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燃油车入局智能化,传统品牌积极推进“油电同智”
Zheng Quan Shi Bao Wang· 2025-12-11 05:24
Core Insights - The automotive industry is witnessing a shift where traditional fuel vehicles are accelerating their smart technology integration to compete with the rising market share of electric vehicles (EVs) [1][2][9] - Industry experts suggest that the smartification of fuel vehicles is a transitional solution, as the long-term trend favors the replacement by electric vehicles, leading to a restructuring of the automotive supply chain [1][9] Fuel Vehicle Smartification - The launch of the first fuel sedan equipped with Huawei's advanced driving solution, the FAW Audi A5L QianKun, signifies a trend where traditional fuel vehicles are adopting smart technologies [2][3] - Data from the China Passenger Car Association indicates a 17.3% year-on-year decline in fuel vehicle sales in 2024, with their market share dropping to 52.4%, and further down to 49.9% in the first nine months of 2025 [2] - A report highlights that 71.9% of consumers consider smart cockpit features as a primary factor in their purchasing decisions, indicating that smart technology is becoming a critical decision-making factor [2] Technological Challenges - Experts point out several technological bottlenecks in the smartification of fuel vehicles, including limitations in architecture, power supply issues, and challenges in heat dissipation and integration [5][6] - The traditional fuel vehicle's distributed electronic architecture has low bandwidth, making it difficult to support high computing demands, while the 12V battery cannot sustain the power needs of advanced driving hardware [5][6] Industry Trends - The trend of fuel vehicles adopting smart driving solutions is gaining momentum, with various models from brands like Mercedes-Benz and Volkswagen also integrating smart technologies [3][4] - The automotive industry is moving towards an "oil-electric intelligence" strategy, with major players like FAW-Volkswagen and Mercedes-Benz committing to smart upgrades across their fuel vehicle lineups [8][10] Future Outlook - The shift towards smartification in fuel vehicles is expected to have profound impacts on the automotive industry, driving more companies to invest in smart driving technology and potentially altering market competition dynamics [9] - The long-term outlook suggests that electric vehicles will dominate the market, with the smartification of fuel vehicles serving as a defensive innovation strategy to buy time for the transition [9][10]