本报记者 寇佳丽 9月29日，国务院新闻办公室举行"高质量完成'十四五'规划"系列主题新闻发布会，介绍"十四五"时期文 化和旅游高质量发展成就。 孙业礼表示，文化产业体系更加完善，结构布局不断优化，规模稳步扩大、效益明显提升，扩大内需、 带动消费、稳定预期等作用得到彰显。2024年文化产业实现营业收入19.14万亿元，比2020年增长 37.7%；规上文化企业7.8万家，比2020年增加1.3万家。旅游业经受疫情冲击后快速恢复发展，产品供 给、服务质量持续优化，市场乱象得到有力整治，国内居民出游人次、总花费保持较高增长速度。2025 年上半年，国内居民出游32.85亿人次、总花费达到3.15万亿元，又创新高。文旅融合深入推进，"以文 塑旅、以旅彰文"的双向赋能为文旅产业培育新动能、塑造新优势，文化遗产游、红色旅游、研学旅 游、旅游演艺等持续升温。"文旅+百业""百业+文旅"释放带动效应，文旅商体农等融合发展，成为激发 文旅消费、拉动综合消费、带动增加就业的重要引擎。 会上，中央宣传部副部长、文化和旅游部部长孙业礼介绍称，"十四五"以来，文化和旅游系统在党中央 坚强领导下，统筹推进文化事业、文化产业和旅游业发展 ...

接受中国经济时报记者采访的专家表示，五项任务举措环环相扣，建立了从供给端到需求端的全链条推进机制，最受益行业包括文化旅游与休闲娱乐、体 育健康、医疗康养、"数字+服务"融合业态。政策真正落地，则能切实提升居民消费能力和信心，激励企业端提供真正让人心动的高品质服务。 图片来源/摄图网授权 ■ 中国经济时报记者 刘慧 2025年9月，商务部等9部门联合印发《关于扩大服务消费的若干政策措施》的通知，提出五项任务举措，包括培育服务消费促进平台、丰富高品质服务供 给、激发服务消费新增量、加强财政金融支持、健全统计监测制度。 五项任务举措形成了一个内在驱动的增强回路 中国宏观经济研究院高级顾问专家、市场与价格研究所原所长杨宜勇对中国经济时报记者表示："五项任务举措环环相扣，形成了一个内在驱动的增强回 路。" 杨宜勇称，培育服务消费促进平台作为基础载体，是服务消费的"舞台"和"枢纽"。政策旨在支持和升级各类消费平台，包括线上平台和线下平台。好的平 台能降低交易成本、提升消费体验、汇聚商业流量，是一切消费活动的基础。丰富高品质服务供给作为核心引擎，是解决"消费什么"的问题。政策着力于 增加高质量、多样化的服务产品。只有供给端 ...

Core Viewpoint - Gansu Province's Civil Aviation Airport Group has introduced an innovative "branch-to-branch flight" model to address the local tourism issue of "long trips with short stays," promoting deep integration of civil aviation and cultural tourism resources [1] Summary by Relevant Sections Flight Routes and Network - Gansu has launched two "branch-to-branch flight" routes: Lanzhou–Jinchang–Jiayuguan and Lanzhou–Zhangye–Dunhuang, establishing an air network centered around Lanzhou [1] - The new routes reduce travel time from 6-7 hours by road to just 1 hour by air, facilitating a "quick entry and slow travel" experience [1] Services and Products - The introduction of "through flight" services allows for "one ticket purchase, one check-in, and direct luggage transfer" [1] - Six major travel products have been developed, including "air tickets + hotels" and educational tourism, catering to diverse customer needs [1] Impact on Tourism and Operations - The model has linked dispersed tourist attractions into a "tourism necklace," enhancing resource synergy [1] - Data shows that the two routes have completed 1,984 takeoffs and landings, with a passenger throughput of 113,100, and a peak seat occupancy rate of 82.3% during the summer travel season [1] - A positive cycle has formed where "flight routes drive tourism, and tourism supports flight routes" [1] Future Plans - Gansu plans to open more branch-to-branch flight routes in October and continue developing diversified products to inject new momentum into high-quality cultural tourism development [1]

文旅消费还在推动产业升级与创新。如今的消费者更加追求个性化、品质化、多元化的旅游体验，这促 使文旅企业不断创新产品和服务。沉浸式文旅项目如雨后春笋般涌现，将科技与文化深度融合，让游客 仿佛穿越时空，沉浸在历史与文化的奇妙世界中；乡村旅游、研学旅游等新业态蓬勃发展，满足了不同 人群的需求，为文旅产业开辟了新的发展方向。文旅企业在创新过程中，还会引入先进的管理理念和技 术手段，提升服务质量和运营效率，推动整个行业向高质量方向发展。 当然，要让文旅消费持续火爆，为经济稳健向好提供更持久的动力，还需多方共同努力。政府应加大政 策支持力度，完善基础设施建设，优化旅游市场环境，为文旅产业发展保驾护航；文旅企业要立足市场 需求，挖掘文化内涵，打造更多优质文旅产品，提升服务水平；社会各界也要积极参与，共同营造良好 的文旅消费氛围。 文旅消费的火热态势是经济稳健向好的有力见证，而经济的稳健发展又为文旅消费提供了坚实基础。在 未来，持续激发文旅消费潜力，推动文旅产业高质量发展，必将为经济稳健向好注入更加强劲的动力， 让我们的生活更加丰富多彩 。 在经济发展的宏大版图中，文旅消费正以蓬勃之势，成为经济稳健向好的生动注脚与强劲动力。 ...

