刮刮乐
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“刮刮乐”是怎样印出来的?设计者能预知中奖吗?
Xin Lang Cai Jing· 2026-01-03 05:55
中奖图符在无人的密闭空间中自动化喷印,印后瞬间被覆盖 "刮刮乐"是怎样印出来的? 阅读提示 设计彩票的人会知道大奖在哪里吗?如何确保彩票的公平?消费者买彩票的钱去了哪里?带着这样的问 题,近日,《工人日报》记者走进"刮刮乐"的生产车间一探究竟。 "刮刮乐"是风靡全国的即开型福利彩票,据民政部门介绍,5年来,即开票年销量从146亿元增长到610 亿元,平均增长率为42.97%,在福彩游戏中的销量占比从10.1%上升到29.4%。 据介绍,20余年来,福彩公益金资助公益项目已超30万个,如星光遍洒城乡——从社区养老中心到残疾 人康复设施,从留守儿童关爱到乡村文化振兴,惠及数亿人次。这些融入日常的温暖改变,让每一张刮 刮乐超越娱乐属性,成为促进社会公平、传播公益理念的重要载体。 设计彩票的人会知道大奖在哪里吗?如何确保彩票的公平?消费者买彩票的钱去了哪里?带着这样的问 题,近日,《工人日报》记者走进"刮刮乐"的生产车间一探究竟。 24小时无死角监控 走进北京中彩印制有限公司的生产车间,仿佛进入了一个充满科技感的"秘密基地"。这里,正是风靡全 国的即开型福利彩票"刮刮乐"的诞生地之一。自1993年成立以来,这里凭借先 ...
“刮刮乐”是怎样印出来的?
Xin Lang Cai Jing· 2026-01-02 18:29
(来源:工人日报) 据介绍,"刮刮乐"的数据设计完全由专业软件随机生成,经过内部多重检验和国际审计公司第三方审 计,确保无人能操控结果。服务器存放在独立机房,严禁未授权人员进入,数据全程加密,使用后立即 删除——大奖所在,连创造它的人都无从知晓。 印刷环节同样绝对保密。中奖图符在无人的密闭空间中自动化喷印,速度高达每分钟150米,喷印后瞬 间被覆盖。从印刷、覆膜到裁切,全程自动化。成品彩票送入智能仓库,扫码入库、存储、出库全部电 子化,24小时无死角监控,任何异常都会触发报警。 如果找不到中奖票,能否仿制一张已兑奖的彩票?答案依然是否定的,工作人员介绍,每张"刮刮乐"都 有专属"身份证":保安区验奖码、防伪底纹、点阵图符、漂移字母等4种防伪技术,让伪造、挖补、拼 接无从下手。"这里生产的从来不只是彩票,而是要保证看得见的安心、可追溯的公平以及汇流成海的 公益力量。"工作人员介绍,在安全保障之外,刮刮乐同样注重绿色环保。其印刷材料无毒安全、环保 可靠,真正实现从内到外的安心可靠。 阅读提示 设计彩票的人会知道大奖在哪里吗?如何确保彩票的公平?消费者买彩票的钱去了哪里?带着这样的问 题,近日,《工人日报》记者走进 ...
刮刮乐也卖不动了
投资界· 2025-12-18 07:21
Core Viewpoint - The decline in sales of instant lottery tickets is attributed to multiple factors, including a challenging economic environment, disrupted consumer habits due to previous supply shortages, and a lack of product appeal that does not align with current consumer trends [4][9][11]. Sales Performance - Instant lottery ticket sales have significantly decreased, with one store reporting sales of less than 200 yuan on a busy day, compared to thousands in previous years [4][6]. - The sales drop has persisted for an extended period, with the store holding approximately 50,000 yuan worth of unsold inventory, equivalent to five months' wages [6][10]. - The average spending per customer has dropped from 120-150 yuan in 2024 to 50-70 yuan in 2025, indicating a decline of over 50% [10]. Market Dynamics - The instant lottery segment accounts for 21% of total lottery sales in China, suggesting potential for growth compared to international standards [5]. - The sales decline is exacerbated by a supply shortage that began in 2024, disrupting consumer habits and leading to a loss of customer base [9][10]. - The supply chain issues have resulted in a significant imbalance, with some stores receiving only 60% of the actual demand, leading to a "cooling period" in the market [10]. Consumer Behavior - The willingness to spend on non-essential items, including lottery tickets, has decreased by 18% year-on-year, reflecting broader economic pressures [9]. - Many customers who previously purchased high-value tickets have shifted to smaller purchases or have become more hesitant to buy [10][11]. Statistical Discrepancies - Despite a reported overall increase in lottery sales, the actual experience of retailers indicates a disconnect between official statistics and market realities [12][13]. - The increase in sales figures is partly due to a low base effect from 2024, where sales were significantly impacted by supply shortages [14]. - The growth in sales is primarily driven by a small number of high-performing channels, while ordinary retail outlets have experienced an 18% decline in sales [14].
