Core Insights - The China International Import Expo (CIIE) serves as a platform for showcasing both domestic and international products, particularly focusing on traditional and cultural items, which resonate with younger consumers and break stereotypes [1][2]. Group 1: Domestic Cultural Products - The Jiangsu region showcased 55 key old brands and high-tech companies, with Suzhou's Song brocade being highlighted as a national intangible cultural heritage, achieving significant sales growth through the CIIE [2][3]. - The company Suzhou Shangjiu Kai Silk Technology Co., which specializes in Song brocade, reported a doubling of sales and over 100 million online search queries for their products [2]. - Other traditional crafts, such as Sichuan embroidery and Sichuan opera, are also gaining popularity, with innovative products like the "Sichuan Opera Fairy" lantern attracting attention at the expo [3][4]. Group 2: International Products - International products, including Peruvian blueberries and Malaysian durians, are finding a market in China, adapting to local preferences through the CIIE [7]. - Entrepreneurs like Li Chenyang, who transitioned from sports to e-commerce, have successfully leveraged the CIIE to sell handmade products, achieving significant sales growth [7][8]. - The Syrian ancient soap, a product with over 4,000 years of history, has become a bestseller in China, with annual sales exceeding 100,000 units, showcasing the effectiveness of the CIIE in introducing foreign products [10][11]. Group 3: Market Expansion and Opportunities - The CIIE has facilitated the expansion of traditional products into international markets, with companies like the New Zealand alpaca textile group experiencing a 300% increase in sales [10]. - The event has also provided support for exhibitors from least developed countries, offering free booths and training, which helps them tap into the Chinese market [11]. - The success stories of various international exhibitors highlight the CIIE as a global opportunity window for market entry and expansion [11].