8月15日，康定市常来客栈负责人多吉在接待来客的间隙打开预订平台，查看新的预订信息，"'爆单'了，放 暑假以来我们基本天天客满。" 近日，2025年理塘首届"哒野"赛马文化旅游季在该县多旺塘草原举行，全方位展现理塘特色地域文化魅力。张黎 萍 摄 这个暑期，这样的"爆单"场面在甘孜州随处可见。舒爽的气候、如画的风景、独特的风情，使甘孜成了避暑 旅游的热门目的地。统计显示，仅8月的第一个周末，甘孜州日均进州车辆就超过3.4万辆，较去年同期最高值增 长约100%。 客流增长，挑战也随之而来：交通系统超负荷运转，如何保畅？住宿餐饮供给如何保质保量？应急突发如何 处置？这不仅仅是文旅"必答题"，更是对城市综合治理能力的全面考验。 当前，甘孜州从建立长效应急机制、打造全域旅游格局等方面入手，探索守住"长红"。 指挥体系扁平化，突发响应更快速 8月初，一位游客在新都桥旅游途中突发高反急需就医，但道路拥堵，通行缓慢。现场执勤交警发现这一情况 后，及时开辟应急通道，将其送至医院。事后，该游客拨打12345政务服务热线表达了感谢。 在高反游客得到帮助的同时，康定市公安交通指挥中心也将道路拥堵的相关情况反馈到"应急指挥中心"。该 ...

Core Viewpoint - The tourism industry in China is entering a rapid development phase, becoming the largest domestic tourism market globally and a major source and destination for international tourism. The "14th Five-Year Plan" period is crucial for enhancing the modern tourism system and building a strong tourism nation, with a focus on cultivating new quality productivity as a key driver for tourism development [1] Group 1: Significance of Cultivating New Quality Productivity in Tourism - The tourism industry, as a significant area for consumption upgrade, can effectively promote domestic demand growth through quality enhancement and expansion [2] - As a labor-intensive industry, improving quality and efficiency can help stabilize employment [2] - The tourism sector plays a vital role in ecological civilization construction, with its innovative development contributing positively to green industry [2] - The dual role of tourists as both demand subjects and components of tourism products creates a close interaction among laborers, materials, and objects in the tourism industry [2] Group 2: Relationship Between New Quality Productivity and Production Relations - High-quality development in tourism is essentially a manifestation of new quality productivity within the sector, driven by the widespread application of digital and intelligent technologies [3] - The promotion of new technologies and models requires systematic adjustments in the entire tourism industry chain's production relations [3] - Constructing production relations that adapt to new quality productivity in tourism is a core issue for promoting high-quality industry development [3] Group 3: Key Breakthrough Directions for New Quality Productivity in Tourism - Strengthening inter-departmental collaboration to overcome barriers in tourism industry integration is essential [4] - Establishing a feedback mechanism that connects technology-driven supply innovation with tourism demand is crucial for deep interaction between new quality productivity and new consumption [4][5] - Encouraging the integration of technology with services and consumption to enhance the overall value chain in tourism [5] - Fostering strategic emerging industries in tourism through independent innovation and addressing technological bottlenecks in key areas [5][6] Group 4: New Empowerment System for Industry Integration and Innovation - A collaborative approach led by cultural and tourism departments, along with other relevant ministries, is necessary to address issues like non-unified standards and data interoperability [6] - Establishing effective channels connecting R&D and market demands, and creating tourism technology innovation centers in key cities is vital [6] - Implementing a "prudent inclusivity" regulatory approach for emerging tourism business models and establishing a dynamic negative list system for new technology applications [6]

Group 1: Economic Policy and Support Measures - The National Development and Reform Commission (NDRC) has allocated 690 billion yuan for the third batch of special bonds to support the consumption of old goods, with plans to issue another 690 billion yuan in October, completing the annual target of 3000 billion yuan [1] - The NDRC will work with the Ministry of Finance and the Ministry of Commerce to ensure local governments fulfill their funding responsibilities and implement detailed usage plans for the allocated funds [1] - The NDRC aims to enhance product quality and price supervision to prevent risks such as "price hikes followed by subsidies" and fraudulent claims [1] Group 2: Consumer Spending Trends - In the first half of the year, the contribution rate of final consumption to economic growth reached 52%, with a notable increase in retail sales of consumer goods, which grew by 5% year-on-year [2] - The "old-for-new" policy has driven sales exceeding 1.7 trillion yuan, with significant growth in retail sales of home appliances and communication equipment, up 30.7% and 24.1% respectively [2] - The service consumption sector has also seen robust growth, supported by popular cultural events and holiday-related activities [2] Group 3: Future Initiatives for Consumption Expansion - The NDRC plans to enhance consumer capacity, foster new growth points in service consumption, and optimize supply to encourage consumer willingness [3] - The NDRC will implement measures to deepen reforms aimed at expanding domestic demand and stabilizing the economy, including improving the policy framework for promoting consumption [4] Group 4: Addressing Economic Challenges - The NDRC will tackle issues such as "involution," disorderly competition, and market disruptions by better integrating market forces and government actions [5] - The NDRC will standardize government behavior and clarify specific actions for encouraging and prohibiting investment to promote fair competition [5] - The NDRC will focus on fostering new growth drivers by optimizing market access for new industries and developing policies to support innovative application scenarios [5]

