Investment Rating - The report maintains a "Buy" rating for the company with a target price of HKD 70, representing a potential upside of 36% from the current price of HKD 51.6 [1][3]. Core Insights - The company has demonstrated significant revenue and profit growth driven by its AI capabilities and overseas business commercialization, achieving a revenue of RMB 32.6 billion in Q1 2025, a year-on-year increase of 10.9% [3]. - The adjusted net profit for Q1 2025 reached RMB 4.6 billion, reflecting a year-on-year growth of 4.4%, with an adjusted net profit margin of 14.0% [3]. - The company’s DAU (Daily Active Users) and MAU (Monthly Active Users) reached historical highs of 408 million and 712 million, respectively, indicating enhanced user engagement [3]. Financial Performance Summary - Total revenue projections for the fiscal years 2023 to 2027 are as follows: - 2023: RMB 113.47 billion - 2024: RMB 126.90 billion - 2025: RMB 141.35 billion - 2026: RMB 153.97 billion - 2027: RMB 165.08 billion - The revenue growth rates are projected at 20.5% for 2023, 11.8% for 2024, and gradually declining to 7.2% by 2027 [2][15]. - Net profit is expected to grow from RMB 6.40 billion in 2023 to RMB 24.69 billion by 2027, with a notable increase of 139.8% in 2024 [2][15]. Business Segments - Online marketing services generated RMB 18 billion in Q1 2025, accounting for 55.1% of total revenue, with significant growth driven by content consumption and local life services [3]. - Live streaming revenue in Q1 2025 was RMB 9.8 billion, showing a year-on-year increase of 14.4%, while overseas business revenue reached RMB 1.3 billion, marking a 32.7% increase [3]. - The company’s AI solutions, particularly the "可靈 AI" platform, generated over RMB 150 million in revenue in Q1 2025, with a global user base exceeding 22 million [3]. Shareholder Returns - The company has repurchased approximately HKD 14.2 billion worth of shares in Q1 2025, representing about 0.68% of the total share capital, as part of its commitment to enhancing shareholder returns [3].

Market Overview - The Hang Seng Index is expected to rise to 24,300 points due to the easing of trade tensions between China and the US, with tariffs on Chinese imports reduced from 145% to 30% and on US imports from 125% to 10% for a period of 90 days [2] - The Chinese government is implementing a series of financial policies to stabilize the market, including interest rate cuts and structural monetary policy tools, which are expected to boost investor confidence in the mainland economy [2] Company Performance - Kuaishou (1024) reported a 11% year-on-year revenue increase in Q1, with adjusted profit rising 4%, driven by the commercialization of its AI technology, contributing 150 million RMB in revenue for the quarter [4][10] - Xiaomi (1810) saw a 47.4% year-on-year revenue growth in Q1, with adjusted net profit reaching 10.676 billion RMB, exceeding market expectations [4][10] - Alibaba (9988) is reportedly in talks with investment banks regarding the sale of its stake in ZTO Express (2057) [4][10] - Tencent Music (1698) is acquiring approximately 9% of SM Entertainment for 1.4 billion RMB [4] Economic Indicators - The US Federal Reserve maintained interest rates, citing increased uncertainty in the economic outlook, with expectations of two rate cuts totaling 0.5% this year [4] - China's industrial profits grew by 3% year-on-year in April, marking the fastest growth rate of the year, with total profits reaching 2.117 trillion RMB [8] - The automotive industry in China reported a revenue increase of 7% in the first four months of 2025, but profits declined by 5.1%, indicating rising cost pressures [8][10] Industry Trends - The pharmaceutical sector is benefiting from renewed COVID-19 outbreaks and ongoing cooperation between Chinese and American pharmaceutical companies [7] - New consumption sectors are showing resilience, particularly in low-priced and emotional consumption-related demands [7] - The automotive industry is facing challenges with profitability, as major manufacturers are under pressure to control costs while maintaining quality [10]