Core Insights - The 2025 Paris International Tourism Fair attracted over 1,500 tourism departments and companies from more than 170 countries, with approximately 32,000 professional visitors attending [1] - The Chinese exhibition booth, themed "Smart Travel Future: Explore Without Boundaries," showcased China's diverse tourism resources and new inbound facilitation measures [1] Group 1: Industry Developments - Eight Chinese cultural and tourism departments from regions such as Shanghai, Sichuan, and Tibet participated in promotional events, highlighting unique tourism resources and products [1] - Chinese companies engaged with local travel agencies to enhance tourism product offerings, focusing on route connections and destination experiences [1] - China Airlines increased capacity to better meet the demand of European tourists traveling to China, with Eastern Airlines reporting nearly 90% seat occupancy on its routes from Paris to Shanghai and Nanjing [1] Group 2: Market Trends - The implementation of visa-free policies for French citizens has positively impacted the sales of Chinese tourism products, with expectations for further collaboration to develop products that meet tourist demands [2] - Popular destinations like Xinjiang, Qinghai, and Tibet are particularly attractive to French tourists, with many opting for classic routes or deep travel experiences during their visa-free stay [2] - A new French-language travel guide titled "Hello! China" was launched, aiming to inspire tourists to explore various regions of China beyond familiar destinations [2]

Core Insights - The 2025 Paris International Tourism Fair showcased over 1,500 tourism departments and companies from more than 170 countries, attracting approximately 32,000 professional visitors [1] - The Chinese exhibition booth, themed "Smart Travel Future: Explore Without Boundaries," highlighted China's diverse tourism resources and recent inbound facilitation measures [1] Group 1: Participation and Engagement - Eight Chinese provinces and over 20 companies, including major airlines, held promotional events to showcase unique tourism resources and products [1] - Chinese companies engaged with local travel agencies to enhance tourism product offerings, focusing on route connections, destination experiences, and service optimization [2] Group 2: Market Trends and Opportunities - Following the implementation of visa-free policies for French citizens, there has been a positive sales trend for Chinese tourism products, with expectations for further collaboration to develop products that meet tourist demands [2] - The "World Live" company highlighted the appeal of regions like Xinjiang, Qinghai, and Tibet to French tourists, emphasizing China's rich tourism resources and growth potential [2] Group 3: Publications and Resources - The "Hello! China" travel guide, co-published by the Chinese tourism office and a French magazine, was launched, featuring diverse regions of China to inspire potential travelers [3] - The guide aims to stimulate interest in China's natural landscapes, ancient villages, crafts, and local cuisine, promoting the idea that "colorful China is worth exploring" [3]

Core Viewpoint - The traditional commercial districts in Shanghai are exploring new vitality as the "Z generation" becomes the main consumer force, with a focus on enhancing consumption capabilities and innovative practices in the Nanjing East Road business area [1][7]. Group 1: Innovative Practices in Commercial Spaces - New World City is transforming traditional department stores into diversified experiential spaces by integrating five new consumption scenarios: culture, tourism, animation, exhibitions, and services [3]. - The "city micro-vacation" package and the ACG ecosystem, along with the "first show, first exhibition, first release" matrix, provide immersive experiences that attract young consumers [3]. - The expert group highly recognized the "business, tourism, and culture linkage" model implemented by New World City, suggesting that its practices are worth promoting [3]. Group 2: High-End Retail Strategies - New World Daimaru Department Store offers an "immediate purchase and return" tax refund service and a three-in-one model combining department store, shopping center, and space operation [5]. - This high-end department store, a collaboration between Huangpu District state-owned assets and Japan's Daimaru Matsuzakaya, emphasizes "business as the foundation, culture as the soul" [5]. - By hosting international IP premieres, sports dance events, and symphonic performances, the store successfully attracts both domestic and international consumers, contributing new ideas for building an international consumption center city [5]. Group 3: Recommendations for Consumption Enhancement - Experts discussed ways to boost consumption and expand domestic demand, including optimizing consumer financial products and enhancing policy guidance to support innovative business models [7]. - There is a growing trend towards embedded, experiential, and immersive consumption, which is increasingly favored by younger consumers and gradually accepted by older generations [7]. - The Nanjing East Road business area has conducted valuable explorations in stimulating commercial vitality and enhancing consumption capabilities, accumulating significant experience [7].