九寨沟景区年度游客突破700万人次 中新网成都11月22日电 (记者 安源)记者22日从九寨沟景区管理局获悉，九寨沟景区于22日9时迎来年度 第700万名游客，创下自开放以来年度接待量的历史新高，较去年同期增长27.05%。这一里程碑不仅标 志着九寨沟实现了从600万到700万人次的跨越，也成为四川省文旅产业高质量发展的有力见证。 游客在九寨沟景区游览。记者 安源 摄 面对700万人次的接待压力，九寨沟以智慧管理与暖心服务实现品质升华。景区通过"智慧中枢"实现分 时预约与客流精准调控，引入电动观光车队构建"绿色长龙"，减少碳排放；全体工作人员以"微笑服 务"传递温度，携手游客共同守护这片生态净土。 据悉，九寨沟将继续深化"旅游+科技""旅游+生态"融合，推出低碳出行、研学旅游等创新体验，加快建 成世界一流景区，以更开放的姿态、更智慧的服务和更动人的美景，邀请全球游客共赴下一场山水之 约。(完) 据介绍，九寨沟景区游客量从2015年的500万人次稳步增长，历经十年积淀，如今迈上了全新台阶。其 国际影响力持续扩大，九寨沟景区位列携程口碑榜2026全球山水风光目的地榜首，同时在2026亚洲 100、中国100必打卡 ...

Core Insights - The "14th Five-Year Plan" has led to significant achievements in the cultural and tourism sectors, contributing to high-quality economic and social development in China [1][2]. Group 1: Cultural and Tourism Development - The cultural and tourism system has effectively advanced under the strong leadership of the central government, achieving the goals set in the "14th Five-Year Plan" [1]. - The cultural industry has seen a steady expansion, with operating income projected to reach 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [2]. - The number of large-scale cultural enterprises has increased by 1.3 million since 2020, totaling 78,000 [2]. Group 2: Tourism Recovery and Growth - The tourism sector has rapidly recovered from the pandemic, with domestic travel reaching 3.15 trillion yuan in total spending and 3.285 billion trips in the first half of 2025, setting new records [2]. - The integration of culture and tourism has fostered new growth drivers, enhancing the appeal of cultural heritage tourism, red tourism, and educational travel [2]. Group 3: International Cooperation and Cultural Exchange - Successful cultural activities associated with major international summits have enhanced China's diplomatic image and facilitated government-level cooperation with various countries [3]. - The number of overseas Chinese cultural centers and tourism offices has increased to 73, promoting international tourism to China [3]. - Policies to facilitate inbound tourism, such as visa exemptions and tax refunds, have been optimized to attract more foreign visitors [3].

Core Insights - The Ministry of Commerce and nine other departments issued a notice on September 2025 to expand service consumption, proposing five key measures aimed at enhancing service consumption across various sectors [2][13]. - The five measures are interconnected, creating a comprehensive mechanism that addresses both supply and demand sides, with the most benefited sectors being cultural tourism, leisure entertainment, sports health, medical care, and the integration of "digital + services" [3][4]. Measure Summaries - **Cultivating Service Consumption Promotion Platforms**: This serves as the foundational framework for service consumption, supporting the upgrade of various consumption platforms, both online and offline, to reduce transaction costs and enhance consumer experience [3][4]. - **Enriching High-Quality Service Supply**: This is the core engine aimed at solving the "what to consume" issue by increasing the availability of high-quality and diverse service products, thus stimulating consumer demand [3][4]. - **Stimulating Incremental Service Consumption**: This measure focuses on creating scenarios and demands to convert potential consumption capacity into actual behavior, injecting continuous customer and capital flow into the market [3][4]. - **Strengthening Financial Support**: This acts as the "blood" of the system, guiding financial resources towards the service consumption sector, enabling consumers to spend and businesses to innovate [3][4]. - **Improving Statistical Monitoring Systems**: This serves as the "brain" of the policy, ensuring that the entire system can adapt flexibly based on actual conditions, allowing for precise governance and continuous optimization [3][4]. Industry Opportunities - The transition from "material consumption" to "service consumption" is a significant historical trend, with industries such as cultural tourism, leisure entertainment, sports health, and medical care expected to benefit the most as GDP per capita exceeds $12,000 [5][6]. - New business models in cultural tourism and leisure, such as immersive experiences and night economy activities, are anticipated to see explosive growth due to policy encouragement [5][6]. - The aging population is driving demand for home care, community care, and high-end elderly care services, alongside health management and psychological counseling, indicating a vast market potential [6][5]. - The integration of "digital + services" is crucial for enhancing efficiency and creating new supply, with continuous innovation expected in online education, telemedicine, and digital cultural tourism [6][5]. Policy Implementation - The service consumption quality improvement initiative is a long-term quality revolution aimed at enhancing service quality and variety, ultimately rebuilding consumer confidence and stabilizing consumption [7][8]. - The combination of long-term quality improvement actions and short-term promotional activities is designed to stimulate consumption effectively [7][8]. - The successful implementation of these policies hinges on breaking down barriers, providing targeted support for various sectors, and ensuring a transparent and efficient policy execution process [9][10].

