2月1日晚，40余组自贡彩灯点亮法国布拉尼亚克市里图雷特公园，当地及欧洲其他国家的游客络绎 不绝进园欣赏彩灯，感受浓浓的中国味。记者从自贡市商务局获悉，今年春节期间，自贡在海外布展25 场灯会，包括法国、荷兰、美国、加拿大、日本等多个国家。 在法国就有布拉尼亚克、图瓦里等三场灯展，吸引大量欧洲民众前来观灯。其中，布拉尼亚克灯展 主要表现历史悠久的"中国文化""穿越时空的动物栖息地""飞跃世界的航空之城"等三大文化板块，萃取 中法传统文化元素，植入仿真或仿生动物、昆虫、花卉、卡通形象等，用非遗彩灯和现代光影互动的形 式，展现中法具有代表性的建筑、人文、民俗、科技、动物等。 "去年11月30日，法国布拉尼亚克·中国彩灯节在里图雷特公园开幕，自贡彩灯伴随法国游客一起走 过圣诞节和中国春节。"自贡灯彩集团董事局主席黄德春说。此次彩灯节是中法建交58周年友好交流的 重要内容之一，由中国人民对外友好协会和法国布拉尼亚克市政府主办，自贡灯彩集团承办，通过彩灯 讲述中国故事，传播中国声音，让法国民众感知中国、了解中国。 此外，荷兰恩斯赫德灯展展现神奇自然森林、动物世界以及圣诞游乐主题灯组；加拿大蒙特利尔灯 展主题为世界各地的 ...

Core Viewpoint - The article highlights the successful export of Sichuan's Zigong lanterns to Saint Petersburg, Russia, showcasing a blend of traditional culture and modern technology in the lantern designs [1] Group 1: Product Details - The shipment includes 10 sets of Zigong lanterns, featuring designs such as the auspicious horse lantern, Chinese dragon lantern, and phoenix lantern, which integrate traditional cultural elements with modern lighting technology [1] - The Chinese dragon lantern measures 15 meters in length and is constructed from thousands of pieces of colored silk, equipped with hundreds of LED lights, all handcrafted by artisans [1] Group 2: Logistics and Coordination - To ensure the successful export of the lanterns, the logistics team meticulously planned key nodes in the logistics and customs clearance processes, addressing the fragile nature of the lanterns with optimized packaging and loading solutions [1] - Prior communication and coordination with customs authorities from both China and Russia were established to efficiently resolve various customs challenges [1] Group 3: Additional Products - Alongside the Zigong lanterns, Chengdu's "Village Sugar" specialty products are also being shipped, with local "Village Sugar" events being launched across various districts in Chengdu to promote these products overseas [1]

Group 1 - Salt Edge County's mango and hawthorn dried fruits were showcased at the World Food Forum in Rome, highlighting the region's unique products on an international stage [1] - The local clothing of the Lisu ethnic group was featured at Paris Fashion Week, combining traditional culture with high-tech elements like robotics and AR technology [1] - Salt Edge County has the world's largest EB furnace cluster and ranks first in titanium reserves and third in vanadium reserves, indicating strong resource capabilities [3] Group 2 - Zigong is renowned for its colorful lanterns, holding 85% of the domestic market and 92% of the international market, with over 50 lantern exhibitions held abroad in the first half of the year [3] - The city is developing a hundred billion-level lantern industry and promotes the slogan "A lamp is a city, a city is a lamp" [3] - Qingbaijiang has transformed into an international trade hub due to the Chengdu International Railway Port, facilitating exports of various products including TCL screens and new energy vehicles [5] Group 3 - Jianyang has evolved from an agricultural county to a hub for air transport, attracting foreign investment and establishing a cold chain center for quick import and export of goods [7] - The development of these regions is attributed to policy support, technological investment, talent introduction, and local特色产业 [7] - Each area has its unique development strategy: Salt Edge relies on resources and culture, Zigong on intellectual property, Qingbaijiang on logistics, Qingshen on dual development, and Jianyang on geographical advantages [7]

Group 1: Cultural Development Achievements - Sichuan has made significant progress in cultural prosperity during the "14th Five-Year Plan" period, focusing on Xi Jinping's cultural thoughts and implementing central and provincial government policies [1] - The province has created over 200 unique propaganda brands, enhancing the dissemination of the Party's innovative theories through various channels, including grassroots events [2] - Sichuan has achieved a remarkable increase in the number of national civilized cities, reaching 20, which is four times the number at the end of the "13th Five-Year Plan" [3] Group 2: Cultural Heritage and Archaeology - Sichuan is recognized for its rich cultural heritage, with major archaeological discoveries including five new significant sites, contributing to the province's cultural influence [4][5] - The province has implemented over 20 local regulations for cultural heritage protection and allocated 1 billion yuan annually for key projects, enhancing public awareness of heritage preservation [5] Group 3: Cultural and Tourism Industry Growth - The cultural and related industries in Sichuan are projected to grow from 203.7 billion yuan in 2020 to over 280 billion yuan by 2024, with an average annual growth rate exceeding 8% [6] - Domestic tourist numbers and spending are expected to rise significantly, from 636 million visitors and 705.9 billion yuan in 2022 to 1.119 billion visitors and 1.76 trillion yuan by 2024 [6] Group 4: Events and Economic Impact - Sichuan has hosted over 230 events during the "14th Five-Year Plan," significantly boosting tourism and generating direct economic benefits of 330 million yuan [7] - The Chengdu Universiade attracted over 220,000 attendees, leading to consumption of 2.363 billion yuan, showcasing the strong economic impact of sporting events [7]

