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千禾御藏本酿380天酱油
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这种“擦边”,收割了多少咬牙花钱的中产
凤凰网财经· 2025-03-29 14:11
近日,#千禾0商标被指误导消费者零添加#冲上热搜,千禾味业被推上风口浪尖。 今年3月,《消费者报道》杂志对13款宣称"零添加"的酱油进行了检测,结果发现12款检出镉,7款检出总砷。其中,千禾御藏本酿380天酱油中检 测出0.0110mg/kg的镉,这款酱油瓶身上印有"千禾0"字样,但并未明确标注为"零添加"产品。 因此,不少消费者表示,看到千禾酱油瓶身上的"千禾0"字样,自然而然地认为这是"零添加"产品,结果却发现"千禾0"只是一个商标,而非真正 的"零添加"。 而为了平息消费者的"怒火",3月20日,千禾味业曾发布声明称,"千禾0"商标是其零添加产品的重要标识,不存在误导消费者的行为,但承认让消 费者产生了误会,并对此深表歉意。类似"XX0"的商标还有海天味业、简爱酸奶、壹号土猪肉。据了解,海天味业已成功注册了10个与"海天0"相关 的商标,其中包括6个"海天0"商标和4个"海天0+"商标;"简爱酸奶"将"其他没了"注册为商标,暗示无添加剂;"壹号土猪肉"等均通过拆分商标名 称,让消费者误以为是"土特产"。 有消费者吐槽道,这类操作本质是利用消费者对商标法的认知盲区,通过模糊商品描述与商标的界限,制造信息 ...
“零添加”不能用了 专家:回应行业发展刚需,具有三重作用
Mei Ri Jing Ji Xin Wen· 2025-03-29 11:13
Core Viewpoint - The new regulations issued by the National Health Commission and the State Administration for Market Regulation prohibit the use of terms like "no additives" and "zero additives" in food labeling, aiming to enhance transparency and consumer rights in the food industry [1][2][3]. Group 1: Impact of New Regulations - The new regulations are expected to have a deterrent, purifying, and guiding effect on the food industry, addressing the need for industry standards and curbing misleading marketing practices [2][3]. - The regulations will force companies to clearly label specific additives, promoting transparency and aligning with international standards, which may drive improvements in production processes [2][3]. Group 2: Case Study of Qianhe Flavor Industry - The "Qianhe 0" trademark controversy highlights the potential risks of misleading branding, as the company faced scrutiny over its claims of "zero additives" after a product was found to contain trace amounts of cadmium [3][4]. - Qianhe Flavor Industry's chairman emphasized that the "Qianhe 0" trademark is intended to distinguish zero-additive products, but there are compliance risks if the branding does not accurately reflect the product's contents [4][5]. Group 3: Industry Response and Compliance - Food companies are urged to balance brand promotion with regulatory compliance, ensuring that marketing claims do not mislead consumers [5][6]. - The industry is under increasing regulatory scrutiny, with a focus on adhering to strict standards and avoiding exaggerated claims that could lead to consumer misunderstanding [5][6].
抽查均符合国标!千禾味业董事长回应:“千禾0”就是零添加!
证券时报· 2025-03-24 04:33
Core Viewpoint - The article discusses the controversy surrounding Qianhe Weiye's "Qianhe 0" soy sauce products, particularly in relation to the "zero additives" claim and the detection of cadmium in some products, emphasizing the company's commitment to transparency and product safety [3][4][6][8]. Group 1: Product and Brand Clarification - "Qianhe 0" is a registered trademark of Qianhe Weiye, indicating products that are free from additives, and the company asserts that all products under this brand are indeed zero-additive [4][14]. - The company acknowledges a communication gap regarding the meaning of "Qianhe 0" and aims to clarify that it is both a brand and a guarantee of zero additives [14][15]. Group 2: Response to Controversy - Following media reports of cadmium detection in soy sauce products, Qianhe Weiye initiated a self-inspection of its products and confirmed that the "Qianhe 0" series complies with production standards and does not contain additives [7][11]. - The company highlighted that the detected cadmium levels were within acceptable limits and attributed the presence of cadmium to raw materials rather than intentional additives [9][10]. Group 3: Regulatory Compliance and Safety Standards - Qianhe Weiye stated that its products meet national safety standards, with cadmium levels in their soy sauce being significantly lower than the limits set by both Chinese and EU regulations [11][12]. - The company emphasized that the cadmium levels found in their products are below the daily intake limits recommended by health organizations [11]. Group 4: Future Actions and Consumer Engagement - Qianhe Weiye plans to enhance consumer trust by inviting more customers to observe the production process, thereby promoting transparency and product safety [16][17]. - The company is committed to maintaining high production standards and has implemented advanced technology in its manufacturing processes to ensure product quality [17].
