1月9日，市场监管总局竞争协调司副司长赵春雷在总局召开的新闻发布会上表示，为坚决整治扰乱市场 秩序、阻碍高质量发展的"内卷式"竞争，市场监管总局于2025年系统推出十大关键制度建设成果，旨在 构建覆盖事前、事中、事后全链条的长效治理机制。 "内卷式"竞争通常表现为低价、低质、低水平的恶性循环，不仅扭曲市场信号、降低资源配置效率，更 会侵蚀企业长期竞争力，拖累产业升级步伐。赵春雷指出，此次推出的制度体系坚持问题导向与结果导 向，兼具法规强制性与政策指导性，力求为企业从"拼价格"的同质化竞争转向"拼质量"的高水平竞争提 供坚实制度保障。 十大制度形成治理"组合拳" 赵春雷介绍，本次发布的十大制度成果涵盖法律法规完善、规章细化、标准提升及开放协同等多个维 度，形成治理"组合拳"。 其中，新修订的反不正当竞争法首次将平台强制"二选一"、滥用规则刷单、逼迫商家低于成本价销售等 典型"内卷"行为明确纳入规制范围。《强制注销公司登记制度实施办法》畅通失信企业市场退出通道， 优化市场主体结构。 《公平竞争审查条例实施办法》强化政策制定环节的公平竞争审查，防止地方政府出台妨碍公平竞争的 措施。《互联网平台反垄断合规指引（征求意 ...

Group 1: Background and Significance - The Price Law of the People's Republic of China, in effect since May 1, 1998, is undergoing its first revision in 27 years to adapt to new economic conditions and enhance government price regulation effectiveness[2] - The revision aims to address the need for legal frameworks to combat "involution" in competition and promote the construction of a unified market[1][9] Group 2: Key Focus Areas of the Revision - The draft amendment consists of 10 articles focusing on improving government pricing, clarifying the identification of unfair pricing behaviors, and establishing legal responsibilities for price violations[3][16] - The revision emphasizes the need for stronger leadership and clearer standards for identifying unfair competition, expanding the definition of unfair pricing behaviors from 8 to 10 items, including explicit provisions against data-driven price discrimination[3][18] Group 3: Legal Framework and Coordination - The Price Law, along with the Anti-Monopoly Law and the Anti-Unfair Competition Law, will work together to create a robust legal foundation against "involution" in competition, addressing issues like predatory pricing and maintaining fair competition[4][25] - The collaboration among these laws will enhance market regulation, ensuring that all market participants adhere to fair pricing practices and competition standards[26][28] Group 4: Future Policy Directions - The ongoing revision of the Price Law is expected to lead to continuous policy updates aimed at addressing "involution" in competition, which may become a key focus in the 14th Five-Year Plan[4][35] - Analysts suggest monitoring key sectors where the National Development and Reform Commission may conduct cost investigations to ensure compliance with the new pricing regulations[35]

Core Viewpoint - The newly revised Anti-Unfair Competition Law aims to address the issue of "involution" in competition, which has become a significant challenge in the current market environment [1] Group 1: Addressing Malicious Price Competition - The law targets the issue of low-price competition, which leads to thin or negative profit margins for businesses, making it unsustainable [2] - It highlights the phenomenon of "bad money driving out good," where lower-quality products can still be profitable at lower prices, harming consumers and legitimate businesses [2] - The new law prohibits misleading advertising and requires platforms to refrain from forcing merchants to sell below cost, thereby protecting the interests of small and medium-sized enterprises [2] Group 2: Regulating Dominant Market Players - The law addresses the abuse of market position by large "chain master" enterprises that dominate pricing and supply chains [3] - It prohibits these enterprises from imposing unreasonable payment terms and conditions on smaller businesses, ensuring fairer trading opportunities [3] Group 3: Combating Negative Competitive Practices - The law aims to eliminate practices where companies undermine each other through false information or smear campaigns, which disrupt market order [4] - It includes provisions to regulate non-market factors that interfere with competition, such as tailored subsidies for local businesses that disadvantage outsiders [4] Group 4: Strengthening Legal Enforcement - The revised law expands the scope of regulatory oversight and allows any individual or entity to report suspected unfair competition, ensuring timely legal action [5] - It increases penalties for violations, such as raising the maximum fine for commercial bribery from 3 million to 5 million yuan, and introduces fines for forced sales on platforms ranging from 50,000 to 200,000 yuan [5] - The law emphasizes the importance of legal frameworks in maintaining market order and ethical business practices, which is crucial for addressing "involution" in competition [5]