近日，有证券业内人士传出消息，称头部国货新锐美妆品牌HBN母公司深圳护家科技（集团）股份有限公司（以下简称"护家科技"）开始筹备上市工作，此 次上市计划的辅导机构大概率为中金证券，双方目前正就相关事宜进行洽谈。 这一传闻一经传出，迅速引发投资界和化妆品行业的关注，作为近年来崛起的国货代表，HBN若正式启动上市计划，将再度佐证国产美妆品牌在资本市场 升温的行业风向。 | 变更前许可信息 | 化妆品生产许可证(),化妆品生产许可证() | | --- | --- | | 变更后许可信息 | | | 变更前许可经营 | 化妆品生产(限分支机构经营)。化妆品生产。(依法须经批准的项目,经相关 | | 变更后许可经营 | 化妆品生产(限分支机构经营)。化妆品生产。(依法须经批准的项目,经相关 | 然而，有媒体消息，另一知情人士指出，HBN开始上市前早期准备应属属实，只是因处于初步阶段，加上信息保密和变数考量，企业通常不会过早公开。 从近年国货美妆的发展趋向来看，HBN未来走向IPO征途，进一步拥抱资本市场，几乎是必然的趋势。 01. 基于A醇奠定科学品牌胜势 延伸品类巩固品牌地位 资料显示，HBN创始人为姚哲男，现任品 ...

Core Viewpoint - The essence water market is rapidly evolving, with both international and domestic brands launching new products to capture consumer interest and meet the rising demand for multifunctional skincare solutions [2][4][19]. Market Trends - Major international brands like Lancôme and Estée Lauder are actively launching new essence water products, indicating a strategic focus on redefining skincare beginnings [2][5]. - The online essence water market has approached a scale of nearly 10 billion yuan in the first half of this year, marking it as one of the fastest-growing segments in facial care [2]. Product Characteristics - Essence water is positioned between toner and serum, offering high functionality with active ingredients and advanced penetration technology, addressing multiple skincare needs beyond basic hydration [4][7]. - The introduction of advanced technologies has significantly enhanced the performance of essence water in anti-aging, brightening, and repairing, leading to a shift in pricing towards the premium segment [7][19]. Consumer Insights - Consumers are increasingly seeking products that deliver multiple benefits, clear efficacy mechanisms, and sustainable practices, with a notable interest from younger demographics [14][15][16]. - The demand for essence water among consumers aged 18-24 is particularly high, with this group accounting for over 30% of the market [13]. Competitive Strategies - International brands are lowering entry barriers for younger consumers by offering essence water as an "entry-level premium product" at competitive prices [8][11]. - Brands are also leveraging essence water to drive sales across their entire product lines, enhancing cross-selling opportunities [11][19]. Domestic Brand Response - Chinese brands are focusing on building technological capabilities and differentiating their products through precise efficacy targeting and competitive pricing [19][23]. - Brands like HBN are investing in research to establish a technological moat, while others are developing unique formulations to cater to specific consumer needs [19][20][21]. Future Outlook - The essence water market is projected to grow at a compound annual growth rate of 9.2% from 2026 to 2033, indicating strong future potential [13]. - The competition in the essence water segment is expected to intensify, with brands needing to focus on genuine consumer needs and technological advancements to succeed [26].