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“运动搭台 经济唱戏”2025合肥社区运动会第八站释放消费新活力
Sou Hu Cai Jing· 2025-08-25 14:38
本站活动延续了该系列"政府主导-企业支持-商圈落地"的成熟运作模式,通过标准化、可复制的流程, 实现体育流量向商业价值的高效转化。截至目前,2025合肥社区运动会已开展八场系列活动并形成良性 循环的消费生态,同时为商圈带来实实在在的经济效益。 活动依托商圈空间设置多项协作类趣味项目,包括需要团队配合的"蚂蚁运球"、"气运加身",注重平衡 与耐心的"旱地冰壶",以及充满欢笑的"扭扭车竞赛"。这些项目不仅降低了参与门槛,更增强了活动的 观赏性和趣味性,在吸引亲子家庭参与的同时,显著带动周边商业业绩提升。不少家庭表示,在享受运 动乐趣后,很自然地选择在商圈继续消费用餐、购物休闲,"一站式"体验极大增强了消费意愿。 2025年合肥市社区运动会第八站于8月24日下午在中海央墅环宇天地成功落地。本次活动由合肥市体育 局主办,包河区教育体育局、合肥市社会体育指导员协会、梳背桥社区、中海央墅环宇天地协办,合肥 论坛执行,深度推进"体育+商业"融合发展,通过多元消费场景打造和创新激励政策,有效释放消费潜 力,为区域商业注入新动能。 未来,还将持续优化"体育+商圈"模式,进一步拓展体育消费新场景,深化政企合作机制,完善消费激 励 ...
音乐快闪、消费市集、积分兑换,五一解锁亚奥商圈上新体验
Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle aims to enhance consumer engagement and promote the area's cultural and commercial vitality during the May Day holiday. Group 1: Event Overview - The event features 14 unique check-in points, including the National Stadium ("Bird's Nest"), Olympic Museum, and China Science and Technology Museum, creating a circular map for participants to explore [1][9]. - Participants can engage through the "Asia-Olympic Circle" WeChat mini-program, which provides navigation and allows for easy check-ins at each location [3]. Group 2: Rewards and Engagement - Successful check-ins earn participants points that can be redeemed for various rewards, such as hotel room vouchers, dining coupons, and cultural tickets, creating a "check-in—points—consumption" loop [4][11]. - The event includes surprise music flash performances and a consumer market at several check-in points, enhancing the overall experience for visitors [6][8]. Group 3: Economic and Cultural Impact - The Asia-Olympic Business Circle serves as a significant consumer hub in northern Beijing, integrating diverse consumption scenarios including commerce, tourism, and culture [9]. - The initiative aims to activate consumer spending through small incentives, fostering a shared flow of visitors among local businesses [11].
打卡攒积分换奖品,亚奥商圈启动“健康环保行”公益活动
Xin Jing Bao· 2025-05-01 06:05
Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle New Consumption Innovation Alliance aims to promote health, environmental awareness, and public welfare through diverse leisure and consumption experiences from May 1 to May 4 [1][2]. Group 1: Event Overview - The event is themed "Health and Environmental Protection, Public Welfare Together," aligning with the national initiative for weight management and promoting a healthy lifestyle [2]. - It features a "digital check-in and low-carbon consumption" approach, connecting 14 unique check-in points in the Asia-Olympic business area, including notable landmarks like the Bird's Nest and the Olympic Museum [2][5]. - The initiative encourages participants to engage in low-carbon travel methods such as walking and cycling, enhancing the area's cultural and commercial vibrancy [2][5]. Group 2: Participation and Rewards - Participants can use the "Asia-Olympic Circle" app for navigation and check-in, earning points that can be redeemed for various rewards, including hotel vouchers and cultural tickets [5][6]. - The event includes surprise musical performances and a consumption market at several check-in points, enriching the leisure experience for attendees [5][6]. Group 3: Organizational Background - The Asia-Olympic Business Circle New Consumption Innovation Alliance was established on December 28, 2022, by the Chaoyang District Committee, District Government, and Beichen Group, comprising 23 member units [9]. - The Asia-Olympic business area serves as a significant consumption hub in northern Beijing, featuring a mix of commercial, tourism, exhibition, cultural, and sports venues, contributing to the city's economic vitality [9].