Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle aims to enhance consumer engagement and promote the area's cultural and commercial vitality during the May Day holiday. Group 1: Event Overview - The event features 14 unique check-in points, including the National Stadium ("Bird's Nest"), Olympic Museum, and China Science and Technology Museum, creating a circular map for participants to explore [1][9]. - Participants can engage through the "Asia-Olympic Circle" WeChat mini-program, which provides navigation and allows for easy check-ins at each location [3]. Group 2: Rewards and Engagement - Successful check-ins earn participants points that can be redeemed for various rewards, such as hotel room vouchers, dining coupons, and cultural tickets, creating a "check-in—points—consumption" loop [4][11]. - The event includes surprise music flash performances and a consumer market at several check-in points, enhancing the overall experience for visitors [6][8]. Group 3: Economic and Cultural Impact - The Asia-Olympic Business Circle serves as a significant consumer hub in northern Beijing, integrating diverse consumption scenarios including commerce, tourism, and culture [9]. - The initiative aims to activate consumer spending through small incentives, fostering a shared flow of visitors among local businesses [11].

Core Viewpoint - The "Health and Environmental Walk" event organized by the Asia-Olympic Business Circle New Consumption Innovation Alliance aims to promote health, environmental awareness, and public welfare through diverse leisure and consumption experiences from May 1 to May 4 [1][2]. Group 1: Event Overview - The event is themed "Health and Environmental Protection, Public Welfare Together," aligning with the national initiative for weight management and promoting a healthy lifestyle [2]. - It features a "digital check-in and low-carbon consumption" approach, connecting 14 unique check-in points in the Asia-Olympic business area, including notable landmarks like the Bird's Nest and the Olympic Museum [2][5]. - The initiative encourages participants to engage in low-carbon travel methods such as walking and cycling, enhancing the area's cultural and commercial vibrancy [2][5]. Group 2: Participation and Rewards - Participants can use the "Asia-Olympic Circle" app for navigation and check-in, earning points that can be redeemed for various rewards, including hotel vouchers and cultural tickets [5][6]. - The event includes surprise musical performances and a consumption market at several check-in points, enriching the leisure experience for attendees [5][6]. Group 3: Organizational Background - The Asia-Olympic Business Circle New Consumption Innovation Alliance was established on December 28, 2022, by the Chaoyang District Committee, District Government, and Beichen Group, comprising 23 member units [9]. - The Asia-Olympic business area serves as a significant consumption hub in northern Beijing, featuring a mix of commercial, tourism, exhibition, cultural, and sports venues, contributing to the city's economic vitality [9].