Core Insights - The opening of the Huawei authorized experience store in Chengdu marks a significant step in integrating technology and culture, creating a unique shopping experience that attracts both international and domestic visitors [1][10] Group 1: Store Features and Design - The store's design follows the concept of "repairing the old as the old, new use for old buildings," blending red brick industrial textures with green bamboo elements and cyberpunk-style materials to create a unique atmosphere [2] - It features five lifestyle experience zones: smart travel, smart office, sports health, audio-visual entertainment, and smart home, enabling seamless interaction through Huawei's intelligent ecosystem [2] Group 2: Visitor Experience and Engagement - The opening day saw a lively atmosphere with human-shaped robots and a dog robot performing a welcome show, attracting many consumers to engage with the smart travel and foldable phone experience zones [4] - Visitors, including international tourists, expressed their excitement about the blend of technology and culture, highlighting the store's appeal as a destination [4][7] Group 3: Target Audience and Marketing Strategies - The East Suburb Memory area attracts a young demographic, with 80% of visitors aged 20-35, aligning well with Huawei's brand image of being "young, trendy, artistic, and avant-garde" [7] - The store offers exclusive member discounts and special services, such as "ceremonial pickup" and "quality coffee," to enhance customer experience and brand loyalty [7] Group 4: Broader Impact on the Area - The store's opening is not just a brand event but a key upgrade for the East Suburb Memory area, enhancing its status as a cultural landmark and driving the integration of technology, fashion, and art [10] - Huawei's collaboration with existing tech facilities in the area aims to create a smart ecosystem, contributing to the area's recognition as a national pilot for immersive tourism experiences [8][10]

Investment Rating - The report maintains a recommendation for the chemical industry, particularly focusing on new materials, indicating a positive outlook for investment opportunities in this sector [1]. Core Insights - The report highlights a recovery in prices for chemical products, driven by a recent easing of tariffs in the US-China trade war, which has led to increased foreign trade inquiries and shipping prices [8]. - The chemical industry is currently experiencing a dual bottom in profitability and valuation, with a projected ROE-PB of 6.19% and 1.77 for 2024, and a recovery to 7.55% and 1.85 in Q1 2025 [8]. - The report emphasizes the importance of domestic production capabilities in new materials, particularly in light of the ongoing trade tensions and the need for self-sufficiency [9]. - The new materials sector has shown strong performance, outpacing the broader market indices, with a weekly change of 1.98% compared to a decline in major indices [10]. Industry Updates - The report notes that the new materials sector is expected to benefit from a shift towards domestic production and the reduction of import dependencies, particularly in critical areas [9]. - The report identifies specific new materials with high growth potential, including ETO, nucleating agents, aramid paper, PI films, industrial coatings, and ion exchange resins [9]. - The report also mentions the investigation into DuPont China by the National Market Supervision Administration, which could create opportunities for domestic companies in the same sector [11]. Trading Data - The Huachuang Chemical Industry Index stands at 75.23, reflecting a decrease of 1.08% week-on-week and a year-on-year decline of 24.76% [18]. - The report provides detailed statistics on price changes for various materials, indicating a mixed performance with some materials like SAF Europe FOB prices increasing by 3.00% while high-purity hydrogen saw a decrease of 10.00% [19][22]. New Materials Subsector Tracking - The report tracks various subsectors within new materials, including advancements in battery safety standards, which are set to be enforced in 2026, potentially impacting the materials used in electric vehicle batteries [12]. - The report highlights the growth in the smartphone market, with a 3.3% year-on-year increase in shipments, benefiting the consumer electronics materials sector [13]. - The report discusses funding initiatives in Shenzhen aimed at supporting AI terminal technology, which may influence the materials used in smart devices [14].