一酱油品牌被曝,冲上热搜!市值蒸发9.5亿
21世纪经济报道· 2025-03-21 09:49
Core Viewpoint - The article discusses the controversy surrounding Qianhe Flavor Industry's "Qianhe 0" trademark, which has been accused of misleading consumers regarding its "zero additives" claim, leading to significant market volatility and a decline in stock price [1][3][6]. Product Testing Controversy - A report indicated that out of 13 soy sauces claiming to be "zero additives," 12 were found to contain cadmium, and 7 contained total arsenic, with Qianhe's product showing 0.0110 mg/kg of cadmium [2]. - The controversy over product testing and trademark misrepresentation has caused Qianhe's stock to drop by 7.3% over four consecutive days, resulting in a market value loss of 9.5 billion yuan [3]. Company Response - Qianhe Flavor Industry issued a statement clarifying that the detected cadmium in their soy sauce is a result of natural sources in water and soil, and that their ingredients comply with national standards [6][8]. - The company emphasized that the "Qianhe 0" trademark is a registered mark that signifies their zero additive products, which are produced under strict regulations without any food additives [6][8]. Market Performance - Qianhe Flavor Industry, established in 1996 and listed in 2016, saw a significant increase in revenue in 2023, reaching 3.207 billion yuan, up by 771 million yuan from 2022, with a record net profit of 530 million yuan [11]. - However, due to intensified market competition and the widespread adoption of the "zero additives" concept, the company reported a decline in both revenue and net profit in the third quarter of 2024, with revenue at 2.288 billion yuan, down 1.85%, and net profit at 352 million yuan, down 9.19% year-on-year [11].
零添加?千禾味业深夜说明!
券商中国· 2025-03-21 04:10
Core Viewpoint - The article discusses the controversy surrounding Qianhe Flavor Industry's "Qianhe 0" series, which claims to be additive-free, following media reports of cadmium detection in their soy sauce products. The company asserts that the detected cadmium levels are within safety standards and emphasizes its commitment to consumer health and transparency [2][3][4][6][7]. Summary by Sections Product Quality and Safety - Qianhe Flavor Industry's "Qianhe 0" series is marketed as zero-additive products, with no external food additives used during production. The detected cadmium in their soy sauce is attributed to raw materials, as cadmium is naturally present in water, soil, and various agricultural products [3][4][6]. - The company conducted a self-inspection and confirmed that their production processes comply with zero-additive requirements, and all raw materials meet national safety standards [4][6][7]. Regulatory Standards - According to GB2762, there are no specific limits for cadmium in soy sauce, and the detected levels in Qianhe's products (0.0110 mg/kg) are significantly below the limits set for other food categories, such as fish seasoning [6][7]. - The company highlighted that the cadmium levels in their products are far below the safety standards for similar food items, reinforcing their compliance with food safety regulations [6][7]. Consumer Communication and Brand Management - The controversy has led to misunderstandings regarding the "Qianhe 0" trademark, which the company clarifies is intended to signify its zero-additive products and not to mislead consumers [7][8]. - Qianhe Flavor Industry acknowledges the need for better communication with consumers and expresses a commitment to transparency by inviting consumers to observe production processes [8][9].
被曝检出镉?603027,深夜回应!
证券时报· 2025-03-21 01:52
Core Viewpoint - The company, Qianhe Flavor Industry, addressed media reports regarding the detection of "cadmium" in its soy sauce products, clarifying that the detected cadmium levels are within national safety standards and originate from raw materials [1][2]. Group 1: Product Safety and Standards - Qianhe Flavor Industry stated that its soy sauce, Qianhe Yucang Benniang 380 Days, contains only water, non-GMO soybeans, wheat, and edible salt, with no external additives [1]. - The company confirmed that the cadmium levels in its soy sauce comply with GB2762 national standards, which specify limits for soybeans (≤0.2 mg/kg), wheat (≤0.1 mg/kg), and edible salt (≤0.5 mg/kg) [1]. - The company expressed regret for any misunderstandings caused by insufficient communication with consumers regarding product safety [2]. Group 2: Market Reaction - Following the media reports, Qianhe Flavor Industry's stock opened down 2.54% at 11.50 CNY per share, with the decline extending to over 5% during trading [3]. - The total market capitalization of Qianhe Flavor Industry was reported at 11.819 billion CNY, with a trading volume of 7974 hands and a turnover rate of 0.08% [4]. Group 3: Testing Results - A report indicated that out of 13 soy sauce brands claiming to be additive-free, 12 showed cadmium presence, with Qianhe's product registering 0.0110 mg/kg of cadmium [5][6].
热搜爆了!12款酱油检出镉,7款检出总砷,“千禾0”竟然只是个商标?
21世纪经济报道· 2025-03-20 07:28
Core Viewpoint - The detection of cadmium in "Qianhe 0" soy sauce has raised significant public concern, highlighting potential consumer confusion regarding the product's labeling and safety standards [1][4][10]. Group 1: Product Testing Results - A recent test of 13 soy sauce products claiming to be "zero additives" revealed that 12 of them contained cadmium, with 7 also showing total arsenic [1]. - Specifically, "Qianhe Yucang Benniang 380 Days Soy Sauce" was found to contain 0.0110 mg/kg of cadmium [2][3]. Group 2: Consumer Reactions - Following the test results, the topic trended on social media, with many consumers expressing feelings of being misled about the "zero additives" claim [1][3]. Group 3: Company Response - Inquiries to Qianhe Weiye Food Co., Ltd. revealed that "Qianhe 0" is a registered trademark for their mid-to-high-end products, but the customer service did not clarify whether it implies "zero additives" [5][6]. - The product packaging does not explicitly state "zero additives," leading to further consumer confusion [6]. Group 4: Legal Perspectives - Legal experts suggest that while the trademark "Qianhe 0" is not illegal, its use alongside "zero additives" could mislead consumers, warranting potential regulatory scrutiny [10]. Group 5: Financial Performance - Qianhe Weiye's financial report for the first three quarters of 2024 showed a revenue of 2.288 billion, a year-on-year decline of 1.85%, and a net profit of 352 million, down 9.19% [12]. - The third quarter alone saw a revenue drop of 12.63% and a net profit decrease of 22.58%, marking the first instance of both revenue and profit declines in five years [12].