刮刮乐也卖不动了
经济观察报· 2025-12-15 13:28
Core Viewpoint - The decline in instant lottery ticket sales is attributed to multiple factors, including economic conditions suppressing consumer willingness, long-term shortages disrupting consumption habits, and insufficient product appeal that is out of sync with current consumer trends [1][4]. Group 1: Sales Decline Factors - Economic environment has significantly reduced consumer willingness to spend, leading to a notable drop in average transaction value [4][8]. - Long-term supply shortages have interrupted consumer habits, resulting in a substantial loss of customer base [4][8]. - The lack of product attractiveness and failure to align with contemporary consumption trends have contributed to the decline [4][8]. Group 2: Sales Performance Insights - A lottery store reported that sales of instant tickets have dropped to less than 200 yuan in a day, compared to several thousand yuan previously [3]. - The sales of instant lottery tickets have seen a drastic decline over three years, with last year's supply shortages directly impacting this year's sales [3][6]. - The average transaction value for lottery purchases in Beijing's Chaoyang District has decreased from 120-150 yuan in 2024 to 50-70 yuan in 2025, a drop of over 50% [8]. Group 3: Market Dynamics - The instant lottery ticket segment accounts for 21% of total lottery sales in China, indicating potential for growth compared to international standards [4]. - The supply mechanism has been imbalanced, with some stores receiving significantly less inventory than needed, leading to a "cold period" in the market [8][10]. - The traditional reliance on "winning hype" is diminishing as consumers seek more engaging and innovative products, particularly among the younger generation [10]. Group 4: Statistical Discrepancies - National lottery sales data shows an overall increase, with total sales reaching 5230.30 billion yuan in the first ten months of 2025, a 1.9% increase year-on-year [12]. - Instant lottery sales in October 2025 were 97.48 billion yuan, a year-on-year increase of 18.7% [13]. - The disparity between reported sales data and actual store experiences is attributed to structural issues in statistical mechanisms, including inflated sales figures due to pre-emptive inventory purchases [14][15].
即开型彩票滞销了
Sou Hu Cai Jing· 2025-12-15 10:26
Core Viewpoint - The sales of instant lottery tickets have significantly declined due to multiple factors, including economic pressures, changes in consumer behavior, and a lack of product appeal, leading to a market stagnation [3][5][6] Sales Performance - Instant lottery ticket sales have dropped from a previously high demand to a state of oversupply, with one store reporting sales of less than 200 yuan on a busy day, compared to thousands previously [2][4] - The store has approximately 50,000 yuan worth of unsold instant lottery tickets, equivalent to five months' salary, indicating a severe inventory issue [4] Market Dynamics - The decline in sales is attributed to a combination of reduced consumer spending, disrupted purchasing habits due to previous supply shortages, and insufficient product attractiveness [3][5] - The average spending per customer has decreased significantly, with reports indicating a drop from 120-150 yuan to 50-70 yuan, a decline of over 50% [5] Supply Chain Issues - A previous supply shortage in 2024 led to a disruption in consumer habits, with many customers not returning to purchase tickets [5][6] - The supply mechanism is imbalanced, with some stores receiving significantly less inventory than needed, leading to a "断层式供应" (discontinuous supply) situation [6] Consumer Behavior - The traditional appeal of instant lottery tickets is waning, with younger consumers showing less interest in conventional lottery formats, and a lack of innovation in product themes [6] - The perceived decrease in winning rates has also contributed to declining sales, with fewer significant prizes being reported [6] Statistical Discrepancies - Despite a reported increase in overall lottery sales, the actual experience of lottery retailers indicates a disconnect between official statistics and market realities [7][9] - The sales data may be inflated due to administrative pressures on retailers to meet sales targets, leading to unsold inventory being counted as sales [9][10] - The growth in sales figures is often based on low comparison bases from previous years, masking the true decline in consumer engagement [9][10]
