Core Viewpoint - Beijing Automotive Group (BAIC Group) launched the "2026 Xiangma New Year Warm Homecoming" public welfare event to enhance the travel experience during the Spring Festival, showcasing its automotive brands and cultural performances [1][5][9]. Group 1: Event Overview - The public welfare event is a collaboration with key institutions in Beijing, including the Beijing Key Station Area Management Committee and the National Grand Theatre, featuring performances at major transportation hubs during the Spring Festival [1][5]. - The event includes a variety of performances such as flash mobs, solo and choral singing, magic shows, and band performances, aimed at creating a festive atmosphere for travelers [5]. Group 2: Brand and Product Promotion - BAIC Group's brands, including Beijing Off-road, BAIC Arcfox, and Foton, will be prominently displayed at key stations, highlighting the technological advancements and capabilities of the capital's automotive industry [1][7]. - The taxi waiting area at Beijing Station has been upgraded to enhance service quality and comfort, featuring a display area for BAIC's self-owned brands, allowing travelers to experience the latest innovations firsthand [7]. Group 3: Sales Performance - In 2025, BAIC Group's self-owned brands and new energy vehicles showed significant growth, with total sales reaching 1.752 million units, and self-owned brand sales exceeding 1.07 million units, marking a 25% year-on-year increase [11]. - The company aims to continue enhancing its brand image and service experience while contributing to the high-quality development of the capital's economy [11].

Group 1 - The core event is the launch of the "2026 Xiangma New Year Warm Homecoming" charity activity by BAIC Group, in collaboration with the Beijing key station area management committee and partners like the National Centre for the Performing Arts, showcasing cultural warmth and festive spirit in Beijing [2][10] - BAIC's autonomous brands, including Beijing Off-road, BAIC Arcfox, and Foton, are prominently displayed in key station areas, highlighting the technological strength and achievements of the capital's automotive industry [2][8] - The charity performances, running from February 11 to 14, include flash mobs, solo performances, and interactive experiences, aimed at creating a festive atmosphere for travelers during the Spring Festival [6][10] Group 2 - The taxi waiting area at Beijing Station has been upgraded to enhance service quality and comfort, receiving positive feedback from travelers, and features BAIC's autonomous brand vehicles as a welcoming sight [8][10] - In 2025, BAIC Group reported a total sales volume of 1.752 million vehicles, with autonomous brand sales exceeding 1.07 million, marking a 25% year-on-year increase and re-entering the million-vehicle club after six years [10][11] - BAIC Group aims to continue contributing to the high-quality development of the capital's economy through innovative practices and enhanced brand image, focusing on smart technology and customer service [11]

撰 文 / 刘宝华、 牛 跟 尚 设 计 / shelly 魔都上海，是世界汽车最早进入中国的城市。 1901年，上海首次出现两辆奥斯摩比尔汽车。上世纪四十年代，上海有3万辆汽车，品牌涵盖世界 主要汽车厂商，被称为"万国汽车博览"。 120多年后的今天，中国汽车工业从0到1，从小到大，从弱到强，从批量进口到规模出口，无论是 上汽集团还是北汽集团，都是中国汽车在百年未有之大变局下的新骄傲、新丰碑。 在4月23日开幕的被誉为"全球汽车产业重要风向标"的2025年上海车展上，北汽集团以"智变·新 程"为参展主题，携旗下北京越野、北汽极狐、享界汽车、奔驰等品牌30余款新车整体亮相。 北京越野BJ40增程赤兔版、北汽极狐概念车——ARCFOX 77°、极狐新阿尔法S5、极狐T1、极狐阿 尔法T5 Robotaxi、享界S9增程版、梅赛德斯-奔驰全新纯电长轴距CLA等七款新车重磅亮相。 北汽集团以强大的参展阵容、全面焕新的姿态，向外界展示其跃升发展成绩单和未来战略布局，为 行业带来一场当下与未来出行图谱，成为这场全球汽车盛宴中色香味具佳的满汉全席和东西方大 餐。 让人印象深刻的是，新车之外，北汽集团全新的展台布局、声光电 ...