研究所： 证券分析师： 杨仁文 S0350521120001 yangrw@ghzq.com.cn 证券分析师： 方博云 S0350521120002 fangby@ghzq.com.cn 2025 年 05 月 15 日 公司研究 评级：买入(维持) [Table_Title] 现金投资+战略合作 52TOYS，强化 IP 衍生品业 务布局 ——万达电影（002739）公司点评 最近一年走势 | 相对沪深 | 300 | 表现 | 2025/05/15 | | | --- | --- | --- | --- | --- | | 表现 | | 1M | 3M | 12M | | 万达电影 | | -6.0% | -19.8% | -22.2% | | 沪深 300 | | 3.9% | -0.8% | 7.8% | | 市场数据 | 2025/05/15 | | --- | --- | | 当前价格（元） | 10.64 | | 52 周价格区间（元） | 8.90-14.25 | | 总市值（百万） | 22,469.33 | | 流通市值（百万） | 22,188.50 | | 总股本（万股） | 211 ...

Group 1 - Wanda Film, known as the "first stock of cinema chains," is seeking new opportunities through an investment in Beijing Lezi Tiancheng Cultural Development Co., Ltd., with a total investment of 144 million yuan for a 7% stake [1][9] - The investment is aimed at enhancing the IP derivative product layout, leveraging the new brand "Shiguangli" to attract younger consumers and increase non-ticket revenue [9][6] - The company reported a significant decline in revenue and net profit for 2024, with total revenue of approximately 12.36 billion yuan, down over 15%, and a net profit loss of 940 million yuan, a decrease of about 203% [2][4] Group 2 - The cinema industry is facing challenges, with a notable drop in audience numbers, particularly among younger viewers, whose attendance decreased from 25.4% in 2023 to 17% during the recent May Day holiday [4][6] - To attract younger audiences, Wanda Film is introducing new products and experiences, including trendy popcorn flavors and partnerships with beverage brands, aiming to open over 300 new stores within its cinemas [6][8] - The investment in 52TOYS, a player in the trendy toy market, is seen as a strategic move to tap into the growing demand for collectible toys, with the global market expected to grow significantly in the coming years [10][12]