Core Viewpoint - Gansu Province's Civil Aviation Airport Group has introduced an innovative "branch-to-branch flight" model to address the local tourism issue of "long trips with short stays," promoting deep integration of civil aviation and cultural tourism resources [1] Summary by Relevant Sections Flight Routes and Network - Gansu has launched two "branch-to-branch flight" routes: Lanzhou–Jinchang–Jiayuguan and Lanzhou–Zhangye–Dunhuang, establishing an air network centered around Lanzhou [1] - The new routes reduce travel time from 6-7 hours by road to just 1 hour by air, facilitating a "quick entry and slow travel" experience [1] Services and Products - The introduction of "through flight" services allows for "one ticket purchase, one check-in, and direct luggage transfer" [1] - Six major travel products have been developed, including "air tickets + hotels" and educational tourism, catering to diverse customer needs [1] Impact on Tourism and Operations - The model has linked dispersed tourist attractions into a "tourism necklace," enhancing resource synergy [1] - Data shows that the two routes have completed 1,984 takeoffs and landings, with a passenger throughput of 113,100, and a peak seat occupancy rate of 82.3% during the summer travel season [1] - A positive cycle has formed where "flight routes drive tourism, and tourism supports flight routes" [1] Future Plans - Gansu plans to open more branch-to-branch flight routes in October and continue developing diversified products to inject new momentum into high-quality cultural tourism development [1]

Core Insights - Cultural and tourism consumption is becoming a significant driver of economic stability and growth, transitioning from a niche choice to a mainstream daily activity for consumers [1][2] - The increase in disposable income has led consumers to seek higher-level spiritual enjoyment, making cultural and tourism consumption a popular choice [1] - The booming cultural and tourism sector is a direct reflection of economic stability, as evidenced by the increase in domestic travel and spending during recent holidays [1] Economic Impact - Cultural and tourism consumption has a strong pull effect on economic growth, driving the development of related industries such as dining, accommodation, transportation, and shopping [2] - The multiplier effect of tourism spending is evident, as increased visitor numbers lead to higher revenues for local businesses, including restaurants and hotels [2] - The growth of the cultural and tourism sector has resulted in significant increases in local economic indicators, such as restaurant earnings and hotel occupancy rates [2] Industry Innovation and Upgrading - Consumers are increasingly seeking personalized, high-quality, and diverse travel experiences, prompting cultural and tourism enterprises to innovate their products and services [2] - New immersive cultural tourism projects are emerging, integrating technology with culture to enhance visitor experiences [2] - The rise of rural tourism and educational travel reflects the industry's adaptation to meet diverse consumer needs and opens new avenues for growth [2] Collaborative Efforts for Sustained Growth - Sustained growth in cultural and tourism consumption requires collaborative efforts from the government, enterprises, and society [3] - Government support through policy enhancement and infrastructure development is crucial for the industry's continued success [3] - Cultural and tourism enterprises must focus on market demands and cultural richness to create high-quality products and improve service levels [3] - A collective effort to foster a positive cultural and tourism consumption environment is essential for long-term industry vitality [3]

