Group 1 - During the Dragon Boat Festival holiday from May 31 to June 2, a total of 657 million people are expected to travel across regions, averaging 219 million per day, representing a year-on-year increase of 3.0% [1] - The Taixing Water Town hosted six major themed activities and immersive performances, blending traditional customs with modern fashion, creating a cultural feast that attracted thousands of visitors [1] - In Beijing, city parks received 4.49 million visitors during the holiday, a 14.67% increase compared to the same period last year, with the top three parks being Temple of Heaven, Grand Canal Cultural Tourism Scenic Area, and Summer Palace [3] Group 2 - Dragon boat racing has gained popularity, with cities like Guangzhou, Foshan, Hangzhou, Yueyang, and Chengdu being the most popular viewing locations, and foreign tourists making up 18% of the audience, with a 64% increase in international visitors compared to usual [7] - The 2025 Qianfan Music Season and the "Adventure at Sea" music festival in Changping District, Beijing, attracted nearly 70,000 attendees, featuring 19 music groups and 2 esports teams, showcasing a blend of music, esports, food, and cultural tourism [8]

5月31日至6月1日，由星竞文娱主办、红鲤文化承办的千帆音乐季·奇遇海音乐节在北京市昌平区拉斐特城堡举办。这场融合了音乐、电竞、美食与文旅的 盛宴，邀请了19组音乐人、2支电竞战队加盟，吸引近7万乐迷前来打卡。 星竞文娱是星竞威武集团从数字体育向演出和娱乐领域横向发展的一次全新尝试。对此，星竞威武集团董事长兼CEO何猷君表示："星竞威武集团的建 立，植根于年轻人对于电竞的热爱和追求。电竞与音乐具有相同的精神内核。我们希望将这种对年轻人的理解和经验转化成生产力，打破传统娱乐形式的 边界，为年轻人创造一个全新的、更具活力和吸引力的舞台。我们相信，星竞文娱将为音乐和演出行业解锁更多可能性。" 年轻消费者，为何愿意不远千里奔赴音乐节，星竞文娱又如何将他们持续留在"奇遇海"？星竞文娱执行董事、CEO高原指出，年轻消费者正展示出"为情 绪和体验买单"的鲜明特质："年轻人对于娱乐的追求是多元的、个性化的。我们希望星竞文娱可以成为年轻人连接彼此和自我表达的一片自留地。我们一 起欢呼、生长，一起拥抱热爱、音乐、游戏和多样性。" 在汇聚众多顶流音乐人的同时，奇遇海音乐节延伸串联文旅项目、文创集市等文化消费场景，为观众们提供更多元 ...