Core Insights - The China International Import Expo (CIIE) serves as a platform for showcasing both domestic and international products, particularly focusing on traditional and cultural items, which resonate with younger consumers and break stereotypes [1][2]. Group 1: Domestic Cultural Products - The Jiangsu region showcased 55 key old brands and high-tech companies, with Suzhou's Song brocade being highlighted as a national intangible cultural heritage, achieving significant sales growth through the CIIE [2][3]. - The company Suzhou Shangjiu Kai Silk Technology Co., which specializes in Song brocade, reported a doubling of sales and over 100 million online search queries for their products [2]. - Other traditional crafts, such as Sichuan embroidery and Sichuan opera, are also gaining popularity, with innovative products like the "Sichuan Opera Fairy" lantern attracting attention at the expo [3][4]. Group 2: International Products - International products, including Peruvian blueberries and Malaysian durians, are finding a market in China, adapting to local preferences through the CIIE [7]. - Entrepreneurs like Li Chenyang, who transitioned from sports to e-commerce, have successfully leveraged the CIIE to sell handmade products, achieving significant sales growth [7][8]. - The Syrian ancient soap, a product with over 4,000 years of history, has become a bestseller in China, with annual sales exceeding 100,000 units, showcasing the effectiveness of the CIIE in introducing foreign products [10][11]. Group 3: Market Expansion and Opportunities - The CIIE has facilitated the expansion of traditional products into international markets, with companies like the New Zealand alpaca textile group experiencing a 300% increase in sales [10]. - The event has also provided support for exhibitors from least developed countries, offering free booths and training, which helps them tap into the Chinese market [11]. - The success stories of various international exhibitors highlight the CIIE as a global opportunity window for market entry and expansion [11].

Core Viewpoint - Sichuan is actively promoting the protection and utilization of cultural heritage, with a series of conferences and forums aimed at discussing and enhancing cultural heritage preservation and innovation [1][2]. Group 1: Cultural Heritage Protection Initiatives - Sichuan prioritizes cultural heritage protection through systematic legislation, policy support, and talent development, achieving significant progress in recent years [2][3]. - The introduction of laws such as the "Sichuan Provincial World Heritage Protection Regulations" and the "Sichuan Provincial Intangible Cultural Heritage Regulations" has established a comprehensive protection system [2]. - The "Chengdu Model" for cultural heritage protection, which integrates archaeological exploration into land transfer processes, has been recognized as a national innovation [3]. Group 2: Integration with Urban Development - Sichuan is exploring ways to integrate cultural heritage protection with urban construction and economic development, launching pilot projects to support comprehensive heritage protection [3][4]. - The establishment of cultural ecological protection zones aims to balance the preservation of intangible cultural heritage with socio-economic development [4]. Group 3: Cultural Heritage Transmission and Innovation - Sichuan is committed to the creative transformation and innovative development of traditional culture, establishing research institutes and promoting cultural activities to enhance public engagement [5][6]. - The use of digital technologies, such as AR and VR, is being employed to bring cultural heritage to life, enhancing visitor experiences at various cultural sites [6][7]. Group 4: Economic Impact and Tourism Development - Cultural heritage is being transformed into quality tourism resources, with significant revenue generated from ticket sales and cultural products [8]. - In 2024, ticket and cultural product revenues from the Sanxingdui Museum are projected to reach 3.3 billion and 200 million respectively, highlighting the economic potential of cultural heritage [8]. Group 5: Global Cultural Exchange - Sichuan's cultural heritage is being showcased internationally, with events planned in various countries to promote cultural exchange and understanding [9]. - The global reach of Sichuan's cultural products, such as the Zigong Lanterns, demonstrates the province's role in spreading Chinese culture worldwide [9]. Group 6: Future Directions - Sichuan aims to continue enhancing cultural heritage protection efforts, contributing to the province's development and cultural identity [10].

Group 1 - The protection and utilization of Sanxingdui cultural relics reflect Sichuan's efforts to enhance cultural heritage preservation and transmission [3][5] - Since the 18th National Congress, Xi Jinping has emphasized the importance of cultural heritage protection, urging for increased national support and talent development [3][4] - Sichuan has established a cultural heritage protection research framework, with 23 key projects focused on the inheritance and development of traditional Chinese culture [6][7] Group 2 - The province has discovered over 4,000 new cultural relics through the Fourth National Cultural Relics Census, contributing to a comprehensive urban and rural cultural heritage protection system [6][8] - The implementation of digital technologies in cultural heritage preservation and display has enhanced visitor experiences, such as the immersive archaeological simulations at the Sanxingdui Museum [7][8] - Sichuan's cultural heritage is being promoted globally, with exhibitions in countries like Greece and the U.S., showcasing the unique aspects of ancient Shu civilization [8][9]