Investment Rating - The report suggests to pay attention to the industry and its developments [4] Core Insights - The high-level intelligent driving technology is becoming more accessible by 2025, with an upward trend in the industry chain's prosperity driven by mature supply-side technologies and demand-side strategies [3][9] - The new paradigm of computing power in vehicles includes DSA heterogeneous integration, cockpit fusion, and RISC-V architecture, which enhances algorithm optimization and cost efficiency [3][10][17] - Domestic alternatives are emerging with quality supply, and there is potential for technology to go abroad, especially in the mid-to-high-end NOA segment [3][24][26] - The trend of integrated hardware and software is leading to competitive intersections among various players, with traditional manufacturers and new forces both investing in self-research and collaboration [3][27] - The economic analysis of self-research in intelligent driving indicates an annual cost of approximately 2 billion RMB, with significant investments in SoC and algorithms [3][28] Summary by Sections 1. New Paradigm of Computing Power - The supply side is seeing advancements in intelligent driving hardware and software, with improved cost-performance ratios [3][9] - The demand side is influenced by traditional manufacturers promoting lower price points for intelligent driving features [3][9] - The architecture is evolving towards a more integrated approach, moving from multi-box systems to single-chip solutions [3][14] 2. Domestic Alternatives and Technology Export - The domestic market is seeing a growing presence of local suppliers in the mid-to-high-end NOA segment, with companies like Horizon Robotics and Black Sesame emerging as key players [3][26] - The low-end segment remains dominated by foreign companies, but domestic technologies are expected to expand internationally [3][26] 3. Competitive Landscape and Self-Research - Leading companies are enhancing their capabilities by integrating computing power, toolchains, and algorithms [3][28] - The competition is intensifying as companies like Huawei and Tesla are investing heavily in self-research and development of their own chips and algorithms [3][27] - The report highlights the importance of a comprehensive approach to self-research, with significant financial commitments required to maintain competitiveness [3][28] 4. Company Analysis - Companies like NVIDIA and Huawei are leading in hardware performance and ecosystem development, while also seeking to strengthen their algorithm capabilities [3][32][39] - Horizon Robotics is positioned as a leader in providing integrated intelligent driving solutions, with a focus on software and service revenue [3][51]