Core Insights - The report from Ctrip indicates a significant increase in tourism activity during the New Year holiday, with nationwide ticket bookings rising over four times year-on-year, showcasing a strong consumer enthusiasm for travel [1] - Zhengzhou has emerged as a standout city, with a 68% increase in overall travel orders on New Year's Day compared to the previous year, significantly outpacing the national average [1] Group 1: Consumer Trends - The New Year holiday consumption trend is predominantly driven by younger demographics, with those born after 2000 accounting for 39% of travelers, followed closely by those born in the 1990s and 1980s [2] - This younger generation embraces the "self-care travel" philosophy, focusing on emotional value, personalized experiences, and cultural immersion [2] Group 2: Popular Attractions - The "please take 3 days off and rest for 8" strategy has led to a notable increase in flight bookings starting from December 27, with hotel occupancy rates rising nearly 50% year-on-year during the holiday [3] - The top five attractions in Zhengzhou during the New Year holiday were: Henan Museum, Only Henan Drama City, Shaolin Temple, Zhengzhou Yinji Animal Kingdom, and Mount Song Scenic Area, reflecting a diverse tourism landscape that combines history, modernity, culture, and entertainment [3] Group 3: Cultural Experience - The shift in consumer behavior from "I have been" to "I have experienced" is evident, with Zhengzhou leveraging its cultural resources to create an engaging experience of Chinese civilization [4] - Innovations such as digital exhibitions at Henan Museum and immersive theater experiences at Only Henan Drama City are enhancing visitor engagement and increasing secondary spending [4] Group 4: International Tourism - There has been a significant rise in inbound travel bookings during the New Year holiday, with Zhengzhou positioned as a key gateway for international tourists interested in exploring Central Plains culture [5] - International visitors from Malaysia, Thailand, Singapore, and South Korea have shown a strong interest in the historical and cultural offerings of Henan [5]

Core Viewpoint - The article highlights the emergence of "Wanli" as a new commercial hub in Beijing, offering a variety of shopping, dining, and entertainment experiences, encouraging exploration and engagement with the city's cultural offerings [4][5][6]. Group 1: Commercial Development - "Wanli" is described as a massive commercial complex located in the city's sub-center, comprising three main sections: Wangfujing Well-Town, Tingyun Town, and Nuo Lan Hotel, easily accessible via subway lines 1 and 7 [4]. - The area features a diverse range of retail and experiential consumption options, including unique stores like "Heitou," which offers globally sourced products, and a dinosaur-themed exploration center [4]. Group 2: Dining and Entertainment - Approximately 40% of the space in Wangfujing Well-Town is dedicated to dining and entertainment brands, providing a vibrant atmosphere for visitors to enjoy food and leisure activities [5]. - The complex includes various themed restaurants and unique concept stores, catering to a wide range of tastes and preferences [5]. Group 3: Cultural and Artistic Offerings - The Bay Area Contemporary Art Center, located on the fifth floor, features an exhibition titled "The Best of Spring - Walking in Gardens and Mountains," showcasing 49 artworks from 32 modern Chinese masters, available for free visits through prior reservation [6]. - Visitors can also enjoy scenic views of the Beijing Universal Studios theme park from the Nuo Lan Hotel, enhancing the overall experience of the area [7].

推介会上，吉林市文旅产品推介系统介绍了吉林市作为北国江城的自然禀赋、冰雪资源与文化底 蕴。吉林市博物馆重点展示了包括"吉林七号陨石"在内的珍贵馆藏与历史文化资源。吉林市文旅集团介 绍了北山滑雪场、夜游松花江等特色旅游产品及有城市文化元素的文创商品。吉林市旅游协会发布了面 向西安市场的冬季精品旅游线路。 "吉林有美丽的雾凇，还有锅包肉等美食，我很期待开始一场冰雪之旅。"西安市民姚娟参加推介会 后说。（记者：李卫） 12月17日，"长白天下雪"吉林省吉林市冰雪主题推介会在西安举办。本次活动旨在深化吉林市与西 安市的文旅交流合作，拓展西北客源市场。 本次推介活动特别策划了"大东文旅尊享卡"多渠道派发活动，为西安市民及旅游企业带来丰富的冬 季旅游选择。 ...