一张刮刮乐20元其中4元是公益金 今年苏州市级福彩公益金资助40个项目
Su Zhou Ri Bao· 2025-11-29 00:36
Core Insights - The article highlights the allocation and impact of the Suzhou municipal welfare lottery funds, emphasizing their role in supporting various social welfare projects, particularly in elderly care, child welfare, and emergency assistance. Group 1: Elderly Care - In 2023, approximately 69.6 million yuan of the Suzhou welfare lottery funds is dedicated to elderly care, supporting 13 specific projects [2][3] - The "Family Companionship Project" at Suzhou Social Welfare Institute provides care and companionship for over 180 long-term hospitalized elderly individuals, focusing on both physical and psychological needs [3] - An additional 10.59 million yuan is allocated for accident insurance for seniors aged 60 and above, enhancing their safety and security [3] Group 2: Support for Disabled Individuals - The Suzhou Autism Awareness Experience Center, funded by the welfare lottery, aims to educate the public about autism and provide resources for affected families [4][5] - A total of 847,000 yuan is allocated to support rehabilitation education programs for children with disabilities, continuing a seven-year funding commitment [5] Group 3: Child Welfare - The welfare lottery funds 9.7 million yuan for 11 child welfare projects, including financial support for low-income youth and initiatives to fulfill the wishes of disadvantaged children [6] - The "Future Project" provides 6,000 yuan annually to 550 eligible low-income youth for non-compulsory education expenses [6] Group 4: Emergency Assistance - The Suzhou welfare lottery has established an emergency assistance fund, providing timely financial support to families facing sudden hardships, with an increase in aid amounts from 3,000-5,000 yuan to 5,000-8,000 yuan starting in 2024 [7] - Over the past 11 years, this initiative has allocated more than 2.5 million yuan to assist over 400 families in crisis [7] Group 5: Other Social Welfare Initiatives - Additional allocations include 12.74 million yuan for the reconstruction of the Suzhou Rescue Management Station and 10 million yuan for medical assistance for low-income individuals [8]
前三季度全国彩票销售同比增长1.5%,刮刮乐卖得好
第一财经· 2025-10-24 13:33
Core Viewpoint - China's lottery sales revenue continues to grow, but the growth rate has significantly slowed down, with a 1.5% year-on-year increase in the first three quarters of 2025 compared to a 9.4% increase in the same period last year [3][4]. Sales Performance - In the first three quarters of 2025, total lottery sales reached 476.137 billion yuan, marking a historical high for the same period, but the growth rate has decreased by nearly 8 percentage points compared to last year [3]. - The sales of welfare lottery amounted to 159.75 billion yuan, while sports lottery sales reached 316.387 billion yuan, both showing a 1.5% year-on-year increase [4]. Lottery Types - The main types of lottery include digital lottery, betting lottery, instant lottery, and Keno lottery. In the first three quarters: - Betting lottery sales were 208.84 billion yuan, down 2.5% year-on-year - Digital lottery sales were 134.637 billion yuan, up 0.4% - Instant lottery sales were 101.356 billion yuan, up 14.2% - Keno lottery sales were 31.302 billion yuan, down 2.2% [5]. Regional Sales - Among the 21 provinces, lottery sales increased in 11 provinces, with Shandong, Hubei, and Henan showing significant increases of 1.89 billion yuan, 1.43 billion yuan, and 1.25 billion yuan respectively. Conversely, 10 provinces saw declines, with Jiangxi, Zhejiang, and Guizhou experiencing the largest decreases of 0.88 billion yuan, 0.79 billion yuan, and 0.61 billion yuan respectively [5]. Purpose of Lottery - The primary purpose of issuing lotteries is to raise funds for social welfare and sports, with a portion of the sales revenue allocated to public welfare funds, which are distributed equally between central and local governments for social welfare projects [6].
