Core Viewpoint - Beijing Automotive Group (BAIC Group) launched the "2026 Xiangma New Year Warm Homecoming" public welfare event to enhance the travel experience during the Spring Festival, showcasing its automotive brands and cultural performances [1][5][9]. Group 1: Event Overview - The public welfare event is a collaboration with key institutions in Beijing, including the Beijing Key Station Area Management Committee and the National Grand Theatre, featuring performances at major transportation hubs during the Spring Festival [1][5]. - The event includes a variety of performances such as flash mobs, solo and choral singing, magic shows, and band performances, aimed at creating a festive atmosphere for travelers [5]. Group 2: Brand and Product Promotion - BAIC Group's brands, including Beijing Off-road, BAIC Arcfox, and Foton, will be prominently displayed at key stations, highlighting the technological advancements and capabilities of the capital's automotive industry [1][7]. - The taxi waiting area at Beijing Station has been upgraded to enhance service quality and comfort, featuring a display area for BAIC's self-owned brands, allowing travelers to experience the latest innovations firsthand [7]. Group 3: Sales Performance - In 2025, BAIC Group's self-owned brands and new energy vehicles showed significant growth, with total sales reaching 1.752 million units, and self-owned brand sales exceeding 1.07 million units, marking a 25% year-on-year increase [11]. - The company aims to continue enhancing its brand image and service experience while contributing to the high-quality development of the capital's economy [11].

Group 1 - The core event is the launch of the "2026 Xiangma New Year Warm Homecoming" charity activity by BAIC Group, in collaboration with the Beijing key station area management committee and partners like the National Centre for the Performing Arts, showcasing cultural warmth and festive spirit in Beijing [2][10] - BAIC's autonomous brands, including Beijing Off-road, BAIC Arcfox, and Foton, are prominently displayed in key station areas, highlighting the technological strength and achievements of the capital's automotive industry [2][8] - The charity performances, running from February 11 to 14, include flash mobs, solo performances, and interactive experiences, aimed at creating a festive atmosphere for travelers during the Spring Festival [6][10] Group 2 - The taxi waiting area at Beijing Station has been upgraded to enhance service quality and comfort, receiving positive feedback from travelers, and features BAIC's autonomous brand vehicles as a welcoming sight [8][10] - In 2025, BAIC Group reported a total sales volume of 1.752 million vehicles, with autonomous brand sales exceeding 1.07 million, marking a 25% year-on-year increase and re-entering the million-vehicle club after six years [10][11] - BAIC Group aims to continue contributing to the high-quality development of the capital's economy through innovative practices and enhanced brand image, focusing on smart technology and customer service [11]