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音乐快闪、消费市集、积分兑换,五一解锁亚奥商圈上新体验
Bei Jing Ri Bao Ke Hu Duan· 2025-05-01 09:13
转自:北京日报客户端 "五一"假期,北中轴线的亚奥商圈涌动着健康环保与休闲消费的新活力。5月1日,由亚奥商圈新消费创 新联盟组织的主题公益活动——"健康环保行 亚奥五月红"启动。市民游客可在轻松打卡中,解锁亚奥 商圈的新玩法、新体验。 活动串联亚奥商圈的国家体育场("鸟巢")、奥运博物馆、玲珑塔、北辰荟、国家会议中心、中国共产 党历史展览馆、亚运村升旗广场、中国科学技术馆等14个特色打卡点,组成环线地图,以线下打卡、积 分兑换的趣味形式,邀请市民游客感受亚奥区域的"双奥"遗产魅力和商业消费活力。 打卡点位 图 打卡点的 消费市集。孙杰摄 在北辰中心花园小微湿地4个点位,多家亚奥商圈酒店还联动推出消费市集,琳琅满目的美食和文创产 品,不仅丰富打卡路线上的休闲体验,也成为活动参与者的"能量补给站"。 亚奥商圈是承载着北京"双奥之城"荣耀的国家会客厅,也是首都北部重要的消费集聚区,集聚商业、旅 游、会展、文化、体育等多元消费场景。去年底,朝阳区委区政府和北辰集团发起成立亚奥商圈新消费 创新联盟,目前已开展一系列文化、消费活动,探索融合创新消费场景,提升区域经济活力,拉动全市 消费。 市民游客 打卡拍照。孙杰摄 5月 ...
打卡攒积分换奖品,亚奥商圈启动“健康环保行”公益活动
Xin Jing Bao· 2025-05-01 06:05
Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle New Consumption Innovation Alliance aims to promote health, environmental awareness, and public welfare through diverse leisure and consumption experiences from May 1 to May 4 [1][2]. Group 1: Event Overview - The event is themed "Health and Environmental Protection, Public Welfare Together," aligning with the national initiative for weight management and promoting a healthy lifestyle [2]. - It features a "digital check-in and low-carbon consumption" approach, connecting 14 unique check-in points in the Asia-Olympic business area, including notable landmarks like the Bird's Nest and the Olympic Museum [2][5]. - The initiative encourages participants to engage in low-carbon travel methods such as walking and cycling, enhancing the area's cultural and commercial vibrancy [2][5]. Group 2: Participation and Rewards - Participants can use the "Asia-Olympic Circle" app for navigation and check-in, earning points that can be redeemed for various rewards, including hotel vouchers and cultural tickets [5][6]. - The event includes surprise musical performances and a consumption market at several check-in points, enriching the leisure experience for attendees [5][6]. Group 3: Organizational Background - The Asia-Olympic Business Circle New Consumption Innovation Alliance was established on December 28, 2022, by the Chaoyang District Committee, District Government, and Beichen Group, comprising 23 member units [9]. - The Asia-Olympic business area serves as a significant consumption hub in northern Beijing, featuring a mix of commercial, tourism, exhibition, cultural, and sports venues, contributing to the city's economic vitality [9].