来源：环球网 近日，十月稻田联合创始人赵文君携2025年新米登上央视美食社交类互动综艺《味你而来》，开启了一 场好饭x非遗美食x文化的独特邂逅。节目中，赵文君分享了"一碗好米"的奥秘——顺应天时，依托高质 量、高效能的现代化生产体系，保留每一粒米的淳香本味。 如果说"硬科技"是十月稻田的品质骨架，那么"软实力"便是其打动消费者的情感灵魂。在2025年新米 季，品牌将文化传承与情感营销深度融合，让"一粒米"承载起更多人文温度。 从官宣新生代人气演员柯淳，到登上新华社守护"中国味"——2025年新米季，十月稻田以多维度、立体 化的品牌动作，打出一场"硬科技筑牢品质根基、软实力传递品牌温度"的整合营销组合拳，不仅实现新 米季市场声量与口碑的双重突破，更持续夯实"家庭食品创新者与国民品牌双重标签"。 从工厂到田间，筑牢"中国味"的品质根基 10月22日，十月稻田联合创始人王兵走进新华社客户端会客厅，与中国农业风险管理研究会会长、乡村 振兴专家张红宇教授对话，分享十月稻田以创新模式激活农业产业链、助力乡村振兴的实践路径。对于 十月稻田而言，"好米"从不是一句口号，而是贯穿从原粮到餐桌的全链条守护。在沈阳工厂的现代化生 ...

Core Insights - The company, October Rice Field, is leveraging a multi-dimensional marketing strategy to promote its 2025 new rice season, emphasizing both technological quality and cultural warmth [1][9] - The brand is committed to ensuring high-quality rice from production to table, showcasing its modern production capabilities and dedication to agricultural innovation [3][5] Group 1: Brand Strategy - October Rice Field's marketing campaign integrates hard technology and soft power, aiming to enhance brand reputation and consumer connection [1][9] - The collaboration with popular actor Ke Chun and participation in the interactive culinary show "Taste You Come" are part of a broader strategy to engage younger consumers [1][7] Group 2: Quality Assurance - The company emphasizes rigorous quality control processes, ensuring that every grain of rice meets high standards from selection to production [5][6] - The modern production facility in Shenyang exemplifies the company's commitment to high standards, efficiency, and quality in rice processing [3][5] Group 3: Cultural Integration - October Rice Field connects its products to traditional Chinese culture through the 24 solar terms, enhancing consumer understanding of the rice's seasonal significance [6][9] - The brand's narrative around "a bowl of good rice" is designed to evoke emotional resonance and cultural identity among consumers [6][9] Group 4: Community Engagement - The company plays a proactive role in rural revitalization by linking agricultural production with local farmers, ensuring they benefit from the industry's growth [5][9] - October Rice Field's initiatives include establishing direct supply chains from production areas to factories, promoting local agricultural development [9]

Core Viewpoint - The 32nd China Yangling Agricultural High-tech Achievements Expo will be held from October 25 to 29, focusing on "New Productive Forces and New Future for Agriculture" [1] Group 1: Event Overview - The event aims to create a platform for achievement display, production and sales connection, technology exchange, and cooperative win-win [1] - The "Supply and Marketing Pavilion" will cover an area of 400 square meters, themed "Reform, Innovation, and Development for Agriculture" [1] Group 2: Participation and Collaboration - The expo will feature three major platforms under the China National Supply and Marketing Cooperative, including agricultural product sales, agricultural materials sales, and online sales platforms for products from poverty alleviation areas [1] - Four research institutes will participate, including Jinan Fruit Research Institute and Hangzhou Tea Research Institute, showcasing practices in "social enterprise reform," "industry revitalization," and "production-sales connection" [1] Group 3: Activities and Promotions - During the expo, four signing events will be organized to integrate resources and support agricultural development in Shaanxi [1] - A promotional event for local landmark agricultural products will be held, featuring enterprises from Ningxia, Sichuan, and Heilongjiang [1] - Shaanxi Supply and Marketing Group will promote the "Jingyao" series products and conduct special promotional activities for Shaanxi tea and Ankang "Three Old" agricultural products [1]

Core Insights - The successful implementation of the probiotic "Snow Mountain Grass Chicken" breeding project in Yili Town is a significant step towards revitalizing local rural industries and providing sustainable income channels for farmers [1][4][6] Group 1: Project Overview - The project is driven by the collaboration between the Guangdong Provincial High Court, the local government, and the investment team, focusing on high-quality specialty breeding [1][3] - It aims to create a comprehensive service system from chick supply to technical guidance and product recovery, adopting an "enterprise + base + farmer" operational model [3][4] Group 2: Economic Impact - The project has already introduced over 3,000 chicks in four batches, with plans to gradually expand the breeding scale and enhance product quality and market competitiveness [4] - The initiative is expected to significantly contribute to the local economy by integrating more farmers into the specialty breeding industry chain, thereby increasing their income [4][6] Group 3: Strategic Goals - The local government plans to continue providing policy support and service guarantees to ensure the project's steady expansion and success [4][6] - The project emphasizes a "not quantity, but quality" approach, aiming to establish a distinctive breeding brand with regional influence [3][4]

