Core Insights - The eighth "Belt and Road" Traditional Chinese Medicine (TCM) Development Forum and the third OTC Brand Conference were held in Hangzhou, focusing on high-quality development in the context of the Belt and Road Initiative [2] - The forum aimed to create a high-quality platform for international exchange in TCM and OTC brands, emphasizing the integration of government, industry, academia, research, and application [2] - The OTC market in China is projected to exceed 300 billion yuan by 2024, with a compound annual growth rate of 4.6% from 2018 to 2024 [3] Group 1 - The forum gathered representatives from various countries, international organizations, regulatory bodies, industry leaders, and experts to discuss TCM innovation and the upgrading of OTC brands [2] - The president of the China Non-Prescription Drug Association highlighted the importance of TCM and the OTC industry in promoting high-quality development and public health [2] - Bayer's general manager emphasized the need for patient-centered policies that enhance product accessibility and understanding [2] Group 2 - The demand for TCM has shifted from "treating illness" to "daily health management," with consumers increasingly focusing on preventive care and wellness [3] - There are three emerging opportunities in the TCM industry: increased attention to niche categories, a rise in service-oriented consumption, and the integration of online and offline channels for consumer engagement [3] - The association aims to promote the healthy development of the OTC industry and enhance the global presence of Chinese OTC and TCM brands [3]

Core Points - The first World Brand Conference was held in Hong Kong, attended by nearly 500 participants including entrepreneurs and consuls [1] - The International Brand Academy announced its establishment in Hong Kong, aiming to create an international brand evaluation system and a product ranking list named after Hong Kong [1] - Hong Kong's Chief Executive emphasized the city's unique advantages under "One Country, Two Systems" to support mainland brands in going global [1] - The government is committed to maintaining a robust intellectual property protection system to enhance Hong Kong's role as a regional IP trading center [1] - The conference aims to leverage Hong Kong's strengths in brand design, marketing, and quality testing to enhance China's influence in the international branding arena [1] Goals and Initiatives - The organizers set three main objectives: to apply to the UN for Hong Kong to be the permanent host of "World Brand Day," and to establish various festivals, seminars, and trade events [2] - The International Brand Academy, in collaboration with the government and business associations, aims to host a "World Brand and Intellectual Property Trading Fair" in Hong Kong [2] - There is a focus on building a world-class brand testing and certification system, along with an intellectual property protection mechanism, to release a brand ranking list named after Hong Kong [2]