2月3日，工业和信息化部正式公布2025年度"中国消费名品"名单，全国共有276个优秀品牌脱颖而出，涵盖轻工、纺织、食品、医药四大关键民生消费领 域。其中，山东景芝白酒有限公司申报的"景芝"品牌，凭借其深厚的文化底蕴、卓越的产品品质与广泛的市场认可，成功入选并荣获"历史经典品牌"这一 殊荣，本次入选的还有"汾酒""洋河""古井贡""剑南春"等品牌。 | 发文机关:工业和信息化部办公厅 | | | --- | --- | | 标 题： 工业和信息化部办公厅关于公布2025年度中国消费名品名单的通知 | | | 发文字号: 工信厅消费函〔2026〕37号 | | | 成文日期： 2026-01-27 | 发布日期: 2026-02-03 | | 发布机构:工业和信息化部 | 分 类:产业政策 | | | | | 序号 | 品牌名称 | 申报单位 | 备注 | | --- | --- | --- | --- | | | | 历史经典 | | | 1 | 六必居 | 北京六必居食品有限公司 | | | 2 | 祥禾婷婷铺 | 天津鸿宝祥食品科技有限公司 | | | 3 | 汾酒 | 山西杏花村汾酒厂股份有限公司 | ...

Core Viewpoint - Gujinggongjiu showcased its "Four Products and Six Aromas" all-star lineup at the 2025 Spring Sugar and Wine Fair, combining traditional and modern elements to highlight its brand history and innovative spirit [1][3] Group 1: Product Showcase - Gujinggongjiu presented a full range of products, including its best-selling original raw liquor and international new products, catering to diverse market demands and providing high-quality collaboration opportunities for customers [1] - The highlight of the fair was the introduction of Gujinggongjiu's eighth generation, which inherits the legacy of the brand's first national gold award in 1963, showcasing traditional brewing methods and significant market potential [5] - The launch of Laoci Gong, a popular national liquor, demonstrated Gujinggongjiu's strong consumer base, utilizing traditional solid-state fermentation and high-quality grains to gain widespread recognition in the market [6] Group 2: Health Industry Engagement - Gujinggongjiu is strategically entering the "liquor + health" industry by launching innovative products such as health wines and herbal enzymes, aiming to capture opportunities in the trillion-dollar health consumption market [8] Group 3: Brand Collaboration and Innovation - Mingguang Liquor, in partnership with Gujinggongjiu, showcased unique products like Ming Green Liquid, which uses protected geographical indication ingredients, attracting significant attention at the fair [9][11] - The fair featured interactive experiences, including a blind tasting challenge, allowing visitors to engage with the brand and reminisce about the golden years of the liquor industry [12] Group 4: Market Dynamics and Opportunities - The Spring Sugar and Wine Fair serves as a communication platform between liquor companies and distributors, helping them find new profit growth points amid industry adjustments [13]