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启境汽车正式启航:广汽+华为深度融合,刘嘉铭掌舵打造“原生智能”新物种
Xin Lang Zheng Quan· 2025-09-25 09:02
Core Insights - The appointment of Liu Jiaming as CEO of the high-end smart electric vehicle brand "Qijing Automotive," co-created by GAC Group and Huawei, signals a deepening strategic collaboration between the two companies [1][3][10] - Liu Jiaming's extensive experience in the automotive industry, including leadership roles in successful models like Highlander and Camry, positions him as a key figure to integrate GAC's manufacturing capabilities with Huawei's technological expertise [3][6] - The collaboration aims to create a unique competitive advantage for Qijing Automotive through a comprehensive integration of organizational, technological, and marketing strategies [10] Organizational Integration - Starting January 2025, teams from Huawei across various domains such as product, marketing, and finance will fully integrate into Qijing, implementing a co-working model that breaks traditional silos [4][6] - This embedded collaboration ensures that every product from Qijing possesses "native intelligence," enhancing the brand's high-end attributes [4][6] Technological Advancements - Huawei's advanced driving system, ADS 4.0, has been upgraded to enhance safety features, establishing a leading position in proactive safety measures within the industry [6] - Over ten years, Huawei has invested over 20 billion in R&D, building a robust technological barrier across architecture, hardware, and safety dimensions [6][7] Brand and Market Strategy - The "Qijing" trademark is held by Huawei, indicating a significant level of brand operation control and deep integration of Huawei's ecosystem into Qijing's branding and marketing strategies [7][10] - GAC's historical success in vehicle manufacturing, with notable models achieving significant sales milestones, complements Huawei's technological strengths, positioning Qijing to effectively target the high-end market [7][10] Future Outlook - The establishment of Qijing Automotive represents a model of deep integration within the Chinese automotive industry, combining GAC's manufacturing heritage with Huawei's smart technology [10] - The strategic partnership aims to redefine the high-end electric vehicle market, with Qijing poised to leverage its unique strengths for competitive advantage [10]