聚焦热带农业与文旅康养融合发展 一场推介会 坚定企业在琼发展决心信心 海南日报全媒体记者 武佳 11月28日，知名民营企业助力海南自贸港高质量发展大会期间，省委深改办(自贸港工委办)、省发 展改革委、省新闻办、省工商联联合举办"搭乘政策直通车 读懂自贸新机遇"热带农业与文旅康养融合 发展政策专场推介活动。 来自全国多地的知名民营企业负责人，相关厅局负责人，三亚、琼海、万宁、陵水、保亭等市县投 促部门负责人，约120名代表出席活动。 随后，三亚、琼海、万宁、陵水、保亭分别结合本地产业特色，针对南繁种业产业、医疗旅游与康 养产业、体育旅游产业、雨林仙境康养产业等作推介。 推介会后设置互动交流环节，与会企业家就政策落实细节如税收优惠申请、土地审批流程及项目对 接需求等提问，现场相关部门负责人及行业专家逐一解答、精准对接。 参加活动的民营企业家纷纷表示，在海南自贸港即将启动封关运作的关键时期，此次活动让他们更 加深刻地理解了海南自贸港政策，更坚定了企业在琼发展的决心和信心。 (本报海口11月28日讯) 近年来，一系列政策"组合拳"为热带农业与文旅康养融合发展铺平道路，海南自贸港"零关税、低 税率"等政策红利加速释放， ...

Core Viewpoint - The Chinese tourism market is experiencing a strong recovery and has broad development prospects, driven by improved visa, transportation, payment, and tax refund policies for foreign visitors [1][2]. Group 1: Market Recovery and Projections - In 2024, inbound tourists are expected to reach 132 million, with total spending of $94.2 billion, recovering to 97.2% and 93.5% of 2019 levels respectively [1]. - In the first quarter of 2025, inbound tourism is projected to be 35.02 million, a year-on-year increase of 19.6%, with foreign tourists accounting for 7.37 million, up 39.2% [1]. - The growth trend in inbound tourism is expected to continue, with predictions for even better data in 2025 [1]. Group 2: Strategies for Market Expansion - The cultural and tourism department aims to enhance the convenience of inbound tourism through improved visa, payment, travel, and accommodation processes [2]. - New tourism products and experiences will be developed to cater to diverse market demands, including educational tourism, incentive travel, medical tourism, and wellness retreats [2]. - The focus will be on creating a new supply structure that integrates traditional and modern elements, short-term and long-term offerings, and caters to both mass and niche markets [2]. Group 3: Enhancing Consumer Experience - The introduction of more digital cultural experiences, live performances, and workshops will modernize traditional cultural elements for foreign visitors [2]. - The number of duty-free shops will be increased, and the range of "buy now, tax refund" products will be expanded to meet diverse foreign tourist needs [2]. - China aims to present a more open, rich, and intelligent service experience to global tourists, positioning itself as a top global travel destination [2].