Core Insights - Xi'an is redefining the integration of culture, commerce, and tourism through a unique "landmark + mall" model, showcasing a blend of historical and modern elements [1] - In 2024, Xi'an is expected to receive 306 million tourists, generating a total tourism revenue of 376 billion yuan, marking a year-on-year growth of 10.3% and 12.3% [1] - The city’s commercial landscape is benefiting from a structural opportunity, with non-local visitors making up 25%-40% of the customer base in key commercial projects [1] Landmark Coexistence Commercial Model - Landmark coexistence projects leverage cultural IPs like the Big Wild Goose Pagoda and the Bell Tower to attract tourists, fulfilling their demand for both cultural experiences and immediate consumption needs [2] - These projects create a high-efficiency closed loop of traffic conversion, where cultural emotions resonate with consumer behavior, leading to increased sales [2] Key Commercial Projects - The Xi'an Bell Tower Kaiyuan Mall has achieved a 39.67% share of non-local visitors, enhancing its appeal as a gateway for tourists to experience the city [3] - The mall has transformed its rooftop into a vibrant social space, integrating modern design with traditional cultural elements, thus enhancing visitor engagement [4][7] - Xi'an Dayuecheng targets young consumers, achieving a 44.17% share of non-local visitors during peak holidays, reflecting its alignment with market trends [9] Cultural IP Activation - Xi'an Dayuecheng integrates national IPs like "Journey to the West" into immersive experiences, successfully selling over 34,000 themed toys, generating over 2 million yuan in sales [10] - The mall hosts various cultural events that engage visitors, turning them from mere tourists into active participants in the cultural narrative [11] Comprehensive Visitor Services - The mall has developed a service ecosystem that enhances the visitor experience, including exclusive offers and partnerships with travel platforms to streamline the travel process [8][13] - The project also emphasizes cross-border payment solutions and unique promotional activities to cater to international tourists [13] Non-Landmark Commercial Projects - Non-landmark projects in Xi'an are thriving by creating unique value propositions that attract visitors, achieving non-local visitor shares of 20%-35% [25] - The Xiaozhai business district exemplifies this trend, with various projects successfully drawing in visitors through distinctive offerings and experiences [26] Future Outlook - Xi'an's approach to blending cultural depth with commercial efficiency is expected to serve as a model for other cities, promoting a balanced and symbiotic commercial ecosystem [33]

Core Insights - The trend of "China Shopping" has emerged as a new phenomenon in "China Travel," with significant growth in tax refund claims from foreign travelers [1] - The implementation of favorable policies has enhanced the shopping experience for international visitors, leading to increased consumption [2][3] Policy Enhancements - The State Taxation Administration has expanded the "immediate refund" service for tax refunds to all regions, improving convenience for travelers [2] - New measures have been introduced to lower the threshold for tax refunds and increase the number of participating stores, addressing consumer needs [2] - The management regulations for tax refunds have been revised to simplify the process and enhance the experience for foreign travelers [2] System Optimization - The tax refund process has become more efficient, with a 45% increase in processing speed due to system improvements that allow for automatic data entry [2] - QR code functionality has been introduced to streamline the refund process across different stores, reducing the need for repetitive data entry [2] Cross-Region Refunds - The "immediate refund" service has been made available across different regions, allowing travelers to shop in one city and claim refunds in another [3] - Several regions, including Sichuan, Yunnan, and Chongqing, have established mutual recognition for tax refund processing, enhancing travel flexibility [3] Innovative Refund Methods - New mobile services have been introduced, allowing travelers to process refunds without paper documents, significantly improving user experience [3] - Features like "one-click refund" through mobile payment platforms have been implemented to expedite the refund process [3] Market Response - The favorable tax refund policies have led to increased interest in Chinese products among foreign travelers, with high demand for various goods [4] - Upcoming improvements in duty-free shop policies are expected to further enhance shopping options for travelers [4] Cultural Engagement - The "China Shopping" experience is being enriched with cultural activities, providing travelers with unique experiences that reflect Chinese heritage [4] Broader Economic Impact - The expansion of visa-free travel and improved payment options are contributing to a more welcoming environment for international visitors [5] - The ongoing commitment to high-level openness is expected to attract more tourists to experience China [5]