前三季度全国彩票销售同比增长1.5%,刮刮乐卖得好
Di Yi Cai Jing· 2025-10-24 09:39
Core Insights - China's lottery sales reached 476.137 billion yuan in the first three quarters of this year, marking a year-on-year growth of 1.5%, but the growth rate has significantly slowed compared to 9.4% in the same period last year [1] - The slowdown in growth is attributed to high sales figures from last year due to major sporting events like the European Cup and the Olympics, which created a high base effect [1] - The lottery market in China is primarily divided between two institutions: the China Welfare Lottery and the China Sports Lottery, with the latter surpassing the former in revenue since 2018 [1] Sales Performance by Type - Among different types of lottery, the sales figures for the first three quarters are as follows: - Sports lottery sales: 208.84 billion yuan (down 2.5% year-on-year) - Lotto sales: 134.637 billion yuan (up 0.4% year-on-year) - Instant lottery sales: 101.356 billion yuan (up 14.2% year-on-year) - Keno sales: 31.302 billion yuan (down 2.2% year-on-year) [2] - Instant lottery sales, such as scratch cards, continue to show strong growth, while sports lottery sales have declined due to fewer major sporting events this year [2] Regional Sales Insights - In terms of regional performance, 21 provinces saw an increase in lottery sales compared to last year, with notable increases in Shandong (1.89 billion yuan), Hubei (1.43 billion yuan), and Henan (1.25 billion yuan) [2] - Conversely, 10 provinces experienced a decline in sales, with significant decreases in Jiangxi (0.88 billion yuan), Zhejiang (0.79 billion yuan), and Guizhou (0.61 billion yuan) [2] Purpose of Lottery Sales - The primary purpose of lottery sales in China is to raise funds for social welfare and sports, with a portion of the sales revenue allocated to the lottery public welfare fund, which is distributed equally between central and local governments for social welfare projects [2]
北京体彩回应:将确保“顶呱刮”配送的及时性和稳定性
经济观察报· 2025-05-19 10:55
Core Viewpoint - The Beijing Sports Lottery Center has acknowledged issues with the timely delivery and supply of instant lottery tickets, primarily due to increased workloads and special circumstances affecting distribution [2][3]. Group 1: Supply Issues - There are reports of shortages of instant lottery tickets in Beijing, with some stores stating that "Top Scratch" tickets have not been restocked for a month, while "Scratch and Win" tickets from the welfare lottery are still available weekly [2]. - The supply of instant lottery tickets is prioritized for the Sports Lottery Experience Centers, which receive a monthly quota of 300,000 yuan, compared to traditional stores that only receive a basic guarantee of 48,000 to 60,000 yuan per month [2]. Group 2: Response Measures - The Beijing Sports Lottery Center plans to enhance supply capabilities and operational efficiency through increased ordering and delivery frequency, as well as optimizing the workflow of dedicated personnel [3]. - Regular checks will be conducted to ensure the timely and stable delivery of instant lottery tickets while managing multiple operational tasks [3]. Group 3: Market Performance - National lottery sales data for January to March 2025 indicates a total sales figure of 148.591 billion yuan, reflecting a year-on-year decrease of 0.6 million yuan [3]. - Instant lottery sales specifically amounted to 33.482 billion yuan, showing a significant decline of 14.1% year-on-year, equating to a drop of 5.493 billion yuan [3].
北京体彩回应:将确保“顶呱刮”配送的及时性和稳定性
Jing Ji Guan Cha Wang· 2025-05-19 08:17
Core Insights - The Beijing Sports Lottery Center has acknowledged issues with the timely delivery and supply of instant lottery tickets, particularly due to increased workloads and special circumstances affecting distribution [1][2] - There is a notable shortage of instant lottery tickets in traditional lottery stores in Beijing, with reports indicating that some stores have not received supplies for over a month [1][2] - The sales of instant lottery tickets have significantly declined, with a reported 14.1% decrease in sales compared to the previous year [2] Group 1: Supply Issues - The Beijing Sports Lottery Center reported that the supply of instant lottery tickets is currently limited, with traditional stores receiving only 4.8 million to 6 million yuan worth of tickets monthly, compared to 300,000 yuan for experience centers [1][2] - A lottery expert indicated that the traditional stores are facing widespread shortages of instant lottery tickets, which are prioritized for supply to the new experience centers [1] Group 2: Sales Performance - National lottery sales data for January to March 2025 revealed a total sales figure of 148.59 billion yuan, reflecting a slight year-on-year decline of 0.6% [2] - Instant lottery ticket sales accounted for 33.48 billion yuan during the same period, showing a significant drop of 14.1% year-on-year, equating to a decrease of 5.49 billion yuan [2] Group 3: Future Measures - The Beijing Sports Lottery Center plans to enhance supply and efficiency by increasing order and delivery frequencies and optimizing the workflow of responsible personnel [2] - Regular checks on the ordering and delivery of instant lottery tickets will be implemented to ensure timely and stable supply [2]