转自：北京日报客户端 北京越野ELMT Max"发飙" BJ40探险家开启预订 本届广州车展开幕当天，北京越野举行"经典之上 再造经典"发布会，北汽集团首席设计官、全球设计 副总裁罗伟基发布北京越野ELMT Max未来原型车，其全新标识也首次亮相。罗伟基表示，这款具有突 破性的概念化车型，不仅是北京越野品牌的有力宣言，更勾勒出"设计驱动未来"的发展蓝图。ELMT Max的车门采用"无门设计"，采用独特的楔形前脸设计，前大灯位置更靠中央，以实现更长的悬架行程 和更出色的转向性能；打造的一套具有灵活性的模块化系统，为车辆提供多种改装可能；外骨架采用外 露式设计，既能展现工程美学，也让功能性直观可见；一体式车身结构赋予了其超强的坚固性与轻量化 特性，在安全性和实用性上都具有优势。同时，ELMT Max中文名称共创活动正式开启。 11月21日，2025第二十三届广州国际汽车展览会在广交会展馆开幕。北汽集团携北京越野、北汽极狐、 享界汽车三大自主乘用车品牌亮相5.1号馆，带来超多全新产品。北京越野未来原型车全球首发，BJ40 探险家开启预订，BJ40无人机上车，北汽极狐MPV全球首秀，全新发布的享界S9新品，北汽元境智 ...

Core Insights - The 23rd Guangzhou International Auto Show opened on November 21, 2025, showcasing a variety of new products from BAIC Group, including the global debut of the Beijing Off-road ELMT Max concept vehicle and the launch of the BJ40 Explorer for pre-order [1][5][7]. Product Highlights - BAIC Group presented multiple new models, including the BJ40 Explorer, which emphasizes comfort and intelligence, and the ELMT Max, described as "the most extreme off-road vehicle in Chinese history" featuring a unique doorless design and modular system [5][7]. - The flagship 9 series, including the newly launched Enjoy S9 and S9T, offers advanced luxury, safety, and driving experiences, with features such as a spacious interior and multiple safety enhancements [11][14]. Brand Engagement and Marketing - The event featured appearances by athletes and celebrities, enhancing the brand's visibility and engagement with the audience [3]. - BAIC Group collaborated with the popular Longling Wildlife World to create an immersive experience, integrating celebrity animal IPs into the auto show [3][20]. Technological Innovations - The company introduced its AI and intelligent driving technologies, showcasing the "Yuanjing" intelligent system, which aims to transform vehicles into "fully integrated intelligent entities" [17]. - The new models incorporate advanced safety features and innovative designs, such as the world's first embedded roll cage in an MPV and the introduction of the Snapdragon 8775 integrated cockpit solution [14][11]. Strategic Vision - BAIC Group aims to enhance its market presence through a focus on independent brand development, digitalization, and low-carbon initiatives, while maintaining a commitment to innovation and user engagement [23].