大会上，中国非处方药物协会会长刘沛在致辞中提到，中医药作为中华文明的瑰宝，OTC行业作为健康 服务体系的重要组成部分，肩负着推动产业高质量发展、服务全民健康的使命。"我们要以政策为导 向，坚持创新驱动，走国际化发展道路，让中国品牌立起来、走出去。" 拜耳健康消费品中国区总经理何勇认为，政策法规始终以"患者为中心"，应围绕患者需求展开：一是保 障患者的选择权，通过处方药转OTC等路径丰富产品的可获得性；二是保障患者的知情权，提升药品包 装和说明书的可理解性；三是推动国际接轨，让经海外主流市场多年临床使用验证的安全有效的OTC产 品更快进入中国市场，提升患者健康管理的可及性与便利性。 津药达仁堂集团股份有限公司零售事业部总经理陈健旭表示，如今大众对中医药的需求已从"治 病"向"日常健康管理"延伸，具体表现为三个转变：一是购买场景从"生病后对症选购"转向"日常预防、 慢病调理、养生保健"；二是决策依据从"单纯看疗效"转向"成分安全、配方温和、品牌背书"；三是消 费群体扩展，年轻人加入中医药消费阵营。这为中医药行业带来三大机遇：一是细分品类受关注，如节 气养生、睡眠调理、免疫提升等主题产品需求增长明显；二是服务型消费 ...

Core Points - The first World Brand Conference was held in Hong Kong, attended by nearly 500 participants including entrepreneurs and consuls [1] - The International Brand Academy announced its establishment in Hong Kong, aiming to create an international brand evaluation system and a product ranking list named after Hong Kong [1] - Hong Kong's Chief Executive emphasized the city's unique advantages under "One Country, Two Systems" to support mainland brands in going global [1] - The government is committed to maintaining a robust intellectual property protection system to enhance Hong Kong's role as a regional IP trading center [1] - The conference aims to leverage Hong Kong's strengths in brand design, marketing, and quality testing to enhance China's influence in the international branding arena [1] Goals and Initiatives - The organizers set three main objectives: to apply to the UN for Hong Kong to be the permanent host of "World Brand Day," and to establish various festivals, seminars, and trade events [2] - The International Brand Academy, in collaboration with the government and business associations, aims to host a "World Brand and Intellectual Property Trading Fair" in Hong Kong [2] - There is a focus on building a world-class brand testing and certification system, along with an intellectual property protection mechanism, to release a brand ranking list named after Hong Kong [2]