Core Viewpoint - The revitalization of Jilin province, particularly in Changchun, emphasizes the importance of culture as a driving force for internal motivation and spiritual development, integrating reading into urban life to enhance cultural heritage and urban renewal [1] Group 1: Cultural Initiatives - Changchun has transformed reading spaces and activities to attract and serve readers better, leading to a rejuvenation of bookstores [1] - The "North Bookstore · Xinhua Poetry Bookstore" is a unique reading space that combines architecture and poetry, offering a collection of poetry and art literature for enthusiasts and researchers [3] - The "East Bookstore · Xinhua Leisure Bookstore" has been revamped to provide a comprehensive urban leisure reading experience, featuring over 100,000 books across various genres and introducing the first "Panda Bookstore" in Northeast China [6] Group 2: Diverse Reading Spaces - The "South Bookstore · Xinhua Yesterday Time Bookstore" focuses on the sale and acquisition of old books, catering to readers' interests in vintage literature and cultural activities [9] - The "West Bookstore · Pioneer Bookstore" has been upgraded to serve as a cultural landmark, emphasizing professional reading and cultural exchange [12] - The "Central Bookstore · Xinhua Cultural and Creative Bookstore" regularly hosts reading salons and creative workshops, providing a cozy reading environment [15] Group 3: Innovative Concepts - The "Drawing Bookstore · Xinhua Animation Bookstore" merges animation culture with reading, promoting a creative reading experience [18] - The "Birth of a Book · Xinhua Bookstore 1948 · Mountain Book Academy" showcases literary and cultural creative products from various publishing institutions, enhancing the appreciation of traditional Chinese culture [21] - The "Northward Bookstore" reflects the cultural stories of scholars in Northeast China, enriching the cultural life of Changchun residents [23]

Core Insights - The strong cultural consumption trend indicates a shift in China's consumption structure from basic survival needs to a focus on quality and experience-driven spending, supported by rising disposable income and improved social security [2][3] Group 1: Cultural Consumption Trends - During the "Golden Week" of 2024, per capita cultural and entertainment spending reached 955 yuan, a 67.8% increase from 2020, outpacing overall consumption growth [1] - Cultural consumption is characterized as "high-income elastic" spending, reflecting a willingness to pay for enriching experiences beyond basic needs [2] Group 2: Economic Impact - Cultural consumption is driving growth in various service industries such as film, performing arts, tourism, and sports, which are typically green, low-carbon, and high value-added sectors [2][3] - The diversification of cultural consumption is providing sustained momentum for expanding overall consumer spending, especially as traditional commodity consumption growth slows [2] Group 3: Innovation and New Business Models - The integration of cultural IP with modern manufacturing is leading to new business models and industries, such as "Guochao" fashion and cultural creative products, enhancing the value chain from manufacturing to creation [3] - Emerging technologies and new business models like membership and subscription services are flourishing due to the vibrant market demand for cultural experiences [3] Group 4: Strategic Significance - Cultural consumption is becoming a direct representation of national cultural soft power, with successful cultural products gaining international recognition and contributing to a modern national image [3] - The growth of cultural consumption signifies a transition towards a high-quality development stage focused on spiritual enrichment, emphasizing the need to leverage cultural resources and enhance cultural experiences [4]

