南农晨读 | 中国 年·广东味_南方 +_南方plus 重启幕，打响新 年"媒体+"赋能 广东"土特产"第 一炮。 "十四五"绿美广 东答卷亮眼，乡 村成为重要阵地 1月6日，广东省 人民政府新闻办 公室召开"'十四 五'广东成就"系 列主题新闻发布 会，本期主题 为"绿美广东生 态建设"。省自 然资源厅、省住 房城乡建设厅、 省农业农村厅、 省林业局负责人 参加，系统介 绍"十四五"时期 广东推进绿美广 东生态建设的整 体情况和阶段性 成效。 【今日关注】 2026"媒体+"广 东年菜头一炮， 粤沪年菜产业联 盟成立吹响进军 上海前哨 新年伊始，万象 更新。1月7 日，"中国年·广 东味"—— 2026"媒体+"广 东年菜进上海营 销行动在广州隆 硬核！广东这几 项教育指标全国 第一！ 1月7日，广东省 人民政府新闻办 公室在广州市广 东大厦三楼国际 会议厅召开"'十 四五'广东成 就"系列主题新 闻发布会第二十 场，介绍"十四 五"时期广东推 进教育高质量发 展、加快建设教 育强省的总体情 况和主要成就。 【乡村振兴】 GDP超4200亿 元！江门"十四 五"交出"五 新"亮眼答卷 1月5日，广东省 人民 ...

广东省委农办常务副主任、省农业农村厅党组副书记、省乡村振兴局常务副局长黎明表示，广东实 施"媒体+"行动，依托粤沪年菜产业联盟，为年菜等产业发展导入更多生产、流通、科技、人才、媒 体、金融等方面的资源，"期待以上海为试点，扩大广东年菜的销售半径，助推广东年菜走向长三角、 京津冀等全国大市场"。 活动现场，广东年菜的丰厚"家底"逐一呈现：金汤大盆菜蒸腾着团圆的暖意，盐焗鸡闪烁着丰收的金 黄，鲜对虾晶莹如玉……这些承载着岭南年味的精品，不仅是广东现代农业与农产品食品化的集中展 现，更是即将挥师上海、进军长三角消费市场的"先锋阵容"。 据介绍，广东将组建专业化营销团队，以粤沪年菜产业联盟为主力军，实现产销精准高效对接，全力构 筑粤沪农业高质量发展的大平台。其中，今年1月中旬，广东将在上海发布《广东年菜选品标准》及"年 度二十大名品目录"。"广东年菜年货节"则将于1月下旬启动，并在上海核心商圈设立主题专区，同步开 启广东年菜线上商城。 粤沪两地，一南一东，产业互补性强，文化交融空间巨大。广东坐拥清远鸡、金鲳鱼、精品腊味等丰饶 物产，上海则兼具高度成熟的消费市场与辐射全球的渠道网络，粤菜的"鲜巧本味"与海派文化"精致创 ...

Core Insights - The "Media+" initiative is creating new opportunities for the high-quality development of the livestock industry in Guangdong, with over 1 million participants engaged in training sessions [1][3][15] - The training sessions focus on practical methodologies for brand building and market integration, leveraging media strategies to enhance the visibility and sales of livestock products [3][10][12] Group 1: Training Impact - The second training session attracted 354,000 online learners, following the first session's impressive 672,000 views, indicating a growing interest in the "Media+" approach [1][3] - Participants are encouraged to utilize "Media+" strategies to transform from merely selling products to selling brands and cultural narratives, addressing challenges such as market visibility and distribution channels [10][12] Group 2: Case Studies and Methodologies - Successful case studies, such as the marketing of Xu Wen pineapples, illustrate how media platforms can turn underperforming products into market successes through strategic branding and consumer engagement [5][12] - The training highlighted the importance of storytelling in brand development, with speakers emphasizing the need to connect cultural narratives with product marketing to enhance brand value [11][12] Group 3: Industry Challenges - The Guangdong livestock industry faces several challenges, including a fragmented brand system, traditional marketing methods, and a lack of international brand recognition, which hinder its ability to achieve high-value transformation [8][12] - The need for a comprehensive marketing system, like the "12221" model, is emphasized to improve market access and sales efficiency for agricultural products [12][14] Group 4: Future Directions - Future training sessions will incorporate innovative formats such as short dramas and AI, aiming to provide more practical experiences for industry professionals [15][17] - There is a strong expectation among participants for continued insights into the integration of "Media+" with industry practices, fostering a shift from production advantages to brand and market advantages [17]