Core Viewpoint - The article highlights the successful transformation of the Huazhou Huajuhong industry through innovative marketing strategies, particularly the use of short dramas and live streaming, which significantly boosted sales and attracted young talent back to the region [1][4]. Group 1: Industry Development - The Huajuhong industry achieved a sales revenue of nearly 260 million yuan, driven by a short drama that creatively combined historical and modern elements [1]. - The industry has grown to exceed 10 billion yuan in value, with over 35,000 individuals engaged in Huajuhong-related activities [3][8]. - The area under Huajuhong cultivation has surpassed 130,000 acres, with an annual production of over 60,000 tons of fresh fruit and 12,000 tons of dried fruit [8]. Group 2: Innovation and Marketing - The introduction of the short drama "Huazhou Huajuhong, the First Red in the World" effectively reached over 100 million users globally, converting viewership into consumer interest [4]. - The cooperative has developed over 20 processed products, including herbal slices and throat lozenges, expanding the application of Huajuhong [8]. - The cooperative's innovative marketing strategies, including e-commerce and live streaming, have successfully increased market awareness and sales [6][8]. Group 3: Community Impact - The cooperative model has created a multi-dimensional support system for farmers, benefiting 15,000 households through guaranteed purchase agreements [8]. - Over 3,000 farmers have been uplifted economically through the cooperative's initiatives, contributing to local employment and income generation [1][8]. - The establishment of a Huajuhong museum and advocacy for its cultural heritage aims to promote the product internationally [5].