Core Insights - The 2025 "Daya" Horse Racing Cultural Tourism Season in Litang County showcases the unique regional cultural charm of Ganzi Prefecture, attracting significant tourist interest [2] - Ganzi has become a popular summer tourist destination, with a reported average of over 34,000 vehicles entering the region on the first weekend of August, marking a 100% increase compared to the same period last year [2] Group 1: Tourism Growth and Challenges - The surge in tourist numbers has led to challenges such as overloaded transportation systems, accommodation, and emergency response capabilities, testing the overall urban governance capacity [2] - Ganzi Prefecture is establishing a long-term emergency mechanism and developing a comprehensive tourism framework to maintain sustainable growth [3] Group 2: Emergency Response and Infrastructure - A flat command system has been implemented to enhance rapid response to emergencies, as demonstrated by the quick establishment of an emergency route for a tourist needing medical assistance [4] - The emergency command center coordinates with various departments to address issues efficiently, avoiding bureaucratic delays [6] Group 3: Tourism Experience and Development - New attractions like "Dragon Lamp Ranch" and "Danxia Town" are enhancing the local tourism experience by offering immersive cultural activities [6] - Ganzi is revising its tourism development plans to create a network of scenic routes and diversify tourism products, addressing previous congestion issues in popular areas [7] Group 4: Transportation Improvements - Ganzi is accelerating the construction of multiple highways, aiming to exceed 700 kilometers of completed and under-construction highways by the end of 2027 [8] - The region is also improving provincial and national road quality to enhance accessibility for tourists [8]

Core Viewpoint - The tourism industry in China is entering a rapid development phase, becoming the largest domestic tourism market globally and a major source and destination for international tourism. The "14th Five-Year Plan" period is crucial for enhancing the modern tourism system and building a strong tourism nation, with a focus on cultivating new quality productivity as a key driver for tourism development [1] Group 1: Significance of Cultivating New Quality Productivity in Tourism - The tourism industry, as a significant area for consumption upgrade, can effectively promote domestic demand growth through quality enhancement and expansion [2] - As a labor-intensive industry, improving quality and efficiency can help stabilize employment [2] - The tourism sector plays a vital role in ecological civilization construction, with its innovative development contributing positively to green industry [2] - The dual role of tourists as both demand subjects and components of tourism products creates a close interaction among laborers, materials, and objects in the tourism industry [2] Group 2: Relationship Between New Quality Productivity and Production Relations - High-quality development in tourism is essentially a manifestation of new quality productivity within the sector, driven by the widespread application of digital and intelligent technologies [3] - The promotion of new technologies and models requires systematic adjustments in the entire tourism industry chain's production relations [3] - Constructing production relations that adapt to new quality productivity in tourism is a core issue for promoting high-quality industry development [3] Group 3: Key Breakthrough Directions for New Quality Productivity in Tourism - Strengthening inter-departmental collaboration to overcome barriers in tourism industry integration is essential [4] - Establishing a feedback mechanism that connects technology-driven supply innovation with tourism demand is crucial for deep interaction between new quality productivity and new consumption [4][5] - Encouraging the integration of technology with services and consumption to enhance the overall value chain in tourism [5] - Fostering strategic emerging industries in tourism through independent innovation and addressing technological bottlenecks in key areas [5][6] Group 4: New Empowerment System for Industry Integration and Innovation - A collaborative approach led by cultural and tourism departments, along with other relevant ministries, is necessary to address issues like non-unified standards and data interoperability [6] - Establishing effective channels connecting R&D and market demands, and creating tourism technology innovation centers in key cities is vital [6] - Implementing a "prudent inclusivity" regulatory approach for emerging tourism business models and establishing a dynamic negative list system for new technology applications [6]

