2月2日，广药集团品牌战略大会在广州珠水之畔召开。中国广告协会会长、国际广告协会全球副主席张国华，人民日报社广东分社社委罗艾桦，中央广播 电视总台广东总站原党委副书记彭小毛，广东广播电视台党委副书记、副台长钟世勋，张家界市政府副市长汪涛等嘉宾应邀出席，并与来自人民日报社、 新华社、央视总台、《财富》杂志、凤凰卫视、腾讯、抖音、小红书、新浪微博等媒体代表，以及复旦大学、华南理工大学等高校学者一道，共同为广药 集团谋划"十五五"品牌发展新篇章。 （大会现场） 广药集团党委书记、董事长李小军，党委副书记、副董事长、总经理陈杰辉等集团及上市公司领导出席会议。本次大会以深入学习贯彻党中央关于品牌强 国建设的战略部署为核心，围绕落实广州市高质量发展要求展开研讨，旨在凝聚各界智慧，以扎实举措奋力推进"再造一个广药"的战略目标。 战略启新篇：发布"十五五"品牌战略规划，再造一个广药 大会伊始，李小军发表了题为《擎旗奋进 品牌致远》的主旨讲话。他指出，品牌建设已从"锦上添花"跃升为"关乎生存与发展"的核心战略。为此，广药 集团在去年专门新组建了"品牌运营部"，更在此次大会上正式成立"广药集团品牌战略委员会"，标志着广药集团品牌 ...

2月3日，工业和信息化部正式公布2025年度"中国消费名品"名单，全国共有276个优秀品牌脱颖而出，涵盖轻工、纺织、食品、医药四大关键民生消费领 域。其中，山东景芝白酒有限公司申报的"景芝"品牌，凭借其深厚的文化底蕴、卓越的产品品质与广泛的市场认可，成功入选并荣获"历史经典品牌"这一 殊荣，本次入选的还有"汾酒""洋河""古井贡""剑南春"等品牌。 | 发文机关:工业和信息化部办公厅 | | | --- | --- | | 标 题： 工业和信息化部办公厅关于公布2025年度中国消费名品名单的通知 | | | 发文字号: 工信厅消费函〔2026〕37号 | | | 成文日期： 2026-01-27 | 发布日期: 2026-02-03 | | 发布机构:工业和信息化部 | 分 类:产业政策 | | | | | 序号 | 品牌名称 | 申报单位 | 备注 | | --- | --- | --- | --- | | | | 历史经典 | | | 1 | 六必居 | 北京六必居食品有限公司 | | | 2 | 祥禾婷婷铺 | 天津鸿宝祥食品科技有限公司 | | | 3 | 汾酒 | 山西杏花村汾酒厂股份有限公司 | ...

Core Viewpoint - The article discusses the strategic brand development plan of Guangzhou Pharmaceutical Group (广药集团) during its brand strategy conference, emphasizing the importance of brand building as a core strategy for survival and growth in the current market environment [3][5]. Group 1: Brand Strategy and Planning - The conference marked the launch of the "15th Five-Year" brand strategy plan, aiming to "recreate a new Guangzhou Pharmaceutical" [3]. - The core brand strategy is defined as "one lead, dual drive, and three-dimensional empowerment," focusing on strategic leadership, value and innovation, and brand empowerment across products, industries, and ecosystems [3][5]. - The "1+6" brand management framework was introduced, which includes a comprehensive brand strategy plan and six key strategic initiatives to enhance brand positioning, communication, culture, governance, organizational support, and talent development [5]. Group 2: Collaboration and Ecosystem Building - The establishment of the Guangzhou Pharmaceutical Group Brand Strategy Committee was announced, which includes top experts as consultants to enhance brand development [6][7]. - A strategic partnership was formed with 16 national-level platforms and leading media to create a collaborative ecosystem for brand communication [7]. - The "National Advertising Research Institute Brand Demonstration Construction (Guangzhou) Practice Base" was unveiled to promote deep integration of industry, academia, and research in brand development [9]. Group 3: Recognition and Future Directions - The conference recognized outstanding brand development cases for 2025, showcasing successful projects that blend tradition with innovation [13][14]. - An interactive salon was held to explore the future of the Guangzhou Pharmaceutical brand, featuring discussions on sustainable development and practical insights from industry experts [15][17]. - A follow-up meeting focused on transforming strategic blueprints into actionable collaborations, emphasizing transparency and long-term partnerships [19].

Core Insights - The eighth "Belt and Road" Traditional Chinese Medicine (TCM) Development Forum and the third OTC Brand Conference were held in Hangzhou, focusing on high-quality development in the context of the Belt and Road Initiative [2] - The forum aimed to create a high-quality platform for international exchange in TCM and OTC brands, emphasizing the integration of government, industry, academia, research, and application [2] - The OTC market in China is projected to exceed 300 billion yuan by 2024, with a compound annual growth rate of 4.6% from 2018 to 2024 [3] Group 1 - The forum gathered representatives from various countries, international organizations, regulatory bodies, industry leaders, and experts to discuss TCM innovation and the upgrading of OTC brands [2] - The president of the China Non-Prescription Drug Association highlighted the importance of TCM and the OTC industry in promoting high-quality development and public health [2] - Bayer's general manager emphasized the need for patient-centered policies that enhance product accessibility and understanding [2] Group 2 - The demand for TCM has shifted from "treating illness" to "daily health management," with consumers increasingly focusing on preventive care and wellness [3] - There are three emerging opportunities in the TCM industry: increased attention to niche categories, a rise in service-oriented consumption, and the integration of online and offline channels for consumer engagement [3] - The association aims to promote the healthy development of the OTC industry and enhance the global presence of Chinese OTC and TCM brands [3]

Core Points - The first World Brand Conference was held in Hong Kong, attended by nearly 500 participants including entrepreneurs and consuls [1] - The International Brand Academy announced its establishment in Hong Kong, aiming to create an international brand evaluation system and a product ranking list named after Hong Kong [1] - Hong Kong's Chief Executive emphasized the city's unique advantages under "One Country, Two Systems" to support mainland brands in going global [1] - The government is committed to maintaining a robust intellectual property protection system to enhance Hong Kong's role as a regional IP trading center [1] - The conference aims to leverage Hong Kong's strengths in brand design, marketing, and quality testing to enhance China's influence in the international branding arena [1] Goals and Initiatives - The organizers set three main objectives: to apply to the UN for Hong Kong to be the permanent host of "World Brand Day," and to establish various festivals, seminars, and trade events [2] - The International Brand Academy, in collaboration with the government and business associations, aims to host a "World Brand and Intellectual Property Trading Fair" in Hong Kong [2] - There is a focus on building a world-class brand testing and certification system, along with an intellectual property protection mechanism, to release a brand ranking list named after Hong Kong [2]