央视网消息：第十五届全运会正在进行中，相关的文创产品也受到市民游客追捧。在广州的官方特许商品零售店，目前每天都要补 货，部分系列甚至已经卖断货。 在广州市天河购书中心的这个十五运会官方特许商品零售店，早上10时过后人流量开始增多。其中，这套新出的十五运会加西游记 元素的盲盒吸引了很多人的注意。 也有市民是在附近的店买不到想要的系列，专门转场过来继续找。 采访期间，工作人员刚好在补货，现在一些热门产品即使每天补货，还是供不应求。除了吉祥物公仔，十五运会金镶玉的纪念品也 颇受欢迎。接下来，还会不断有新款产品陆续上市。 十五运会官方特许商品零售店门店经理莫琼仪介绍，现在有货的是西游记盲盒和球类盲盒，现货还有一些，三国盲盒和生肖盲盒已 经卖断货，现在全运会所有的周边产品都太火热了。 ...

Core Viewpoint - The 15th National Games, hosted by Guangdong, Hong Kong, and Macau, represents a new model of integrating sports with economic development, showcasing technological innovation and market-driven consumption [4][5][20]. Group 1: Technological Integration - The event features advanced technologies such as humanoid robots, 3D visual gates, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [8][9][12]. - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for one-fifth of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [9][11]. Group 2: Economic Impact - The National Games serve as a new engine for economic upgrading, linking sports with innovation, consumption, and industry [5][11]. - The event is expected to boost local consumption, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [16]. Group 3: Marketization and Partnerships - The event has shifted from traditional sponsorship to a partnership model, with over 16.5 billion yuan in sponsorship agreements, enhancing the integration of the sports industry with urban development [20][22]. - The "City Partner" initiative aims to involve businesses in urban development, creating a symbiotic relationship between sports events and local economies [22][24].

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, will officially commence on November 9, showcasing a new model of sports integration with the economy [2][3] - The event emphasizes technological innovation, consumer engagement, and market-oriented sponsorship, redefining the value of sports in Guangdong [4][5] Technological Integration - The event features advanced technologies such as 3D visual gates, drones for power line safety, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [7] - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for 20% of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [7][8] Economic Impact - The National Games serve as a practical platform for emerging industries, particularly in low-altitude economy applications, enhancing market opportunities and urban space utilization [8][9] - The event is expected to boost consumer spending, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [15] Sponsorship and Partnership Model - The event adopts a "city partner" model, transforming sponsors into long-term partners in urban development, with nearly 1.65 billion yuan in sponsorship agreements signed [18][20] - The collaboration includes diverse sectors such as finance, logistics, and technology, enhancing the integration of sports and market economy [21] Cultural and Tourism Promotion - The event promotes tourism through themed travel packages and special ticket offers, linking various attractions and cultural experiences across the region [12][13] - The merchandise related to the event, including plush toys and collectibles, has gained popularity among the youth, further driving consumer engagement [11]