| 一、市场背景 | | 2 | | --- | --- | --- | | 1.1 | 摘要 | 2 | | 1.2 | 营养健康定义 | 2 | | 1.3 | 市场演变 | 2 | | 二、市场现状 | | 3 | | 2.1 | 市场规模 | 3 | | 2.2 | 市场供需 | 4 | | 三、市场竞争 | | 4 | | 3.1 | 市场评估维度 | 4 | | 3.2 | 市场竞争格局 | 5 | | 3.3 | 十大品牌推荐 | 6 | | 四、发展趋势 | | 8 | | 4.1 | 中国营养健康食品行业在产品形态创新上呈现出多样化趋势 | 8 | | 4.2 | 营养健康食品消费趋势正呈现出多元化和细分化的特点 | 8 | | 4.3 | 药企和普通食品企业在跨界进入营养健康食品市场时的不同优势和劣势 | 8 | 2025 年营养健康品牌推荐 从补充剂到场景化健康生态 2025 年营养健康品牌推荐 一、市场背景 1.1 摘要 营养健康食品分为保健食品和功能性食品，保健食品需认证，有"蓝帽子"标记，功能性 食品无特别规定。随着居民收入提高和健康意识增强，营养健康行业快速发展，市场 规模不断扩 ...

Group 1 - The "Second China Health Promotion Conference" was held in Shanghai, focusing on the "National Nutrition Literacy Improvement Plan" to enhance public nutrition health literacy [1][2] - Ganen Group's high-end infant nutrition brand, Ganen, and children's nutrition brand Little Swisse were recognized as excellent units in the children's nutrition literacy improvement initiative [1][2] - The conference featured a strategic cooperation ceremony for the "Children's Nutrition Literacy Improvement Action 2025," highlighting the importance of children's nutrition in national population quality development [2][3] Group 2 - Ganen actively supports the "National Nutrition Literacy Improvement Plan" by collaborating with the China Health Promotion and Education Association to enhance children's nutrition literacy [2][4] - The initiative involves over a hundred maternal and infant chain institutions and includes the launch of a "Children's Precision Nutrition Guide" certification program [2][4] - The "0-6 Years Children's Precision Nutrition Guide" was published to provide scientific and precise nutritional guidance for children aged 0-6 [4][5] Group 3 - Ganen has established a comprehensive nutrition education system based on the guide, including various public awareness campaigns and events [5][6] - The company aims to strengthen the influence of the "0-6 Years Children's Precision Nutrition" initiative and the guide through a multi-level nutrition health education system [6] - Future efforts will focus on optimizing products and creating diverse nutritional combinations to meet the refined parenting needs of the new generation of parents [6]