（来源：中国旅游报） 转自：中国旅游报 在韶关学院的美育工作坊内，学生们屏息凝神，跟随花艺老师细细琢磨，将几枝安娜菊、一束五针松、 数片菖蒲叶与一只古朴陶瓶巧妙搭配，亲手创作一件满含秋日意趣的插花作品。这并非普通的手工课， 而是一场以"非遗插花"为主题的研学实践。近年来，随着研学旅游的蓬勃兴起，承载"天人合一"哲学智 慧、传承中华民族文脉的非遗传统插花，正与之深度共鸣，携手开辟出一条"非遗+研学"的创新传承与 体验之路，既为非遗活化注入新动能，也让研学旅游摆脱"走马观花"的浅层模式，实现文化体验与旅游 价值的双重提升。 非遗传统插花与研学旅游的融合，根基在于二者内在精神的高度契合。作为国家级非遗代表性项目，中 国传统插花强调"道法自然""意境为上"，是融合儒家"中和"、道家"无为"、佛家"禅悟"思想的综合性文 化实践。它通过花材选择、容器搭配、空间布局，传递中国人独特的天人观与生命观，不仅是一门技 艺，更是传承千年的文化基因。现代研学旅游的核心诉求，正是超越浅层观光，实现知识的沉浸式获 取、技能的实践性掌握与文化价值观的深度感悟。传统插花所蕴含的丰富历史信息、严谨技艺体系 （如"起把宜紧""瓶口宜清"等法则） ...

培育发展旅游业 我国旅游发展已步入快车道，形成了全球最大国内旅游市场，是国际旅游最大客源国和主要目的 地。"十五五"时期将是着力完善现代旅游业体系、建设旅游强国的关键阶段，应将培育新质生产力作为 推动旅游业发展的关键切入点和重要抓手。 新质生产力的意义 作为消费升级的重要领域，旅游业提质扩容能有效促进内需增长；作为吸纳大量劳动力的产业，质量效 益提升有助于稳定就业；作为绿色产业重要组成部分，其创新发展对生态文明建设具有积极意义。 与其他产业相比，旅游业所面对的游客既是需求主体，又在体验过程中直接成为旅游产品或服务的组成 部分。这种双重属性使得旅游产业中的劳动者、劳动资料和劳动对象都具有密切的互动关系。 从新质生产力的构成要素看，旅游业的发展与其呈现出相互促进的良性循环。一方面，科技进步为旅游 业注入新动能，大数据分析帮助精准把握游客偏好，虚拟现实技术创造沉浸式体验，智慧旅游系统提升 管理效率。另一方面，旅游业又不断催生对新技术的需求，刺激相关领域的创新发展。 创新发展始终是培育旅游业新质生产力的核心驱动力。随着5G、人工智能(AI)等新技术的深度应用，旅 游业各组成部分和各环节的协同效率有望持续提升。 的重点 ...

Core Insights - Yunnan Province aims to become a world-class tourist destination during the "14th Five-Year Plan" period, focusing on cultural innovation and high-quality development in tourism [1][2] Group 1: Cultural Development - Yunnan has invested 161 million yuan in cultural projects, supporting 215 initiatives as part of the "Cultural Prosperity in Yunnan" campaign [1] - The province has developed a diverse cultural industry based on its rich ethnic resources, with notable sectors like Heqing Xinhua silverware and Jianshui purple pottery generating over 7 billion yuan in annual output [1] Group 2: Tourism Innovation - Yunnan is enhancing tourism product innovation, introducing new offerings in accommodation, health, education, and various tourism types such as cultural heritage, ecological, rural, study, inbound, and sports tourism [1] - The province has created one AAAAA-level tourist attraction and 98 AAAA-level attractions, bringing the total number of A-level tourist sites to 671 [1] Group 3: Service and Management Improvements - Yunnan has implemented measures like a "30-day no-reason return policy" and a rapid complaint resolution mechanism to improve tourism service and management [2] - The province's tourism reputation is on the rise, with an increasing number of people pursuing travel and residence in Yunnan as a lifestyle choice [2]

Core Viewpoint - The article emphasizes the need to enrich the supply of high-quality tourism products and enhance the integration of culture and tourism to foster high-quality development in the industry [1] Group 1: Enhancing Tourism Product Supply - The Ministry of Culture and Tourism aims to improve the design and development of tourism products, introducing more high-standard offerings that reflect Chinese cultural spirit [1] - There is a focus on revitalizing tourist attractions and enhancing the quality of vacation areas, as well as cultivating leisure and specialty tourism products [1] - The development of smart tourism is prioritized to improve the experiential and comfort aspects of tourism products [1] Group 2: Improving Tourism Service Quality - The article highlights the importance of strengthening monitoring and evaluation of tourism service quality, as well as cultivating high-quality tourism service brands [1] - Enhancements in public tourism services are necessary, including improvements in public information, transportation, and emergency rescue services [1] - There is a call for increased safety management in tourism and stricter market regulation to address prominent issues [1] Group 3: Promoting Cultural and Tourism Integration - The integration of culture and tourism is emphasized, with a focus on using culture to enhance tourism and vice versa, fostering a blend of cultural and tourism products and markets [1] - The article advocates for incorporating more quality cultural content into tourism products and services, promoting cultural heritage tourism, red tourism, and educational tourism [1] - The strategy includes deepening the integration of culture and tourism with various industries to extend the industrial chain, create new value, and improve the quality of life for the public [1]

