消费者口味。"该工作人员表示。 优质的广东农产品吸引了北京当地采购商。 在北方市场,不少广东特色农产品"瞄准"了礼品市场。"像这款化橘红片,从包装上来看,无论自用还是送 礼,都很合适。"在广东深融生态产业有限公司的展位上,能看到许多跟化橘红相关的深加工产品,包括化橘 红啤酒、化橘红凉茶、化橘红口腔抑菌膏、化橘红润喉糖……"化橘红本身有些苦,这款化橘红桑叶凉茶植物 饮料在调味后,比较适合北方消费者口味。"上述企业相关负责人说。 "广东农产品在北京的市场潜力非常大。"北京领先未来礼业伙伴俱乐部代理会长尹东洁表示,广东年菜、化 橘红、茶叶等产品兼具健康属性与文化底蕴,契合当前礼赠与养生市场升级需求,开发潜力广阔。 粤味贺岁 南北共烹一桌"年夜饭" 广东盆菜、红烧乳鸽、连州菜心、上汤浸脆肉鲩、粤式腊味煲仔饭、清远鸡、茂名 ...
全国劳模廖志略:十年兴农路 推动化橘红结出百亿硕果
2 1 Shi Ji Jing Ji Bao Dao· 2025-09-11 05:12
Core Viewpoint - The article highlights the successful transformation of the Huazhou Huajuhong industry through innovative marketing strategies, particularly the use of short dramas and live streaming, which significantly boosted sales and attracted young talent back to the region [1][4]. Group 1: Industry Development - The Huajuhong industry achieved a sales revenue of nearly 260 million yuan, driven by a short drama that creatively combined historical and modern elements [1]. - The industry has grown to exceed 10 billion yuan in value, with over 35,000 individuals engaged in Huajuhong-related activities [3][8]. - The area under Huajuhong cultivation has surpassed 130,000 acres, with an annual production of over 60,000 tons of fresh fruit and 12,000 tons of dried fruit [8]. Group 2: Innovation and Marketing - The introduction of the short drama "Huazhou Huajuhong, the First Red in the World" effectively reached over 100 million users globally, converting viewership into consumer interest [4]. - The cooperative has developed over 20 processed products, including herbal slices and throat lozenges, expanding the application of Huajuhong [8]. - The cooperative's innovative marketing strategies, including e-commerce and live streaming, have successfully increased market awareness and sales [6][8]. Group 3: Community Impact - The cooperative model has created a multi-dimensional support system for farmers, benefiting 15,000 households through guaranteed purchase agreements [8]. - Over 3,000 farmers have been uplifted economically through the cooperative's initiatives, contributing to local employment and income generation [1][8]. - The establishment of a Huajuhong museum and advocacy for its cultural heritage aims to promote the product internationally [5].