Core Viewpoint - The Chinese government is actively promoting consumption recovery through various measures, including the issuance of special bonds and targeted policies to enhance consumer confidence and spending [1][2][3] Group 1: Economic Data and Trends - In the first half of the year, the total retail sales of consumer goods increased by 5%, with a growth rate improvement of 0.4 percentage points compared to the first quarter and 1.3 percentage points compared to the same period last year [1] - The contribution rate of final consumption to economic growth reached 52% in the first half of the year, with the second quarter showing a slight increase to 52.3% [1] - The sales generated from the "trade-in" program exceeded 1.7 trillion yuan, indicating a significant boost in consumer spending [2] Group 2: Policy Initiatives and Actions - The National Development and Reform Commission (NDRC) is implementing a series of special actions to stimulate consumption, focusing on improving people's livelihoods and expanding consumer demand [1][2] - Various departments are rolling out major policies and hosting diverse promotional activities to boost consumption, including sports and cultural events [2] - The NDRC plans to enhance consumer capacity, cultivate new growth points in service consumption, and optimize supply to encourage spending [3] Group 3: Future Plans and Measures - The NDRC aims to implement more robust measures to support consumption, including promoting stable employment and income growth [3] - There is a focus on developing new service consumption areas, such as cultural tourism and healthcare services, while reducing consumption restrictions [3] - The NDRC will ensure the effective use of special bond funds for trade-in programs and strengthen product quality and price regulation to prevent fraudulent practices [3]

Core Viewpoint - The National Development and Reform Commission (NDRC) is committed to enhancing consumer spending through stronger measures and improved services, aiming to foster new growth points in service consumption and promote the gradual reduction of consumption restrictions at the local level [1] Group 1: Economic Contribution and Consumer Trends - In the first half of the year, consumer spending growth accelerated, contributing 52% to economic growth, with a second-quarter contribution rate of 52.3%, an increase of 0.6 percentage points from the first quarter and 4.4 percentage points from the same period last year [1] - The "trade-in" program has driven over 1.7 trillion yuan in sales, with retail sales of major household appliances and communication devices increasing by 30.7% and 24.1% year-on-year, respectively, while new energy vehicle sales rose by 40.3% [1] Group 2: Future Strategies for Consumption Enhancement - The NDRC plans to enhance consumer capacity by implementing measures to stabilize employment and promote high-quality economic development, thereby steadily increasing residents' income and addressing urgent public concerns [2] - The focus will be on cultivating new growth points in service consumption, particularly in cultural tourism, sports events, and essential services like elderly care and childcare, while encouraging local governments to reduce consumption restrictions [2] - The NDRC aims to optimize consumption supply by promoting domestic products, advancing "AI+" consumption, innovating application scenarios, and improving infrastructure such as charging stations and logistics systems to foster a virtuous cycle of consumption investment [2]

Core Viewpoint - The consumer data for the first half of the year shows a significant recovery, with a 5% increase in total retail sales of consumer goods, indicating a positive trend in consumer spending and economic growth [1][3]. Group 1: Consumer Growth - The total retail sales of consumer goods increased by 5% in the first half of the year, with a 0.4 percentage point increase from the first quarter and a 1.3 percentage point increase from the same period last year [3][4]. - The contribution rate of final consumption to economic growth reached 52%, with the second quarter showing a contribution rate of 52.3%, up 0.6 percentage points from the first quarter and 4.4 percentage points from the previous year [3][4]. Group 2: Consumption Highlights - The "old-for-new" policy has driven sales exceeding 1.7 trillion yuan, with retail sales of household appliances and communication equipment increasing by 30.7% and 24.1% respectively [3][4]. - Sales of new energy vehicles rose by 40.3% year-on-year, reflecting the effectiveness of various policies aimed at expanding domestic demand [3][4]. Group 3: Improved Environment - Multiple significant policies have been introduced to boost consumption, with local governments organizing various cultural and sports activities to enhance consumer engagement [4][5]. - The focus on food safety and quality regulation has improved the consumption market environment, contributing to sustained healthy development [4][5]. Group 4: Future Strategies - The National Development and Reform Commission plans to enhance consumer capacity by promoting stable employment and income growth, addressing urgent public concerns [4][5]. - New growth points in service consumption will be cultivated, focusing on cultural tourism, sports events, and essential services like healthcare and childcare [5]. - Continuous optimization of consumption supply will be pursued, including the promotion of domestic products and the development of infrastructure such as charging stations and logistics systems [5].