Group 1 - The implementation of the spring and autumn holiday policy in 2025 is expected to significantly boost off-peak travel demand, with staggered travel becoming the norm, benefiting scenic spots and tourism companies [1][2] - The average price of round-trip tickets from domestic locations such as Sichuan, Zhejiang, Guangdong, and Hubei is approximately 700 yuan, reflecting a year-on-year increase of about 7%, with a notable rise in flight and hotel bookings for popular destinations like Sanya and Xishuangbanna [1][2] - The combination of government subsidies, financial support, and merchant discounts effectively stimulates consumer spending, highlighting investment opportunities in the cultural tourism and ice and snow industries [1][2] Group 2 - The spring and autumn holiday policy has led to a resurgence in the cultural tourism market, with family travel demand surging, as over 53% of trips during the autumn holiday were made by families, and participation in educational tourism activities increased by over 50% year-on-year [2] - Ticket bookings for scenic spots in Sichuan have increased by 3.4 times year-on-year, with tourism consumption rising by 25%, indicating a strong recovery in the tourism sector [2] - The winter "snow holiday" policy is driving rapid development in the ice and snow tourism sector, with regions like Urumqi and Altay offering free skiing experiences and discounts on accommodation and transportation [3] Group 3 - The Ministry of Commerce and nine other departments have issued policies to boost service consumption, with 19 tasks aimed at optimizing supply, stimulating demand, and providing financial support [4] - During the 2025 National Day and Mid-Autumn Festival, over 29,000 cultural tourism activities were held nationwide, with consumption subsidies exceeding 480 million yuan [4] - The economic impact of ticket sales can lead to a comprehensive consumption ratio of 1:30 across various sectors, including performances, scenic spots, dining, accommodation, and transportation [4] Group 4 - Recommended companies to watch include Sanxia Tourism (002627.SZ), Huazhu (01179), Atour (ATAT.US), Jiuhua Tourism (603199.SH), and ShouLai Hotel (600258.SH) [5]

Core Points - The Ministry of Culture and Tourism and the Civil Aviation Administration of China jointly issued the "Action Plan for the Integration and Development of Culture, Tourism, and Civil Aviation" aiming for significant improvements in tourism service levels by 2027 [1][2] - The plan emphasizes enhancing service levels for specific travel groups, including senior travelers, educational tourism, family tourism, ice and snow tourism, and inbound tourism [1] - The action plan addresses current issues in domestic flight routes and international capacity, proposing measures to optimize tourism routes and service facilities [1] Group 1 - The action plan aims for a deeper, broader, and higher-quality integration of culture, tourism, and civil aviation by 2027, creating a virtuous cycle of demand-driven supply and supply-driven demand [1] - Specific measures include improving accessibility for domestic tourism, increasing inbound tourism routes, and enhancing airport tourism service facilities [1] - The plan encourages the development of new products, business models, and consumption scenarios in the "civil aviation + culture and tourism" sector [2] Group 2 - The focus is on fostering innovative practices and products that enrich the integration of civil aviation and cultural tourism [2] - Key areas of development include enhancing existing services, expanding product offerings, and creating new consumption scenarios [2] - The action plan aims to guide cultural tourism enterprises and civil aviation units in optimizing current products and expanding development space [2]

九寨沟景区年度游客突破700万人次 中新网成都11月22日电 (记者 安源)记者22日从九寨沟景区管理局获悉，九寨沟景区于22日9时迎来年度 第700万名游客，创下自开放以来年度接待量的历史新高，较去年同期增长27.05%。这一里程碑不仅标 志着九寨沟实现了从600万到700万人次的跨越，也成为四川省文旅产业高质量发展的有力见证。 游客在九寨沟景区游览。记者 安源 摄 面对700万人次的接待压力，九寨沟以智慧管理与暖心服务实现品质升华。景区通过"智慧中枢"实现分 时预约与客流精准调控，引入电动观光车队构建"绿色长龙"，减少碳排放；全体工作人员以"微笑服 务"传递温度，携手游客共同守护这片生态净土。 据悉，九寨沟将继续深化"旅游+科技""旅游+生态"融合，推出低碳出行、研学旅游等创新体验，加快建 成世界一流景区，以更开放的姿态、更智慧的服务和更动人的美景，邀请全球游客共赴下一场山水之 约。(完) 据介绍，九寨沟景区游客量从2015年的500万人次稳步增长，历经十年积淀，如今迈上了全新台阶。其 国际影响力持续扩大，九寨沟景区位列携程口碑榜2026全球山水风光目的地榜首，同时在2026亚洲 100、中国100必打卡 ...

