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齐鲁车展的“反差时刻”
Qi Lu Wan Bao· 2025-09-08 00:03
Core Insights - The 2025 Qilu Autumn Auto Show serves as an important window to observe the Chinese automotive market, showcasing significant advancements in luxury attributes, intelligence levels, and core technology configurations of domestic brands [1][5] - Domestic brands, such as Hongqi and BYD, are proving their capabilities in both luxury and performance segments, marking a shift from following foreign brands to leading in high-end markets [2][3] Group 1: Domestic Brand Highlights - Hongqi's L5 model attracted significant attention, showcasing a blend of traditional Chinese aesthetics and modern technology, emphasizing its high-end positioning as a symbol of domestic luxury [1][2] - BYD's Yangwang U9 demonstrated key breakthroughs in the supercar segment with advanced features like independent four-motor drive technology, highlighting the brand's performance capabilities [2][3] Group 2: Exhibition Scale and Brand Strategy - The exhibition layout revealed a strong presence of domestic brands, with BYD occupying over 3,000 square meters, showcasing its five sub-brands and innovative outdoor experience areas [3] - Chery and Changan also demonstrated significant exhibition areas, emphasizing their technological advancements and brand integration strategies [3] Group 3: Intelligent Features - The integration of intelligent driving features has become a standard across various price segments, with brands like Chery and Geely offering advanced driver assistance systems in their mainstream models [4] - The trend of localizing intelligent driving technologies is evident, with joint venture brands like GAC Toyota introducing advanced systems at competitive price points [4]