Core Points - The first Intime City in Beijing has officially opened, marking a new urban commercial landmark in the Beijing Digital Economy Demonstration Zone [1][3] - The commercial space covers an area of 56,000 square meters and hosts over 100 brands, including 6 first stores in Beijing and 10 first stores in Daxing [3] Group 1: Project Overview - The newly opened Intime City features differentiated attributes focusing on "sports, food, and pets," with sections dedicated to fashion trends, leisure living, family activities, and gourmet food [3] - The Beijing Digital Economy Demonstration Zone encompasses various cultural resources, including the largest livehouse performance space in the city, a metaverse live streaming base, and the historical Beibingyang Yili Park [3] Group 2: Location and Development - The demonstration zone is primarily based in the Daxing Economic Development Zone, covering an area of 4.16 square kilometers, located at the intersection of the South Fifth Ring Road and the Jingkai Expressway [3] - It is recognized as the closest mature development zone to the city center and a forefront area for high-quality development of the capital's digital economy [3]

Core Insights - The commercial market in Beijing is experiencing a revival in offline consumer demand, with a significant transformation in consumption structure as it enters the second half of 2025 [1] - A total of 21 new commercial projects are expected to open in Beijing in the second half of 2025, with a total commercial area of approximately 1.6 million square meters [1][2] - The new projects include a mix of existing commercial renovations and new key projects, featuring various formats such as urban complexes, outlet malls, and department stores [5] Project Overview - In the first half of 2025, 10 new projects were launched, adding 751,700 square meters of commercial space [1] - Notable upcoming projects include: - Beijing Dinghao THE HUB (B Building) with 20,000 square meters, opening in July 2025 [2] - Beijing Shangde Yintai City with 56,000 square meters, opening on September 30, 2025 [2][8] - Beijing Xiaozhan Park STATION PARK with 33,000 square meters, opening in September 2025 [2][10] - Beijing Zhongguancun ART PARK (East District) with 200,000 square meters, opening in December 2025 [2][11] - Beijing Bayli with 500,000 square meters, expected to open by the end of 2025 [2][13] Market Dynamics - The majority of the upcoming projects are developed and operated by leading companies such as Yintai, Sunac, Wangfujing, and others [3] - Haidian and Tongzhou districts lead with four upcoming projects each, while Daxing, Chaoyang, and Changping follow closely with three projects each [3] - The distribution of project sizes indicates a trend towards smaller commercial spaces, with over 60% of the new projects being under 30,000 square meters [5] Notable Features of Key Projects - Beijing Shangde Yintai City aims to create a "garden-style social shopping space" focusing on art, culture, and nightlife, with over 120 emerging lifestyle brands [8] - Beijing Xiaozhan Park STATION PARK emphasizes community and lifestyle, featuring nearly 100 brands and innovative design elements [10] - Beijing Zhongguancun ART PARK will enhance the commercial vitality of the area with a mix of well-known brands and unique experiences [11][12] - Beijing Bayli is a major investment project expected to attract over 500 brands, focusing on young consumers and urban middle-class [13] Conclusion - The commercial landscape in Beijing is set for significant growth and transformation in the latter half of 2025, with a diverse range of new projects that cater to evolving consumer preferences and enhance the overall shopping experience [1][5]