9月8日，京东超市11周年庆典于北京隆重举行，全球400余家快消行业品牌代表共聚一堂，共同探讨零 售行业当前的新趋势与新机遇。 会后，可口可乐大中华及蒙古区总裁Gilles Leclerc接受了专访，分享了双方长达14年的合作历程和未来 深化战略协作的规划，共同引领零售行业实现新增长。 谈及双方合作，Gilles Leclerc表示，作为一家拥有139年历史的全球品牌，可口可乐与京东自2012年开 展合作以来，已经走过14个年头，京东超市不仅是可口可乐重要的商业伙伴，更是其深入理解中国消费 者、推进本土化创新的学习伙伴。 面对零售行业的新挑战与新机遇，Gilles Leclerc强调，双方将从场景营销、数据驱动、全域生态三大维 度进一步深化与京东超市的合作，实现战略协同与价值共创。 在场景营销方面，未来将与京东超市共同携手，依据消费者需求，围绕春节、奥运、FIFA等国民级IP展 开深度联动，打造更具感染力的品牌活动。同时，依托京东PLUS会员体系，以及会员专属产品、定制 化服务等，助力可口可乐精准触达高净值用户，提升用户忠诚度和复购率，进而升级全场景营销体验。 在数据驱动方面，中国消费者需求变化迅速，京东超市 ...

Core Insights - The company reported a revenue of RMB 12.278 billion for the first half of 2025, representing an 8.3% year-on-year increase [1] - Adjusted EBITDA reached RMB 1.787 billion, up 6.2% compared to the previous year [1] - Profit attributable to shareholders was RMB 578 million, reflecting a 2.23% increase year-on-year, with earnings per share at 20.66 cents [1] Product and Market Performance - The company is authorized to operate Coca-Cola products across 19 provincial administrative regions, offering a diverse range of 10 categories and 25 brands [1] - Sales of Coca-Cola products continued to grow, with significant revenue acceleration compared to the overall market in mainland China, reinforcing the company's market leadership and competitive strength [1] - The smart retail business experienced rapid expansion, maintaining the top position in the industry during the reporting period [1] Future Outlook - The company aims to become a world-class food and beverage group, focusing on enhancing product pricing and developing non-Coca-Cola product lines, which also saw revenue growth during the year [1]