来源：环球网 近日，十月稻田联合创始人赵文君携2025年新米登上央视美食社交类互动综艺《味你而来》，开启了一 场好饭x非遗美食x文化的独特邂逅。节目中，赵文君分享了"一碗好米"的奥秘——顺应天时，依托高质 量、高效能的现代化生产体系，保留每一粒米的淳香本味。 如果说"硬科技"是十月稻田的品质骨架，那么"软实力"便是其打动消费者的情感灵魂。在2025年新米 季，品牌将文化传承与情感营销深度融合，让"一粒米"承载起更多人文温度。 从官宣新生代人气演员柯淳，到登上新华社守护"中国味"——2025年新米季，十月稻田以多维度、立体 化的品牌动作，打出一场"硬科技筑牢品质根基、软实力传递品牌温度"的整合营销组合拳，不仅实现新 米季市场声量与口碑的双重突破，更持续夯实"家庭食品创新者与国民品牌双重标签"。 从工厂到田间，筑牢"中国味"的品质根基 10月22日，十月稻田联合创始人王兵走进新华社客户端会客厅，与中国农业风险管理研究会会长、乡村 振兴专家张红宇教授对话，分享十月稻田以创新模式激活农业产业链、助力乡村振兴的实践路径。对于 十月稻田而言，"好米"从不是一句口号，而是贯穿从原粮到餐桌的全链条守护。在沈阳工厂的现代化生 ...

Core Insights - The company, October Rice Field, is leveraging a multi-dimensional marketing strategy to promote its 2025 new rice season, emphasizing both technological quality and cultural warmth [1][9] - The brand is committed to ensuring high-quality rice from production to table, showcasing its modern production capabilities and dedication to agricultural innovation [3][5] Group 1: Brand Strategy - October Rice Field's marketing campaign integrates hard technology and soft power, aiming to enhance brand reputation and consumer connection [1][9] - The collaboration with popular actor Ke Chun and participation in the interactive culinary show "Taste You Come" are part of a broader strategy to engage younger consumers [1][7] Group 2: Quality Assurance - The company emphasizes rigorous quality control processes, ensuring that every grain of rice meets high standards from selection to production [5][6] - The modern production facility in Shenyang exemplifies the company's commitment to high standards, efficiency, and quality in rice processing [3][5] Group 3: Cultural Integration - October Rice Field connects its products to traditional Chinese culture through the 24 solar terms, enhancing consumer understanding of the rice's seasonal significance [6][9] - The brand's narrative around "a bowl of good rice" is designed to evoke emotional resonance and cultural identity among consumers [6][9] Group 4: Community Engagement - The company plays a proactive role in rural revitalization by linking agricultural production with local farmers, ensuring they benefit from the industry's growth [5][9] - October Rice Field's initiatives include establishing direct supply chains from production areas to factories, promoting local agricultural development [9]