Group 1: Economic Policy and Support Measures - The National Development and Reform Commission (NDRC) has allocated 690 billion yuan for the third batch of special bonds to support the consumption of old goods, with plans to issue another 690 billion yuan in October, completing the annual target of 3000 billion yuan [1] - The NDRC will work with the Ministry of Finance and the Ministry of Commerce to ensure local governments fulfill their funding responsibilities and implement detailed usage plans for the allocated funds [1] - The NDRC aims to enhance product quality and price supervision to prevent risks such as "price hikes followed by subsidies" and fraudulent claims [1] Group 2: Consumer Spending Trends - In the first half of the year, the contribution rate of final consumption to economic growth reached 52%, with a notable increase in retail sales of consumer goods, which grew by 5% year-on-year [2] - The "old-for-new" policy has driven sales exceeding 1.7 trillion yuan, with significant growth in retail sales of home appliances and communication equipment, up 30.7% and 24.1% respectively [2] - The service consumption sector has also seen robust growth, supported by popular cultural events and holiday-related activities [2] Group 3: Future Initiatives for Consumption Expansion - The NDRC plans to enhance consumer capacity, foster new growth points in service consumption, and optimize supply to encourage consumer willingness [3] - The NDRC will implement measures to deepen reforms aimed at expanding domestic demand and stabilizing the economy, including improving the policy framework for promoting consumption [4] Group 4: Addressing Economic Challenges - The NDRC will tackle issues such as "involution," disorderly competition, and market disruptions by better integrating market forces and government actions [5] - The NDRC will standardize government behavior and clarify specific actions for encouraging and prohibiting investment to promote fair competition [5] - The NDRC will focus on fostering new growth drivers by optimizing market access for new industries and developing policies to support innovative application scenarios [5]

Core Viewpoint - The Chinese government is actively promoting consumption recovery through various measures, including the issuance of special bonds and targeted policies to enhance consumer confidence and spending [1][2][3] Group 1: Economic Data and Trends - In the first half of the year, the total retail sales of consumer goods increased by 5%, with a growth rate improvement of 0.4 percentage points compared to the first quarter and 1.3 percentage points compared to the same period last year [1] - The contribution rate of final consumption to economic growth reached 52% in the first half of the year, with the second quarter showing a slight increase to 52.3% [1] - The sales generated from the "trade-in" program exceeded 1.7 trillion yuan, indicating a significant boost in consumer spending [2] Group 2: Policy Initiatives and Actions - The National Development and Reform Commission (NDRC) is implementing a series of special actions to stimulate consumption, focusing on improving people's livelihoods and expanding consumer demand [1][2] - Various departments are rolling out major policies and hosting diverse promotional activities to boost consumption, including sports and cultural events [2] - The NDRC plans to enhance consumer capacity, cultivate new growth points in service consumption, and optimize supply to encourage spending [3] Group 3: Future Plans and Measures - The NDRC aims to implement more robust measures to support consumption, including promoting stable employment and income growth [3] - There is a focus on developing new service consumption areas, such as cultural tourism and healthcare services, while reducing consumption restrictions [3] - The NDRC will ensure the effective use of special bond funds for trade-in programs and strengthen product quality and price regulation to prevent fraudulent practices [3]

Core Viewpoint - The National Development and Reform Commission (NDRC) is committed to enhancing consumer spending through stronger measures and improved services, aiming to foster new growth points in service consumption and promote the gradual reduction of consumption restrictions at the local level [1] Group 1: Economic Contribution and Consumer Trends - In the first half of the year, consumer spending growth accelerated, contributing 52% to economic growth, with a second-quarter contribution rate of 52.3%, an increase of 0.6 percentage points from the first quarter and 4.4 percentage points from the same period last year [1] - The "trade-in" program has driven over 1.7 trillion yuan in sales, with retail sales of major household appliances and communication devices increasing by 30.7% and 24.1% year-on-year, respectively, while new energy vehicle sales rose by 40.3% [1] Group 2: Future Strategies for Consumption Enhancement - The NDRC plans to enhance consumer capacity by implementing measures to stabilize employment and promote high-quality economic development, thereby steadily increasing residents' income and addressing urgent public concerns [2] - The focus will be on cultivating new growth points in service consumption, particularly in cultural tourism, sports events, and essential services like elderly care and childcare, while encouraging local governments to reduce consumption restrictions [2] - The NDRC aims to optimize consumption supply by promoting domestic products, advancing "AI+" consumption, innovating application scenarios, and improving infrastructure such as charging stations and logistics systems to foster a virtuous cycle of consumption investment [2]