Core Insights - The "14th Five-Year Plan" has led to significant achievements in the cultural and tourism sectors, contributing to high-quality economic and social development in China [1][2]. Group 1: Cultural and Tourism Development - The cultural and tourism system has effectively advanced under the strong leadership of the central government, achieving the goals set in the "14th Five-Year Plan" [1]. - The cultural industry has seen a steady expansion, with operating income projected to reach 19.14 trillion yuan in 2024, a 37.7% increase from 2020 [2]. - The number of large-scale cultural enterprises has increased by 1.3 million since 2020, totaling 78,000 [2]. Group 2: Tourism Recovery and Growth - The tourism sector has rapidly recovered from the pandemic, with domestic travel reaching 3.15 trillion yuan in total spending and 3.285 billion trips in the first half of 2025, setting new records [2]. - The integration of culture and tourism has fostered new growth drivers, enhancing the appeal of cultural heritage tourism, red tourism, and educational travel [2]. Group 3: International Cooperation and Cultural Exchange - Successful cultural activities associated with major international summits have enhanced China's diplomatic image and facilitated government-level cooperation with various countries [3]. - The number of overseas Chinese cultural centers and tourism offices has increased to 73, promoting international tourism to China [3]. - Policies to facilitate inbound tourism, such as visa exemptions and tax refunds, have been optimized to attract more foreign visitors [3].

Core Insights - The Ministry of Commerce and nine other departments issued a notice on September 2025 to expand service consumption, proposing five key measures aimed at enhancing service consumption across various sectors [2][13]. - The five measures are interconnected, creating a comprehensive mechanism that addresses both supply and demand sides, with the most benefited sectors being cultural tourism, leisure entertainment, sports health, medical care, and the integration of "digital + services" [3][4]. Measure Summaries - **Cultivating Service Consumption Promotion Platforms**: This serves as the foundational framework for service consumption, supporting the upgrade of various consumption platforms, both online and offline, to reduce transaction costs and enhance consumer experience [3][4]. - **Enriching High-Quality Service Supply**: This is the core engine aimed at solving the "what to consume" issue by increasing the availability of high-quality and diverse service products, thus stimulating consumer demand [3][4]. - **Stimulating Incremental Service Consumption**: This measure focuses on creating scenarios and demands to convert potential consumption capacity into actual behavior, injecting continuous customer and capital flow into the market [3][4]. - **Strengthening Financial Support**: This acts as the "blood" of the system, guiding financial resources towards the service consumption sector, enabling consumers to spend and businesses to innovate [3][4]. - **Improving Statistical Monitoring Systems**: This serves as the "brain" of the policy, ensuring that the entire system can adapt flexibly based on actual conditions, allowing for precise governance and continuous optimization [3][4]. Industry Opportunities - The transition from "material consumption" to "service consumption" is a significant historical trend, with industries such as cultural tourism, leisure entertainment, sports health, and medical care expected to benefit the most as GDP per capita exceeds $12,000 [5][6]. - New business models in cultural tourism and leisure, such as immersive experiences and night economy activities, are anticipated to see explosive growth due to policy encouragement [5][6]. - The aging population is driving demand for home care, community care, and high-end elderly care services, alongside health management and psychological counseling, indicating a vast market potential [6][5]. - The integration of "digital + services" is crucial for enhancing efficiency and creating new supply, with continuous innovation expected in online education, telemedicine, and digital cultural tourism [6][5]. Policy Implementation - The service consumption quality improvement initiative is a long-term quality revolution aimed at enhancing service quality and variety, ultimately rebuilding consumer confidence and stabilizing consumption [7][8]. - The combination of long-term quality improvement actions and short-term promotional activities is designed to stimulate consumption effectively [7][8]. - The successful implementation of these policies hinges on breaking down barriers, providing targeted support for various sectors, and ensuring a transparent and efficient policy execution process [9][10].

Core Viewpoint - Gansu Province's Civil Aviation Airport Group has introduced an innovative "branch-to-branch flight" model to address the local tourism issue of "long trips with short stays," promoting deep integration of civil aviation and cultural tourism resources [1] Summary by Relevant Sections Flight Routes and Network - Gansu has launched two "branch-to-branch flight" routes: Lanzhou–Jinchang–Jiayuguan and Lanzhou–Zhangye–Dunhuang, establishing an air network centered around Lanzhou [1] - The new routes reduce travel time from 6-7 hours by road to just 1 hour by air, facilitating a "quick entry and slow travel" experience [1] Services and Products - The introduction of "through flight" services allows for "one ticket purchase, one check-in, and direct luggage transfer" [1] - Six major travel products have been developed, including "air tickets + hotels" and educational tourism, catering to diverse customer needs [1] Impact on Tourism and Operations - The model has linked dispersed tourist attractions into a "tourism necklace," enhancing resource synergy [1] - Data shows that the two routes have completed 1,984 takeoffs and landings, with a passenger throughput of 113,100, and a peak seat occupancy rate of 82.3% during the summer travel season [1] - A positive cycle has formed where "flight routes drive tourism, and tourism supports flight routes" [1] Future Plans - Gansu plans to open more branch-to-branch flight routes in October and continue developing diversified products to inject new momentum into high-quality cultural tourism development [1]