Core Insights - The dual holiday period of National Day and Mid-Autumn Festival has showcased a vibrant and diverse consumption market, reflecting new trends in cultural and tourism integration [1][3][23] Group 1: Tourism and Cultural Integration - The total cross-regional movement of people during the holiday is estimated at 2.432 billion, averaging 304 million daily, marking a 6.2% year-on-year increase [3] - The holiday period has seen a rise in creative tourism experiences, with many opting for immersive cultural activities, such as visiting museums and engaging in local traditions [5][8] - Collaborative efforts among museums in cities like Luoyang have enhanced visitor experiences by offering combined tours, addressing the fragmentation of cultural resources [5] Group 2: Technological Innovations in Tourism - The integration of technology in tourism has led to innovative experiences, such as robot-themed attractions in Shenzhen and industrial technology tours in Beijing [7][8] - Technology not only revitalizes traditional tourist sites but also creates new cultural experiences and consumption scenarios [8] Group 3: Sports and Entertainment as Economic Drivers - The holiday period has transformed sports events, movies, and concerts into a multi-faceted consumption ecosystem, driving economic growth [10][12] - Events like basketball leagues and international tennis competitions have successfully merged sports with tourism, enhancing local economies through ticket-based consumption [10][13] Group 4: Consumer Experience and New Offerings - The holiday has seen a shift in consumer experiences, with new retail and dining options emerging, such as themed restaurants and cultural exhibitions [15][19] - The introduction of first-time stores and exhibitions during the holiday has attracted significant consumer interest, contributing to a lively economic atmosphere [19] Group 5: Policy Support and Economic Impact - Government policies, including personal consumption loan subsidies and consumption vouchers, have stimulated consumer spending and enhanced market vitality [21] - The combination of policy support and innovative business models is expected to foster a positive cycle in the consumption ecosystem, promoting high-quality economic development [21][23]

Core Insights - The article highlights the diverse cultural reading activities organized by bookstores in Beijing during the National Day and Mid-Autumn Festival in 2025, aiming to blend traditional charm with modern creativity [1] Group 1: Cultural Activities - Bookstores in Beijing are hosting nearly a hundred themed reading cultural activities, including old book markets and special events for the dual festivals [1] - The "Old Books, New Knowledge" series has gained popularity, connecting history with the present through cultural markets and themed exhibitions [1][2] - Various bookstores are offering unique activities such as poetry recitals and storytelling sessions to enhance the festive atmosphere [1][2] Group 2: Family and Educational Engagement - Activities like "Oracle Bone Script Exploration Day" and "AI Creative Painting" are designed to merge traditional culture with modern technology for children [2] - Notable lectures and reading sharing sessions are being organized to foster deep communication and enhance cultural literacy among citizens [2] Group 3: Promotional Activities - Bookstores are implementing various promotional sales during the dual festivals, with discounts as low as 50% on selected titles [2] - Special coupon activities are being launched across 36 stores to encourage reading and boost consumer spending [2] Group 4: Community Engagement - Bookstores are expanding their reach by organizing events in scenic spots and communities, promoting a culture of reading beyond traditional settings [3] - Initiatives like outdoor book fairs and participation in city festivals are being utilized to integrate reading with tourism [3] Group 5: Digital Integration - Online activities such as live auctions and reading sessions are being introduced to adapt to the preferences of younger consumers [4][5] - These digital initiatives aim to make reading more accessible and engaging for all age groups, particularly the Z generation [5]

Group 1 - The event "Children's Book Carnival" will be held in Nanjing from October 3 to 5, focusing on the theme "Reading Cultivates New People, Reading Accompanies Growth" [1] - The carnival is organized by Nanjing Publishing Media Group, Nanjing Association for Science and Technology, and Nanjing Publishing Industry Association, with support from various institutions including Jiangsu Bank [1] - The event aims to create a positive reading atmosphere to enhance the cultural quality and technological innovation capabilities of Nanjing's youth [1] Group 2 - The carnival will feature a variety of children's literature, science popularization books, and educational materials, providing a "one-stop" reading experience for children [1] - A cultural product exhibition area will showcase innovative and culturally rich products, blending traditional cultural elements with modern design [1] - The interactive experience area will include VR/AR experiences, science experiments, and puzzle games to engage children [2] Group 3 - The cultural activity area will host reading sharing sessions with children's literature authors and science lectures on topics like paleontology and plant-animal protection [2] - Participants in the "reading check-in" activity can receive books and stationery as rewards [2] - The event will offer multiple discounts and benefits for attendees, including book coupons and discounted cultural products [2]