Core Insights - Yangtze River Pharmaceutical Group is enhancing the sustainable development of traditional Chinese medicine by establishing standardized planting bases for medicinal herbs in Shanxi Province, particularly focusing on the cultivation of North Bupleurum [1][2] Group 1: Promotion of Scientific Planting - The optimal harvesting period for North Bupleurum is from late September to early October, during which the roots are nutrient-rich and contain high active ingredient levels [2] - Previously, local farmers lacked scientific planting methods, leading to inconsistent quality and low profitability [2] - Yangtze River has partnered with Shanxi Yubing Pharmaceutical to create a high-standard planting base, implementing a "company + cooperative + farmer" model, ensuring unified seed selection, scientific crop rotation, and management [2] Group 2: Quality Control Enhancement - Quality inspection is crucial for ensuring the quality of medicinal herbs, with Yangtze River establishing strict quality standards covering the entire process from planting to product delivery [3] - Regular sampling and monitoring of active ingredient content and pesticide residues are conducted to ensure compliance with quality standards [3] - A transparent traceability mechanism has been established using new information technologies, supporting meticulous management throughout the supply chain [3] Group 3: Economic Benefits and Community Impact - Yangtze River's technology-sharing model has transformed medicinal herb cultivation into a significant industry benefiting local communities [4] - The yield of sour jujube seeds has increased from 60 kg to 100 kg per mu, with harvesting efficiency improving by 2-3 times [4] - The company has established over 5 standardized planting bases in Jinzhong, creating employment for around 2,000 local residents and contributing to rural revitalization [4]

Core Viewpoint - The 2025 Shanxi Huairen Lamb Meat Trade Conference aims to promote the lamb industry and enhance brand recognition, showcasing the potential for agricultural development through the lamb sector [1][3]. Industry Overview - Huairen is recognized as the leading sheep-raising county in China, benefiting from its unique geographical location and favorable climate for lamb production [3][5]. - The region has developed a comprehensive lamb industry chain, including feed planting, lamb fattening, slaughtering, processing, and wool utilization, creating a closed-loop system [3][5]. Brand Development - Huairen's lamb meat brand, "Huairen Lamb," has achieved significant recognition, ranking among the top 100 in the country with a brand value of 4.678 billion yuan [5]. - The local government emphasizes the importance of brand empowerment and aims to advance the lamb meat industry towards branding, high-end positioning, and internationalization [3][5]. Economic Opportunities - The conference serves as a platform for business opportunities, with initiatives aimed at expanding market reach and enhancing economic benefits through brand promotion and distribution channel development [6]. - Activities during the conference include the establishment of a credit platform for lamb meat enterprises, the release of a price index report, and financial matchmaking events to support farmers and processing companies [6].

Core Viewpoint - The article highlights the efforts of Yangtze River Pharmaceutical Group in promoting the standardized cultivation of Zhi fruit (枳壳) in Yuanjiang, Hunan, enhancing local agricultural development and product quality through collaboration and technological innovation [1][4]. Group 1: Company Initiatives - Yangtze River Pharmaceutical Group has established a standardized cultivation base for Zhi fruit in collaboration with local partners, aiming to transform local natural resources into high-quality products [1][2]. - The company emphasizes quality control by sending Zhi fruit for third-party testing, ensuring compliance with standards, which is crucial for brand building [2][3]. - The cultivation area for Zhi fruit has expanded from over 200 acres to more than 1,000 acres, with an annual production capacity exceeding 5,000 tons [4]. Group 2: Technological Advancements - Yangtze River Pharmaceutical Group has developed 81 management documents and 12 specific management files for Zhi fruit cultivation, enhancing quality from the source [3]. - The company utilizes digital technology to establish a transparent and traceable quality management system, improving efficiency and accuracy in the inspection of traditional Chinese medicine [3]. - Automation and intelligent systems are being integrated into the production process, enhancing the stability of product quality [3]. Group 3: Industry Impact - The stable demand from Yangtze River Pharmaceutical Group encourages local farmers to cultivate Zhi fruit, thereby boosting rural economic development [4]. - The local government has set a target to add 1 million standardized Zhi fruit plants by the end of 2029, with an annual increase of 200,000 plants, indicating a strong commitment to industry growth [4].