Core Insights - The China International Import Expo (CIIE) serves as a platform for showcasing both domestic and international products, particularly focusing on traditional and cultural items, which resonate with younger consumers and break stereotypes [1][2]. Group 1: Domestic Cultural Products - The Jiangsu region showcased 55 key old brands and high-tech companies, with Suzhou's Song brocade being highlighted as a national intangible cultural heritage, achieving significant sales growth through the CIIE [2][3]. - The company Suzhou Shangjiu Kai Silk Technology Co., which specializes in Song brocade, reported a doubling of sales and over 100 million online search queries for their products [2]. - Other traditional crafts, such as Sichuan embroidery and Sichuan opera, are also gaining popularity, with innovative products like the "Sichuan Opera Fairy" lantern attracting attention at the expo [3][4]. Group 2: International Products - International products, including Peruvian blueberries and Malaysian durians, are finding a market in China, adapting to local preferences through the CIIE [7]. - Entrepreneurs like Li Chenyang, who transitioned from sports to e-commerce, have successfully leveraged the CIIE to sell handmade products, achieving significant sales growth [7][8]. - The Syrian ancient soap, a product with over 4,000 years of history, has become a bestseller in China, with annual sales exceeding 100,000 units, showcasing the effectiveness of the CIIE in introducing foreign products [10][11]. Group 3: Market Expansion and Opportunities - The CIIE has facilitated the expansion of traditional products into international markets, with companies like the New Zealand alpaca textile group experiencing a 300% increase in sales [10]. - The event has also provided support for exhibitors from least developed countries, offering free booths and training, which helps them tap into the Chinese market [11]. - The success stories of various international exhibitors highlight the CIIE as a global opportunity window for market entry and expansion [11].

Core Viewpoint - Sichuan is actively promoting the protection and utilization of cultural heritage, with a series of conferences and forums aimed at discussing and enhancing cultural heritage preservation and innovation [1][2]. Group 1: Cultural Heritage Protection Initiatives - Sichuan prioritizes cultural heritage protection through systematic legislation, policy support, and talent development, achieving significant progress in recent years [2][3]. - The introduction of laws such as the "Sichuan Provincial World Heritage Protection Regulations" and the "Sichuan Provincial Intangible Cultural Heritage Regulations" has established a comprehensive protection system [2]. - The "Chengdu Model" for cultural heritage protection, which integrates archaeological exploration into land transfer processes, has been recognized as a national innovation [3]. Group 2: Integration with Urban Development - Sichuan is exploring ways to integrate cultural heritage protection with urban construction and economic development, launching pilot projects to support comprehensive heritage protection [3][4]. - The establishment of cultural ecological protection zones aims to balance the preservation of intangible cultural heritage with socio-economic development [4]. Group 3: Cultural Heritage Transmission and Innovation - Sichuan is committed to the creative transformation and innovative development of traditional culture, establishing research institutes and promoting cultural activities to enhance public engagement [5][6]. - The use of digital technologies, such as AR and VR, is being employed to bring cultural heritage to life, enhancing visitor experiences at various cultural sites [6][7]. Group 4: Economic Impact and Tourism Development - Cultural heritage is being transformed into quality tourism resources, with significant revenue generated from ticket sales and cultural products [8]. - In 2024, ticket and cultural product revenues from the Sanxingdui Museum are projected to reach 3.3 billion and 200 million respectively, highlighting the economic potential of cultural heritage [8]. Group 5: Global Cultural Exchange - Sichuan's cultural heritage is being showcased internationally, with events planned in various countries to promote cultural exchange and understanding [9]. - The global reach of Sichuan's cultural products, such as the Zigong Lanterns, demonstrates the province's role in spreading Chinese culture worldwide [9]. Group 6: Future Directions - Sichuan aims to continue enhancing cultural heritage protection efforts, contributing to the province's development and cultural identity [10].

Group 1 - The protection and utilization of Sanxingdui cultural relics reflect Sichuan's efforts to enhance cultural heritage preservation and transmission [3][5] - Since the 18th National Congress, Xi Jinping has emphasized the importance of cultural heritage protection, urging for increased national support and talent development [3][4] - Sichuan has established a cultural heritage protection research framework, with 23 key projects focused on the inheritance and development of traditional Chinese culture [6][7] Group 2 - The province has discovered over 4,000 new cultural relics through the Fourth National Cultural Relics Census, contributing to a comprehensive urban and rural cultural heritage protection system [6][8] - The implementation of digital technologies in cultural heritage preservation and display has enhanced visitor experiences, such as the immersive archaeological simulations at the Sanxingdui Museum [7][8] - Sichuan's cultural heritage is being promoted globally, with exhibitions in countries like Greece and the U.S., showcasing the unique aspects of ancient Shu civilization [8][9]