Core Insights - The high-end liquor market is witnessing a "Zodiac War" as companies prepare for the Spring Festival, with Gujinggongjiu launching its Year of the Horse commemorative liquor, marking the sixth consecutive year of Zodiac product releases [1][7] - The Year of the Horse liquor emphasizes cultural value and quality, aligning with consumer expectations for deeper cultural engagement and product significance [1][8] Group 1: Product Launch and Cultural Significance - Gujinggongjiu's Year of the Horse liquor is designed around the concept of "Dragon Horse Spirit," moving beyond traditional Zodiac representations to embody philosophical depth and contemporary resonance [2] - The product features a unique design with a classic dragon motif and an abstract horse silhouette, symbolizing success and opportunity, while the color "Flowing Gold" represents rare talent and auspiciousness [2] Group 2: Quality and Craftsmanship - The Year of the Horse liquor is built on a foundation of traditional brewing techniques, utilizing a historical Ming Dynasty cellar and a meticulous selection process that includes a 180-day fermentation period [3] - The commitment to quality is further validated by a panel of nine national judges who ensure that each bottle meets high standards of flavor and balance [3] Group 3: Market Positioning and Value Proposition - Gujinggongjiu has created a value system for the Year of the Horse liquor that includes scarcity, collectibility, and targeted consumption scenarios, with 12,000 bottles available online, each with a unique identification number [4] - The product is positioned for three key scenarios: as a gift for important guests, a New Year celebration item, and a collectible investment, effectively targeting the premium liquor market [4] Group 4: Industry Trends and Future Outlook - The Zodiac liquor market is evolving into a phase focused on cultural depth and quality, with Gujinggongjiu establishing a clear high-end product line over six years of consistent Zodiac releases [7] - The Year of the Horse liquor resonates with contemporary societal sentiments of perseverance and self-improvement, positioning it as more than just a seasonal product but as a symbol of positive aspirations [8] - With the addition of this product, Gujinggongjiu enhances its presence in the high-end liquor market, aiming to be a leading advocate of "Chinese New Year culture" [8]

Core Viewpoint - The article highlights the cultural significance of horses in Chinese tradition and how it is embodied in the newly launched "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine," which merges Chinese New Year culture with liquor culture [2][11]. Group 1: Product Overview - The "Ancient Well Tribute Wine Year Original Ancient 20 Year of the Horse Zodiac Commemorative Wine" is designed to convey blessings of the "Dragon Horse Spirit" and reflects Eastern aesthetic charm [2][4]. - This commemorative wine is limited to 12,000 bottles, each accompanied by a unique certificate and identification number, emphasizing its collectible value [10]. Group 2: Cultural Significance - The horse symbolizes vitality and courage in Chinese culture, with phrases like "马到成功" (success comes swiftly) reflecting the aspirations of the people [5][6]. - Zodiac wines have transcended ordinary liquor to become cultural symbols that encapsulate blessings and memories, particularly during family gatherings [11][14]. Group 3: Production Quality - The wine is crafted using a 180-day fermentation process and incorporates a traditional brewing technique that has been passed down for over 1,800 years, ensuring high quality [7][9]. - The production process involves meticulous selection and fermentation in ancient cellars, which are rich in beneficial microorganisms, enhancing the wine's flavor [7][8]. Group 4: Market Strategy - The launch of the zodiac wine aligns with the company's long-term cultural strategy, aiming to elevate brand value through deeper cultural narratives [16][17]. - The company has been actively engaging in cultural events and collaborations, such as partnering with the Spring Festival Gala, to strengthen its connection with traditional Chinese customs [16].