粉丝越来越操心，播放越来越冷清，人们关注新项目更胜于在播剧，2025年的古偶仍在艰难求索。 首先是影视寒冬拉高试错成本，无论成熟流量还是半熟待爆，越来越承受不起扑剧的代价。这也促使粉丝不断加大投入，砸成倍的钱、操成倍的心。 前者为视频网站撑起了云包场模式，后者则令粉丝"监工"不断前置。继"路透监工"（在剧集拍摄阶段通过路透掌握妆造状态、拍摄进度、有无飞页等）之 后，越来越多流量粉圈试图在艺人接戏、幕后组局方面争夺知情权、话语权乃至掌控权。 2025古偶导演成绩单 古偶导演更新换代并非全无进展。在今年迄今为止播出的30余部古偶中，由港导执导的仅有7部，其中林玉芬的《无忧渡》还是2022年拍摄的积压剧。 唯一一位有两部新作的港导是朱锐斌。一为流量花白鹿的仙侠剧《白月梵星》，一为桃太子陈哲远主演的《一笑随歌》。两部都是杀青到上线相隔不到一 年的新剧，足见朱导在B端地位犹在。 从质量上来说，尽管《无忧渡》的复古风颇受好评，朱锐斌也获赞"审美有进步"，港导的"行活儿"标签还是未被动摇。 何澍培之于《千朵桃花一世开》、李慧珠之于《朝雪录》、蒋家骏之于《锦月如歌》，只能说无功无过。陈家霖（74年生人，代表作《陈情令》《神 ...

Core Viewpoint - The article discusses the ongoing trend of actors in the ancient costume drama genre, highlighting that despite attempts at transformation, the industry remains dominated by established figures in realistic dramas, indicating a stagnation in opportunities for new talent [1] Group 1 - The actors mentioned, including Yang Mi, Liu Shishi, Tang Yan, and Zhao Liying, are still actively participating in ancient costume dramas, reminiscent of the 2010s [1] - The article suggests that while there have been numerous discussions about transformation, the barriers to entry in realistic themes are high, with established actors like Sun Li and Hai Qing dominating this space [1] - It is implied that the industry is aware of the superficial nature of these transformations, as genuine opportunities have been constrained by existing industry rules [1]

Core Viewpoint - The ancient costume drama genre, while mature and a key player in China's overseas content, faces challenges of innovation and audience fatigue due to formulaic storytelling and character development [1][2]. Group 1: Innovation Challenges - Recent popular ancient costume dramas like "Book of Dreams" have set new viewership records for 2025 but struggle with maintaining narrative quality as the plot becomes predictable and repetitive [1]. - The "tiger head, snake tail" phenomenon is common among recent ancient costume dramas, where initial creativity fails to sustain throughout the series, leading to viewer disengagement [1][2]. - The integration of modern psychological principles in dramas like "Eternal Night Star River" and "Palm Heart" shows initial promise but ultimately falls short in delivering a cohesive story [1]. Group 2: Production and Narrative Issues - The trend of borrowing elements from short dramas has led to a loss of the unique immersive experience that long dramas traditionally offer, resulting in fragmented storytelling [2]. - The production process, characterized by a conveyor-belt approach, often compromises the quality of the script, as multiple writers contribute to a single project, leading to inconsistencies in narrative and character development [2]. - The core appeal of ancient costume dramas lies in emotional depth and character growth, which is jeopardized when the focus shifts to quick, superficial storytelling [2]. Group 3: Future Directions - There is a need for ancient costume dramas to balance innovation with strong storytelling and character development, ensuring that new ideas are built on a solid foundation of narrative quality [3]. - A long-term perspective that respects creative processes and integrates innovation with coherent storytelling is essential for the genre's continued success [3].