据了解，北京数字经济示范区以大兴经济开发区为主，规划面积4.16平方公里，位于南五环与京开高速 交会处，是距离市中心最近的成熟开发区和首都数字经济高质量发展前沿阵地。 编辑 刘梦婕 校对 柳宝庆 北京首家银泰城正式开业。大兴区委宣传部供图 这座体量达5.6万平方米的商业体，共入驻100多个品牌，其中北京首店6家、大兴首店10家。结合区域 群众消费特点，立足"运动、美食、宠物"差异化属性，项目规划了时尚潮流、轻享生活、活力亲子、赏 味食集等特色板块。 目前，北京数字经济示范区已汇聚众多优质文化资源，除了此次新开业的北京上德银泰城，还有引领青 年潮流的全市最大规模星光livehouse演艺空间、面向未来的元宇宙直播基地、承载城市记忆的老字号北 冰洋义利乐园，以及正在建设中的高雅艺术殿堂——京南艺术中心。此外，示范区内还集聚了生态文明 公园、古琴文化中心、健身训练基地、数字健康跑道、书吧咖啡馆等配套。 新京报讯（记者耿子叶）国庆前后，多家首店在北京集中开业。近日，在北京数字经济示范区内，全市 首家银泰城——北京上德银泰城正式开业。这是区域内的重点文化商业配套项目，它的投入运营，标志 着一个都市商业新地标亮相。 ...

Core Insights - The commercial market in Beijing is experiencing a revival in offline consumer demand, with a significant transformation in consumption structure as it enters the second half of 2025 [1] - A total of 21 new commercial projects are expected to open in Beijing in the second half of 2025, with a total commercial area of approximately 1.6 million square meters [1][2] - The new projects include a mix of existing commercial renovations and new key projects, featuring various formats such as urban complexes, outlet malls, and department stores [5] Project Overview - In the first half of 2025, 10 new projects were launched, adding 751,700 square meters of commercial space [1] - Notable upcoming projects include: - Beijing Dinghao THE HUB (B Building) with 20,000 square meters, opening in July 2025 [2] - Beijing Shangde Yintai City with 56,000 square meters, opening on September 30, 2025 [2][8] - Beijing Xiaozhan Park STATION PARK with 33,000 square meters, opening in September 2025 [2][10] - Beijing Zhongguancun ART PARK (East District) with 200,000 square meters, opening in December 2025 [2][11] - Beijing Bayli with 500,000 square meters, expected to open by the end of 2025 [2][13] Market Dynamics - The majority of the upcoming projects are developed and operated by leading companies such as Yintai, Sunac, Wangfujing, and others [3] - Haidian and Tongzhou districts lead with four upcoming projects each, while Daxing, Chaoyang, and Changping follow closely with three projects each [3] - The distribution of project sizes indicates a trend towards smaller commercial spaces, with over 60% of the new projects being under 30,000 square meters [5] Notable Features of Key Projects - Beijing Shangde Yintai City aims to create a "garden-style social shopping space" focusing on art, culture, and nightlife, with over 120 emerging lifestyle brands [8] - Beijing Xiaozhan Park STATION PARK emphasizes community and lifestyle, featuring nearly 100 brands and innovative design elements [10] - Beijing Zhongguancun ART PARK will enhance the commercial vitality of the area with a mix of well-known brands and unique experiences [11][12] - Beijing Bayli is a major investment project expected to attract over 500 brands, focusing on young consumers and urban middle-class [13] Conclusion - The commercial landscape in Beijing is set for significant growth and transformation in the latter half of 2025, with a diverse range of new projects that cater to evolving consumer preferences and enhance the overall shopping experience [1][5]